It was 1919 in Livarot, the heart of From generation to generation, - PowerPoint PPT Presentation

It was 1919 in Livarot, the heart of From generation to generation, we pride Normandy, that Écusson was born. ourselves on passing down our unique spirit of innovation. Our Écusson cider masters The name Écusson comes from the term demonstrate years of cider making know “en écusson” which refers to the process of how: from the cultivation of the best cider- grafting a selected bud to a tree trunk in making apple varieties, all the way through order to cultivate a specific apple varietal. to the bottling process.

Behind Écusson, is a cooperative model of 300 apple producers, each committed to a sustainable agriculture model driven by strong values: sustainability, proximity and solidarity. With a respect for nature at the heart of our brand, our producers adopt a charter of good practices and progress: the Nature Quality Charter. This charter is what guides us and inspires us every day. "Let's give back to nature what it gives us."

Écusson, the Organic cider that represents new ways of living. Sharing, community, collaboration, respect for the environment and reconnection with nature.

PERSONALITY Organic Eco Engaged Collaborative Without Artifice VALUES AMBITION BENEFITS French To establish Écusson RATIONAL Liberty as the natural ally, The refreshing pleasure of a Naturality the cool and organic, light and fruity cider. refreshing break. EMOTIONAL VISION Reconnecting people with moments that are honest and Écusson reconnects true. us with nature. BRAND ESSENCE RTB TARGET A French cooperative with 300 growers. Urban women 35-49 years who value Respectful production simplicity and who practices built around are looking to biodiversity. reconnect with nature. Apples grown nearby the RTB cider house. Organic and fruity ciders Light ciders, low in alcohol.

* with 49% organic juice, 51% Rouge Délice Apples

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