//Key idea Generation Y (13-29 year olds) are the most marketing savvy and advertising generation ever. They have a much bigger impact on society and business. But what drives them and how do you develop the right branding strategies to reach this critical generation? How Cool Brands Stay Hot , the marketing book by Joeri Van den Bergh (co-founder of InSites Consulting & Gen Y expert), reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, it provides insights into the consumer psychology and behaviour of ‘the Millennials’. It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them. More information on www.howcoolbrandsstayhot.com www. howcoolbrandsstayhot .com I # coolbrands
//Joeri Van den Bergh Co-founder and Gen Y Expert at InSites Consulting Author of How Cool Brands Stay Hot – Branding to Generation Y Joeri Van den Bergh is the co-founder of InSites Consulting, a global ‘new generation’ research agency with offices in Belgium, the United Kingdom, the Netherlands and the US. More information on www.insites-consulting.com He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever and Coca-Cola, for whom he has provided youth research and advice on how to target the youth market. As author and contributor to numerous journals, he also lectures throughout the world on marketing topics. Follow Joeri on Twitter @Joeri_InSites www. howcoolbrandsstayhot .com I # coolbrands
Meet Joeri Van den Bergh: watch an intro movie Test your Gen Y knowledge: do the interactive YouTube quiz http://www.youtube.com/HowCoolBrandsStayHot
PRAISE ABOUT THE BOOK & SPEECHES
//Award-winning End of 2012, the American Marketing Association Foundation (AMAF) announced ‘How Cool Brands Stay Hot: Branding to Generation Y’ as the winner of the 2012 Berry-AMA Book Prize for the best book in marketing. This award recognizes books whose innovative ideas have had significant impact on marketing and related fields and set the standard for excellence. Next to that, the book won the ‘ Marketing Book of The Year ’ award in 2011. A professional international jury nominated it as one of the 10 best of 2011. Afterwards 2,153 marketers from 85 countries named ‘How Cool Brands Stay Hot’ as best marketing book of the past year. More info on www.howcoolbrandsstayhot.com/awards www. howcoolbrandsstayhot .com I # coolbrands
“I saw Joeri speak at the Kids and Youth research conference last year on brand authenticity, I have to say I thought it was the best presentation of the day.” By Caren Dennis , Research Manager at Turner Media Innovations “ Joeri Van den Bergh, on his first visit to Poland, wowed the audience with his now famous presentation on How Cool Brands Stay Hot – all with a unique CEE focus.” By Research World “As a passionate marketer to youth all over the world, I have found the insights Joeri talksabout very relevant… I especially found his analysis on Authenticity very useful, it helped us fine tune our communications on an important CSD brand, where authenticity needs to be played out very sensitively, keeping it real, yet making it very aspirational for our audience” By Sangeeta Gupta, Executive Vice President Consumer Strategy & Insights PEPSICO India “Joeri brought to life the importance of the significant generational change that is currently occuring, to our top 50 executives. Joeri did this in a way that inspired them to engage with the Generation Y team members within their individual businesses and start to turn their opinions into actions” By Mike Shearwood, Chief Executive Office, Aurora Fashions “I’ve seen the presention twice and enjoyed it every singly time. It was very positive and lively and gave a refreshing insite how to address GenY with many interesting – how to do (or not) – examples. It showed, and reconfirmed, the power of branding instead of being too focussed on the product! Youri/Insites showed a great knowledge how to communicate to the youth, which supports us a lot finetuning our branding strategy!” By Renzo Moscou, Marketing Manager at Yamaha Motor Europe www. howcoolbrandsstayhot .com I # coolbrands
“This book explains brilliantly how you can gain the love of the Generation Y. A must read for all generation Y marketers and for all brand marketers together, since Generation Y leads to all the other target groups as well .” By Kevin Roberts, CEO Saatchi & Saatchi Worldwide “Nobody draws a sharper, more incisive and still warm, caring picture of how to reach Gen Y consumers .” By Dan Hill, President of Sensory Logic Inc and author of Emotionomics and About Face “A cool book on youth and brands and very relevant for my international marketing and branding practice .” By Peter Van Overstraeten, Global Marketing Manager Beck's & Hoegaarden at AB Inbev “If you get this book, you will certainly crush your competition!” By Gaëtan Van Maldegem, Country Director Belux at The Coca-Cola Company “A lot of hot takeaways for cool brand builders in this book.” By Dirk Van Kemseke, Global Marketplace Insights Manager Levi Strauss & Co “An incredible source of inspiration for all Generation Y marketers who also wish to be successful amongst the millennial Generation Y... myself included .” By Kenneth Bornauw, Brand Development Director Unilever “A brand today needs a strong DNA that is capable of constantly surprising youth with novelties to keep them interested while staying true to its legacy… How Cool Brands Stay Hot taps into these areas of tension that hold the key to success in youth markets .” By Joris Aperghis, CMO G-Star International www. howcoolbrandsstayhot .com I # coolbrands
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