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Kia Ora Auckland! Brought to you by Thanks to our Discussing Tourism - PowerPoint PPT Presentation

Kia Ora Auckland! Brought to you by Thanks to our Discussing Tourism Partners And host region Discussing Tourism Strategic Partners supporting TIA and the tourism industry Discussing Tourism A Global and National Perspective Chris Roberts


  1. Sustainability is good business and great motivation for your staff! Please sign up to the TIA commitments! Thank you! Chris Sattler, chris@aucklandseaplanes.com, 021-2800964 www.aucklandseaplanes.com , www.waihekewings.co.nz Auckland Seaplanes and SeaplanesNZ on FB/Twitter/Instagram Brought to you by

  2. Shaping our Future Phil Tate Brought to you by

  3. Session Objectives • A ‘discussion’ (not a ‘telling’) • Your views on what’s currently working (or not) • Your aspirations for the industry’s future contribution (‘what can we be at our best?’) • Ideas and thoughts on how best to move forward • Documented output that contributes to Tourism 2025 Reset

  4. Orienting to Our Future 3: Direction 2: Goal 1: Ground 4: Action

  5. Thinking of 2025 'Record' Hot Gig Economy Year of 2015 Has Grown 10 Now the Times Over Average 2015 Training & Norway’s Learning Systems Fjiords Are not Meeting Emission-Free 21st-Century Needs (Pew)

  6. Session Flow • Working with your table colleagues • 10-12 minutes considering each point of the tetrad (listen for the bell to pace yourselves) • Once the tetrad’s complete we’ll spend 10 minutes each on; – How the areas (ground, goal, direction & approach) work together – What areas of priority emerge for industry action and focus • For the last two conversations we’ll move a couple from each table to the adjoining table to join their discussion.

  7. Things to Remember • If you find yourself bogged on a particular discussion, note it and open up a new topic. • Listen for the bell to make sure you cover the bases

  8. 1: Ground • Where do we currently stand as we embark on the next phase of Tourism development? – What makes the NZ/regional tourism offer unique? – How do we define our connection to our local communities? – What do you think is the essence of what makes NZ special as a tourism destination?

  9. 2: Goal • What do we want to be in 2025? – What are the aspirational goals we wish to work toward within our local communities? – By 2025, as an industry, what will we be contributing to our communities beyond what we currently do?

  10. 3: Direction • What will guide us into our future? – What principles do we need to adhere to to ensure the industry moves effectively toward our goals without compromising our unique position? – What principles do we need to re-examine or establish?

  11. 4: Approach • How do we need to act today to protect what we have and develop toward our goal? – What are the key action areas we need to consider to take our unique proposition and achieve the aspirant goals? – What do you regard as the highest priority for 2025 focus? – What might we missing that would help achieve our overall goal?

  12. Summary Reflections • Do all the points of your tetrad effectively support each other? – Are the any points of contention, and how may they be reduced? • Getting radical; is there anything we’re not currently considering that needs to be on the industry’s agenda?

  13. Questions? Brought to you by

  14. Tourism – a view from the outside Andy Hamilton CEO, The Icehouse @iceandy a.hamilton@theicehouse.co.nz Brought to you by

  15. the mind is such a powerful thing … WHETHER YOU THINK YOU CAN OR THINK YOU CAN’T. YOU ’RE RIGHT. Discussing Tourism

  16. On the agenda The mandatory • What great does & what is there to worry • about Tools to help with action • Discussing Tourism

  17. The advert …. We are a business enabler to owners and entrepreneurs. We change their lives, their businesses and in doing so, we change New Zealand. Discussing Tourism

  18. The what, the who, the why Discussing Tourism

  19. Our north star Discussing Tourism

  20. KIWI BUSINESSES WE’VE WORKED WITH GROWN REVENUE BY GROW TRIPLE 12% 2.5 x THEIR PROFIT EVERY 4 YEARS EVERY YEAR FASTER THAN THE AVERAGE NZ BUSINESS GROW THE NUMBER BUILDING EXPORT OF STAFF BY BUSINESSES 6% 1 in 3 EVERY YEAR AFTER 5 YEARS

  21. Our tourism customers (just a few) Discussing Tourism

  22. On the agenda The mandatory • What great does & what is there to • worry about Tools to help with action • Discussing Tourism

  23. Great leaders ask questions … …while others bask in the sun Discussing Tourism

  24. I marvel at people who observe trends and do things that will shape what the future looks like Discussing Tourism

  25. here is a big word - asymptote “It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle.: - Sun Tzu Discussing Tourism

  26. Some see opportunity, some see risk OPTIMISTIC PESSIMISTIC DEFINITIVE INDEFINITIVE Discussing Tourism

  27. What’s to worry about Discussing Tourism

  28. Have you seen the modern self-drive car Discussing Tourism

  29. Natural disasters - were they worried before Discussing Tourism

  30. Taxi drivers not happy, UBER very Discussing Tourism

  31. Technology is changing a lot of things – risk or opportunity Discussing Tourism

  32. 72b of money looking for a home by 2030 – risk or opportunity Discussing Tourism

  33. Regardless of what it is … if the rate of change outside your organisation is greater than the rate inside your organisation, the end is in sight… Jack Welch Discussing Tourism

  34. Are we all good to keep riding this lightning thoroughbred? Discussing Tourism

  35. Are we all good to keep riding this lightning thoroughbred? Discussing Tourism

  36. Are we all good to keep riding this lightning thoroughbred? Discussing Tourism

  37. Are we all good to keep riding this lightning thoroughbred? Discussing Tourism

  38. Isn’t it great to be where we are … Discussing Tourism

  39. If we wanted to be negative … Let me introduce you to the invisible asymptote The question to flush out is what is called the invisible asymptote : a ceiling that your growth curve would bump its head against if you continued down the current path. Discussing Tourism

  40. So what keeps you awake at night Discussing Tourism

  41. Is the future something that will happen to you or will you chart it Discussing Tourism

  42. On the agenda The mandatory • What great does & what is there to worry • about Tools to help with action • Discussing Tourism

  43. How do you make things happen Discussing Tourism

  44. Do we have a burning platform Discussing Tourism

  45. Just two things are needed Aspiration Competence Discussing Tourism

  46. Getting you into the future The 3 step Discussing Tourism

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