Jennifer Goforth Gregory Carol Tice The Content Marketing Writer Make a Living Writing blog Freelance Writers Den JenniferGregoryWriter.com Freelancewritersden.com
This training is for: • Bloggers who’re fed up with low pay • Writers whose clients are short on ideas (so projects fizzle out) • Motivated to earn bigger, more stable income, take on more responsibility • Writers who want a more collaborative role - and to be part of a team
What you will learn: • The Big Retainer Opportunity • What is Content Marketing & Strategy? • The 5 Steps of Creating Content Strategy • A Real-Life Content Strategy Project • Benefits & Challenges as a Freelance Strategist • How to Shift Your Mindset
Meet your coach: Jennifer Goforth Gregory
How Jennifer Got Into Content Strategy Marketing Land Low constantly Paying Gigs Annual Income First Five $12K to $35K Years Unpaid Working 50 to 60 hours Freelancing downtime a week Earning Low hourly rates
Ov Overall Increase sed Income After adding content strategy, Topped six figures every year her income increased over for 5 years, including earning $30K the next year . over $140K in 2017 .
Content Writer for Top Brands
Author of Best-Selling Freelancing Book • Step-By-Step Guide to Increasing Income with Over 100 5-Star Reviews • Writes Popular Blog “The Freelance Content Marketing Writer” • Mentored hundreds of writers of the past 7 years
Te Teaching pr profits go to her her do dog g re rescue ch charity!
Meet your coach: Carol Tice Proud college dropout and self-taught freelance writer
Pa Paying all the bills fo for a family of 5…
$8K a month as a content writer:
My learning & support community: 1,400 Members – and growing! 300+ hours of courses
What IS the big retainer opportunity in content?
Content writer?
No ! Content STRATEGIST
Why is content strategy the big opportunity?
Without strategy… Without a plan… Content is a waste of money
A cr critical, hi high-sa salari ried d ro role…
With With too few tr train ained ed peo eople… le…
A A freelance cer on on retainer cr creates BIG sa saving ngs $80,000 salary + bennies… vs $30,000 freelance retainer
What is Content Marketing & Strategy?
Information that is interesting and informative to your target audience What created with the goal of Exactly Is building trust in your Content company Marketing?
What • Deciding what type of information customers need to build trust Exactly Is • Determining how to best deliver the Content information Strategy? • Ensuring customers find the information they need
• Creating the Content Strategy plan • Collaborating with team What is the members Role of a • Monitoring results Content • Changing the plan as needed Strategist ?
The 5 Steps of Content Strategy
Goal Content Audit Create Content Competitive Analysis Strategy Content Strategy Plan Monitor Results
Page views Social Shares 1. 1. D Define G Goa oal fo for Content New leads Ma Mark rketing New customers Increased Revenue
2. Perform a Content Audit q Catalog current content q Identify content “holes” q Consider repurposing q Look for inconsistency
3. Perform a Competitive Analysis WHAT ARE WHAT CONTENT WHAT ARE WHAT ARE THEIR DO COMPETITORS THEIR AREAS OF STRENGTHS ? OFFER WEAKNESSES? OPPORTUNITY ?
4. Develop Content Strategy Plan Channel Social Goal plan Plan Editorial Metrics Calendar
5. Monitor Results Review Metrics Make changes to Brainstorm Ideas content for Improvement
A Real-Life Content Strategy Project
A Freelance Content Strategy Project In Real Life A current client Created Client hired me asked me to Content & agency to Create Strategy Strategy Plan create content
After 6 Months of Following My Content Strategy Plan… Client sold • People shared my Blogs on Facebook more products • Sales increased 50 percent • Earned over $18K from the project My Income over 12 months Increased • Client paid me monthly retainer for strategy and creation
Benefits & Challenges as a Freelance Strategist
Are You a Strategist for Free? Brainstorm Topic Create Editorial Social Media Ideas Calendar Determine SEO Create Social keywords Media Content
Benefits I’ve Seen from Adding Content Strategy as a Service Getting paid Guaranteed Less unpaid Less feast or Increased Clients are more for monthly marketing famine – writing gigs more services I income time steadier dependent already income on me provide
Challenges of Being a Freelance Content Strategist Most training and resources are for in-house Less influence over other departments More challenging to stay in the loop Access to proprietary resources
How to Shift Your Mindset
A New Mindset WRITERS CREATE STRATEGISTS ADD VALUE YOU MUST SHIFT FROM THROUGH INSIGHTS CREATING TO ADDING SOMETHING AND IDEAS. VALUE. TANGIBLE .
Specialized knowledge of an industry and customers Value You Knowledge of best Bring as a practices & successes from other clients Freelancer Neutral view as a freelancer
Yo Your success as a st strategist st is based on the the resul ults ts the the content t deliv deliver ers, acc according ding to da data a and and metr trics ics.
Keys to Shifting Your Mindset Let go of producing as Focus on collaboration your goal Keep the end goal at the Learn to love metrics forefront
Need more help to become a content strategist? ?
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