INVESTOR PRESENTATION - July, 2017 TSXV: EVC TSXV: EVC
Disclaimer This presentation is being made available in the United States on a confidential basis only to persons reasonably believed to be “accredited investors” within the meaning of Rule 501(a) of Regulation D under the Securities Act (“Accredited Investors”) and specifically authorized to view this presentation. This presentation is being provided solely to enable the offeree to evaluate DATAMETREX(“the Company”) and the securities being offered. This information does not constitute an offer to any other person or a general offer to the public of, or the general solicitation from the public of, offers to subscribe for or purchase any of the securities in the United States. The securities offered have not been registered under the U.S. Securities Act of 1933, as amended, or any other securities laws and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. Purchasers of the securities in the United States will be required to be Accredited Investors. Any unauthorized use of the presentation is strictly prohibited. The material available in this presentation may contain forward-looking statements, which are subject to risks, uncertainties and assumptions. In some cases, you can identify these statements by forward-looking words such as “may”, “might”, “will”,“ should”, “expect”, “plan”, “anticipate”, “believe”, “estimate”, or “predict” and other comparable terminology. Such forward-looking statements are based on current plans, estimates and expectations. Forward-looking statements are based on known and unknown risks, assumptions, uncertainties and other factors. The Company’s actual results, performance and achievements may differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company does not assume responsibility for the accuracy or completeness of any forward-looking statement and offerees should not rely on forward-looking statements as predictions of future events. The Company is under no duty to update any of these forward looking statements. The information provided in this presentation is not intended to provide financial, tax, legal or accounting advice. Each offeree, prior to investing in the Securities, should perform and rely on its own investigation and analysis of the Company and the terms of the offering of the Securities, including the merits and risks involved. TSXV: EVC 2
Table of Contents 4 About Us • 5 Why Datametrex • 6 How our Technology Works • 7 - 9 Dashboard Design • 10 Development Completed • 11 Upcoming Product • 12 Future Developments • 13 Competitive Advantage • 14 - 15 Target Markets • 16 Go to Market Strategy • 17 Executive Summary • 18 - 21 Executive Team & Boar • TSXV: EVC 3
About Us AT DATAMETREX We are IoT (Internet of Things) believers. Every day we challenge ourselves to come up with new and better ways to get retail COLLECT data into the hands of those who need it. IoT REAL TIME & It may be more detailed information, real ACCESS ANALYZE time data access or improvements to data analysis and presentation. Our job is to get the best retail data possible and deliver it to our customers in the way they need it in order to do their jobs better. Datametrex Ltd. is a wholly owned subsidiary of Everfront Ventures Corp., a publicly listed company on the Toronto Venture Exchange. ( TSXV: EVC ) TSXV: EVC 4
Why Datametrex Datametrex is a plug and play retrofit solution for vendors • We extend the life of existing Point of Sale (POS) terminals and • upgrade them to have the benefit of new cloud based terminals: Link POS terminals to aggregate data from one location or • many locations Real time access to data is key • Remote access to data is key to manage multiple locations • Bricks and mortar vendors are under financial pressure making • large capital expenditures difficult: increased operational costs • increased staffing costs • Increased competition from ecommerce • DataTap is a low capex solution to gain access and control of • critical data. TSXV: EVC 5
How Our Technology Works DATAMETREX’s DataTap (DT) Captured data is then sent, via Vendors’ Dashboards are • • • device is installed between wifi to the cloud server accessible from; PC’s, the POS and receipt printer Laptops, Tablets and soon using serial port It is then scrubbed and on their smartphones • populated to vendor The DT captures all data sent Dashboard This allows vendors to • • from POS to Receipt Printer monitor data remotely Captured data can include: freeing up time to focus • unit price, total price, on business development description, quantity, weight, etc. TSXV: EVC 6
DASHBOARD IN DEVICE MOCKUP
DASHBOARD IN DEVICE MOCKUP TABLET PC MOCKUP MOBILE MOCKUP
Development Completed APPROVED ü DATAMETREX’s DataTap (DT) device is patent pending and FCC approved DATATAP IS OUT OF SCOPE FOR PCI ü DT does not capture any payment card information RAPIDLY BUILD A LARGE NETWORK ü The DT’s low unit cost ($60 Cdn) will allow Datametrex rapidly build a large network of installed devices to provide the widest coverage of retail locations by any company TSXV: EVC 10
Upcoming Product (Q3 2017) USB DataTap Similar to serial type DataTap, but captures data from devices with a USB interface (e.g. printers, scanners, displays) to provide access to new markets Provide the ability to manage back office inventory management system using provided data DataTap with Hardwired Internet Interface Versions of the DataTap that have a hardwired connection (e.g. ethernet cable) to a local network instead of using a WiFi connection to support retailers that have internet access, but no WiFi network TSXV: EVC 11
Future Developments B2B B2C Weekly Competitive Sales Report provide to retailers. Mobile application downloaded to consumers’ • Report to describe: cellphone Retailer’s top selling products , price charged by Consumer selects products they want pricing for • • retailer and price range that competitors sold the App presents prices from retailers, within local • same product for geographic area , for selected products Competitor’s top selling products and price range • Revenue generated through advertising and app • that products were sold for sponsorships TSXV: EVC 12
Competitive Advantage DataTap – The new source for retail data: The current method of data extraction is a time consuming • and labour intensive process. Until the DataTap, only new cloud based POS systems could • link POS terminals and aggregate information. Each different POS system has its own proprietary format and • usually requires modifications to the POS system in order to access data via the cloud. DataTaps are inserted into a data flow between two • components of a POS system. These taps do not require modification of the POS and are invisible to the operation of the POS system. DataTaps do not interrupt/interfere with data flow, they sit • outside of the flow and tap the information as it passes Similar to the 407 ETR scanning license plates for • information as cars drive rather than Toll Booths that interrupt the flow and potentially cause bottlenecks There is zero risk of downtime to a merchants POS terminal • as a result of installing a DataTap TSXV: EVC 13
Target Markets Goal To create multiple revenue streams from retail sales data obtained from a large number of small-medium sized retailers Objectives • Quickly create a large network of installed devices in small-medium sized retailers • Create multiple revenue streams from: 1. Installed devices 2. Data aggregators 3. Private equity 4. Brands 5. Master franchise TSXV: EVC 14
Target Markets National brands, Marketing/ad agencies Small-medium Retailers 01 02 • Data sales • A low-cost service that provides sales • Brand specific programs reports, basket analytics and product • Understanding demographic purchasing sales recommendations patterns 03 • Cost to retailer: Marketing/ad agencies • Real-time access to network of devices to measure effectiveness of promotional campaigns TSXV: EVC 15
Go To Market Strategy STEP1 STEP2 STEP3 - Selling DT units to SME Selling big data to the data Be the link to the end user via retailers aggregator such as Nielsen, App. (Example: Tobacco, Diaper, - Internal sales coupled with NPD, Google, etc. Wine prices.) channel partners and VARs - Plug and play solution to retrofit existing POS terminals to have the benefits of cloud based POS TSXV: EVC 16
Executive Summary DATAMETREX will rapidly Voracious need for retail build an unrivaled North sales data by many American network that target markets covers all major population centres 90,000 retail locations, 82 DATAMETREX has the cities, 24/7 retail data low cost, plug-and-play, acquisition – DATAMETREX scalable technology to will be the “Go To” source acquire retail data for retail data TSXV: EVC 17
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