J O I K Natural luxury
JOIK – the company Natural cosmetics brand JOIK was established in 2005 and today we are proud to offer a full range of facial care and home-spa products, soaps and scented soywax candles. All our products are handmade in Estonia in small batches using only the finest ingredients to ensure high quality and ultimate pampering. All our products are formulated to be skin-friendly, free of parabens, petrochemicals, sulphates and other harmful ingredients. JOIK products are not tested on animals. We believe a home-spa experience should be a feast for the eyes, so we pay high attention to simple yet stylish packaging. JOIK is biggest Estonian natural cosmetics producer.
JOIK – the name Th The name JOIK comes from the word „joik“ – the ancient singing style of nature-loving Sami people. Joik is a unique form of cultural expression, conveying emotions and describing people, animals and nature. Joik carries on traditions but is at the same time in constant development and in line with contemporary world. The company JOIK carries similar values – we appreciate ancient skills of using nature to the best advantage of health and wellbeing but evolve continuously and create products that suit modern people and carry emotion. JOIK is Northern, pure and minimal style. Using nature to our best advantage, but also caring for nature. All the goodness from nature combined with luxurious emotions of scent and colour. JOIK is is natural l luxury. ry.
JOIK – marketing Our main marketing strategy is to take best advantage of word-of-mouth advertising and be vigorously active in social media. We've been mentioned in numerous press publications, countless beauty blogs all over the world and have thousands of mentions on social media sites like Facebook, Twitter, Instagram, Pinterest etc. In fact, our Japanese partner found us from a fashion blog. Our USP is the appearance and aroma of our products. We feel that natural cosmetics can also be luxurious.
JOIK – press samples
JOIK – production All JOIK products are hand - made e and packaged in Estonia in our modern, yet cozy production facility situated in the outskirts of Tallinn, capital of Estonia. We control with utmost care the ingridien ridients ts used in our products as well as the whole production process
JOIK – distribution strategy We take take goo good care are of where our brand is sold. We aim at specialized cosmetics and/or home accessories shops or such departments in upper scale department stores, shops for natural products & health stores, design stores, beauty clinics, pharmacies, spas etc, so that the slogan “ natural ural luxury” can always be applied . Biggest department stores & chains in Estonia: International stores & chains : Stockmann, Tallinn Departement Store, Selver, I.L.U Netherlands : De Tuinen, Douglas UK: web Love Lula https://www.lovelula.com/ Singapore : Naiise.com Latvia: Stockmann Departement Store Italy: Shoppable
JOIK – on shelves • JOIK brand is displayed together We pay lot’s of attention how our products are displayed on shelves • Tester products for cosmetics
JOIK – biggest export markets – 2016 data • Germany • Finland • Czech Republic • Netherlands, Norway, Singapore, Poland, Latvia, Lithuania, Sweden, Republic of Algir, Australia, Austria, Italy Germany JOIK is currently sold more than 24 countries worldwide
JOIK – product range Natural cosmetics • an assortment of more than 20 mild and skin- friendly soaps, a full range of facial care that includes natural • products for cleansing, moisturizing and nourishing, Anti – Age products • bath salts, salves and lotions for perfectly groomed • hands and feet bath-products, scrubs, lotions and oils for an ultimate • home-spa experience extra mild baby products • shower products • JOIK for men •
JOIK – product range For r home e more than 30 different fferent candle dle scent ents s for every • taste from Apricot to Vanilla to Spicy Cranberry scen ented ted pearl rls s – small aroma beads packed in • an elegant organza bag. luxury y reed ed diffusers fusers – with it’s sophisticated • package makes also wonderful gift
JOIK – soaps range In JOIK soap collection there are more than twenty wonderful soaps, all handmade made in cold-proc process ess method od using only the best quality ingredients. Formulated with rich and moisturizing vegetable oils and butters, naturally grown herbs, fruit juices and milks, gentle exfoliants and clays, essential oils and the finest fragrances. Find your favourite among our fine selection of soaps - whether you are looking or exfoliating soaps, 100% 0% natural al or something for the gentle skin of babies – we have got them all. All JOIK soaps lather well, are skinfriendly and smell really good. We have e 23 differe ferent nt soaps aps.
JOIK – bath range JOIK bath-products include a selection of wonderfully moisturizi zing bath-tru ruffle les, luxurio rious us bath mi milks and pamp mperin ring bath salts. All our bath products are made with high quality ingredients and are at least 98% natural.
JOIK – body range JOIK range of body products includes wonderful bodysc yscrubs rubs, nourishing and moisturizing bodylotion ylotions and bodyoils yoils for r different fferent purposes. All our body products are made with high quality ingredients and are at least 98% natural al.
JOIK – shower range JOIK range of shower products includes innovative and moisturizing shower oils and new shower foams
JOIK – hand and foot range JOIK hand & foot line offers a good selection of products for your hand and foot t care routine – from nice footbath salts to cuticle oil - everything you need for happy and beautiful hands and feet. All products in this selection are made with high quality ingredients and are at least 98% natural ral.
JOIK – facial range JOIK facial care brings you a full range of products you need for everyday skincare - to clean anse, se, moist sturize, rize, nourish ish and refre resh sh. Made with best natural ingredients JOIK facial products take care of your skin without burdening it. All JOIK facial care products are at least 98% natural, without artificial fragrances or colourants.
JOIK – anti age range JOIK anti-age products are at least 98% natural, without artificial fragrances and colourants Suitable for skin with first signs of ageing and mature skin
JOIK – baby range JOIK baby products are specially formulate ated for the gentle e skin of babies. Free from artificial colorants, fragrances and preservatives – we only use super-moisturizing and mild natural ingredients. These products are wonderf erful l for grownup ups s too!
JOIK for men Natural luxury Whole range of men products – shaving cream, natural deodorant, day cream, shower oil and facial foam.
JOIK Gift boxes NEW Facial gift boxes Natural luxury
JOIK „ Limited Edition“ Advent Calendar JOIK Advent calendar is a fourth release from a project "JOIK in cooperation with Estonian designers". Design ign for JOIK K 2016 16 advent ent calend endar ar – Britt t Samoson oson Design ign for JOIK K 2017 17 advent ent calen endar dar – ceramist ramist Liisu su Arro ro
JOIK – winning awards Over the years, JOIK has won several veral awards. rds. The In november 2015 biggest Estonian women’s most recent ones include: magazine Anne & St Stiil professional jury voted JOIK In February 2017 Estonian magazine for beauty ty rejuvenating eye cream as a winner in category profession ofessionals ls "Iluguru" ru" (Beauty uty guru) ) has awarded facial care. JOIK Cleanising Facial Foam with cucumber and watercress extract as winner in category „Best In March 2016 our new products won in total of 3 natural al cosmetic smetic product". duct". The jury was comprised of categories at the "Buduaar Favourites" award high-level beauty specialists and opinion leaders in ceremony. Buduaar is a quarterly women's magazine b the business, which gives us confidence that our and website and JOIK received 3 public ic favourite vourites s - home-spa products are on the same level as any voted ed by more re than 15 000 0 Estonian ian women men. We high-end salon cosmetic products. competed against both Estonian as well as well- known international brands.
JOIK instore Attractive and practical display stands for retail
2017 new visuals
THANK YOU!
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