INVESTOR PRESENTATION DECEMBER 2018
Tourism Overview Ras Al Khaimah (RAK), the fourth largest and northern most emirate of the United Arab Emirates, has experienced rapid economic growth in recent years. Tourism is one of Ras Al Khaimah s most important economic sectors and is considered a key engine for continued GDP growth and job creation. Accessibility Landscape Performance Outlook The emirate is renowned for its Our long-term forecasts are to The emirate is strategically unique topography and reach 2.9 million visitors by RAK welcomed 975,823 visitors in located within proximity to landscapes from the highest 2025. To achieve this we will FY 2017 which is close to 18.9% several major routes and mountain in the UAE, terracotta require an additional 20,000 demand generators and only growth from 2016. The emirate deserts to lush mangroves, rooms by the end of 2025 to 45 minutes from Dubai has the second highest ADR and white sandy beaches and the accommodate the increased International Airport. RevPAR in the region longest stretch of coastline in demand. the UAE.
Achievements & Targets Overnight Visitors Revenue Contribution to GDP Target For 2025 In millions 2025 2025 (e) (e) AED 3.5 Billion 2.9 Million Required Rooms 2019 (e) RAK has attracted 975,823 2018 20,000 Rooms 1.1 Million (e) Visitors in 2017 and is 2017 1.02 Million on track to achieve the visitors arrival target for 975,823 Visitor Satisfaction 2019 and 2025 2016 820,772 At least 90% Source: RAKTDA, McKinsey & Company
Industry Performance FY 2017 YTD Nov 2018 2017 2016 2017 2018 820,772 882,955 967,476 975,823 Visitor Arrivals +18.9% +9.6% FY 2017 YTD Nov 2018 2016 2017 2018 2017 2.7 M 3.01 M 3.3 M 3.14 M Guest Nights Guest Nights +22.0% +4.4% Source: RAKTDA
Industry Performance YTD Nov 2018 FY 2017 2016 2017 2017 2018 AED AED AED AED 1.06 B 1.11 B 1.06 B 1.18 B Revenue Contribution to GDP +5.0% +11.6% FY 2017 YTD Nov 2018 2017 2016 2017 2018 3.32 days 3.41 days 3.25 days 3.41 days Length of Stay +2.6% -4.7% Source: RAKTDA
Comparative KPI Performance YTD NOV 2018 RAK features the 2nd highest ADR 80.0% 75.9% 75.1% RAK features 71.1% 71.2% the 2 nd highest 70.0% REVPAR 64.4% 200.0 63.1% 60.6% 180.9 60.0% 55.4% 169.3 166.8 164.8 163.1 160.3 162.7 158.3 50.0% 150.0 139.2 127.1 122.0 120.4 117.2 40.0% 117.4 112.0 108.9 108.9 104.8 102.9 102.8 104.3 102.0 100.0 91.3 90.1 30.0% 83.6 82.6 79.7 79.2 69.9 67.3 64.9 63.5 20.0% 50.0 10.0% 0.0 0.0% ADR REVPAR ADR REVPAR ADR REVPAR ADR REVPAR ADR REVPAR ADR REVPAR ADR REVPAR ADR REVPAR DUBAI RAK OMAN FUJAIRAH AJMAN QATAR ABU DHABI GCC YTD NOV-17 YTD NOV-18 YTD NOV-18 OCC Source: STR/ USD
Key Tourism Offering Ras Al Khaimah Ras Al Khaimah has a wealth of assets that differentiate it from other destinations, including unique landscapes, nature-based tourism offerings and a rich culture and heritage dating back over 7,000 years. The Emirate has been an important trading destination for centuries due to its strategic geographic location and unique topography. The assets identified as having real growth and development potential include the following: NATURAL INTRINSICS PRODUCT OFFERING For Ras Al Khaimah to truly realize its full potential and accelerate growth, we need to focus collectively on turning the Emirate’s many natural and intrinsic tourism assets into the type of authentic, quality tourism experiences that today’s visitors want. These experiences will be underpinned by elements unique to Ras Al Khaimah and therefore will not be easily replicated by our competitors 7
Tourism Clusters RAK TDA has identified 7 priority clusters for product development in Ras al Khaimah Cluster 1 & 2 Cluster 3 Al Marjan Island, Al Hamra RAK City Village and Al Jazira Al Hamra Cluster 4 Main focus on Hospitality and Main focus on Cultural tourism Jebel Jais Culture tourism projects and Beach resorts Prime focus on Adventure Projects, Mountain camps & resorts Cluster 6 Wadi Khadija Main focus on Fujairah developing Desert and N Adventure attractions Cluster 5 Kalba Cluster 7 Khatt Springs Wadi Shawka Focus on Nature Potential to build Spa tourism N and Thermal Resorts 9
Key Tourism Products Hiking Trails & Luxury Camp Survival Academy Viewing Deck Via Ferrata Mountain Biking World’s Longest Zipline Cluster: Jebel Jais Cluster: Jebel Jais Cluster: Jebel Jais Cluster: Jebel Jais Cluster: Jebel Jais Cluster: Jebel Jais (Upcoming) (Upcoming) (Launched) (Launched) (Upcoming) (Launched)
Market Strategy Short Term Medium Term Current value proposition focused on leisure, sun and Consolidation of adventure value proposition and Value Proposition beach. The strategy is to position the Emirate as an diversification into new segments, such as: cultural and adventure hub by developing adventure attractions in the heritage, wellness, MICE and cruise tourism, to tap into a mountains. wider set of consumer preferences. Expansion to GCC, Benelux, Nordic markets and to Focus to remain on current stronghold countries such as Implication on source other key markets such as Czech Republic, Poland and Germany, Russia, UK and India markets China Core Markets Primary Investment Markets 13
Top International Source Markets YTD OCT 2018 Top Growth Markets
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