Measurement – 2025 Goals Measurement 100% 90% $41B 90% 95% 100% 90% 90% Ecological Reducing Eco Sustainable Exceeding Active Supportive Good Restoration Footprint Employers Engagement New Growth Expectations & Zealanders Community Leaders
What success will look like
What you can do See our material here and sign-up straight away Talk to the TIA Team and find out more at: www.sustainabletourism.nz
Why should we care about sustainability? Steve Hewland Camp Glenorchy Brought to you by
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Discussing Tourism
Shaping our Future Phil Tate Brought to you by
Session Objectives • A ‘discussion’ (not a ‘telling’) • Your views on what’s currently working (or not) • Your aspirations for the industry’s future contribution (‘what can we be at our best?’) • Ideas and thoughts on how best to move forward • Documented output that contributes to Tourism 2025 Reset
Orienting to Our Future 3: Direction 2: Goal 1: Ground 4: Action
Thinking of 2025 'Record' Hot Gig Economy Year of 2015 Has Grown 10 Now the Times Over Average 2015 Training & Norway’s Learning Systems Fjiords Are not Meeting Emission-Free 21st-Century Needs (Pew)
Session Flow • Working with your table colleagues • 10-12 minutes considering each point of the tetrad (listen for the bell to pace yourselves) • Once the tetrad’s complete we’ll spend 10 minutes each on; – How the areas (ground, goal, direction & approach) work together – What areas of priority emerge for industry action and focus • For the last two conversations we’ll move a couple from each table to the adjoining table to join their discussion.
Things to Remember • If you find yourself bogged on a particular discussion, note it and open up a new topic. • Listen for the bell to make sure you cover the bases
1: Ground • Where do we currently stand as we embark on the next phase of Tourism development? – What makes the NZ/regional tourism offer unique? – How do we define our connection to our local communities? – What do you think is the essence of what makes NZ special as a tourism destination?
2: Goal • What do we want to be in 2025? – What are the aspirational goals we wish to work toward within our local communities? – By 2025, as an industry, what will we be contributing to our communities beyond what we currently do?
3: Direction • What will guide us into our future? – What principles do we need to adhere to to ensure the industry moves effectively toward our goals without compromising our unique position? – What principles do we need to re-examine or establish?
4: Approach • How do we need to act today to protect what we have and develop toward our goal? – What are the key action areas we need to consider to take our unique proposition and achieve the aspirant goals? – What do you regard as the highest priority for 2025 focus? – What might we missing that would help achieve our overall goal?
Summary Reflections • Do all the points of your tetrad effectively support each other? – Are the any points of contention, and how may they be reduced? • Getting radical; is there anything we’re not currently considering that needs to be on the industry’s agenda?
Questions? Brought to you by
Tourism – a view from the outside Andy Hamilton CEO, The Icehouse @iceandy a.hamilton@theicehouse.co.nz Brought to you by
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