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Kia Ora Queenstown! Brought to you by Thanks to our Discussing - PowerPoint PPT Presentation

Kia Ora Queenstown! Brought to you by Thanks to our Discussing Tourism Partners And host region Discussing Tourism Strategic Partners supporting TIA and the tourism industry Discussing Tourism A Global and National Perspective Chris


  1. Measurement – 2025 Goals Measurement 100% 90% $41B 90% 95% 100% 90% 90% Ecological Reducing Eco Sustainable Exceeding Active Supportive Good Restoration Footprint Employers Engagement New Growth Expectations & Zealanders Community Leaders

  2. What success will look like

  3. What you can do See our material here and sign-up straight away Talk to the TIA Team and find out more at: www.sustainabletourism.nz

  4. Why should we care about sustainability? Steve Hewland Camp Glenorchy Brought to you by

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  21. Shaping our Future Phil Tate Brought to you by

  22. Session Objectives • A ‘discussion’ (not a ‘telling’) • Your views on what’s currently working (or not) • Your aspirations for the industry’s future contribution (‘what can we be at our best?’) • Ideas and thoughts on how best to move forward • Documented output that contributes to Tourism 2025 Reset

  23. Orienting to Our Future 3: Direction 2: Goal 1: Ground 4: Action

  24. Thinking of 2025 'Record' Hot Gig Economy Year of 2015 Has Grown 10 Now the Times Over Average 2015 Training & Norway’s Learning Systems Fjiords Are not Meeting Emission-Free 21st-Century Needs (Pew)

  25. Session Flow • Working with your table colleagues • 10-12 minutes considering each point of the tetrad (listen for the bell to pace yourselves) • Once the tetrad’s complete we’ll spend 10 minutes each on; – How the areas (ground, goal, direction & approach) work together – What areas of priority emerge for industry action and focus • For the last two conversations we’ll move a couple from each table to the adjoining table to join their discussion.

  26. Things to Remember • If you find yourself bogged on a particular discussion, note it and open up a new topic. • Listen for the bell to make sure you cover the bases

  27. 1: Ground • Where do we currently stand as we embark on the next phase of Tourism development? – What makes the NZ/regional tourism offer unique? – How do we define our connection to our local communities? – What do you think is the essence of what makes NZ special as a tourism destination?

  28. 2: Goal • What do we want to be in 2025? – What are the aspirational goals we wish to work toward within our local communities? – By 2025, as an industry, what will we be contributing to our communities beyond what we currently do?

  29. 3: Direction • What will guide us into our future? – What principles do we need to adhere to to ensure the industry moves effectively toward our goals without compromising our unique position? – What principles do we need to re-examine or establish?

  30. 4: Approach • How do we need to act today to protect what we have and develop toward our goal? – What are the key action areas we need to consider to take our unique proposition and achieve the aspirant goals? – What do you regard as the highest priority for 2025 focus? – What might we missing that would help achieve our overall goal?

  31. Summary Reflections • Do all the points of your tetrad effectively support each other? – Are the any points of contention, and how may they be reduced? • Getting radical; is there anything we’re not currently considering that needs to be on the industry’s agenda?

  32. Questions? Brought to you by

  33. Tourism – a view from the outside Andy Hamilton CEO, The Icehouse @iceandy a.hamilton@theicehouse.co.nz Brought to you by

  34. the mind is such a powerful thing … WHETHER YOU THINK YOU CAN OR THINK YOU CAN’T. YOU ’RE RIGHT. Discussing Tourism

  35. On the agenda The mandatory • What great does & what is there to worry • about Tools to help with action • Discussing Tourism

  36. The advert …. We are a business enabler to owners and entrepreneurs. We change their lives, their businesses and in doing so, we change New Zealand. Discussing Tourism

  37. The what, the who, the why Discussing Tourism

  38. Our north star Discussing Tourism

  39. KIWI BUSINESSES WE’VE WORKED WITH GROWN REVENUE BY GROW TRIPLE 12% 2.5 x THEIR PROFIT EVERY 4 YEARS EVERY YEAR FASTER THAN THE AVERAGE NZ BUSINESS GROW THE NUMBER BUILDING EXPORT OF STAFF BY BUSINESSES 6% 1 in 3 EVERY YEAR AFTER 5 YEARS

  40. Our tourism customers (just a few) Discussing Tourism

  41. On the agenda The mandatory • What great does & what is there to • worry about Tools to help with action • Discussing Tourism

  42. Great leaders ask questions … …while others bask in the sun Discussing Tourism

  43. I marvel at people who observe trends and do things that will shape what the future looks like Discussing Tourism

  44. here is a big word - asymptote “It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle.: - Sun Tzu Discussing Tourism

  45. Some see opportunity, some see risk OPTIMISTIC PESSIMISTIC DEFINITIVE INDEFINITIVE Discussing Tourism

  46. What’s to worry about Discussing Tourism

  47. Have you seen the modern self-drive car Discussing Tourism

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