Investor Presentation August 2016 1 August 2016
Disclaimer Presentation is subject to safe harbor laws • Presentation includes forward looking statements about events and financial results • Actual events or results may be materially different • Risks are described in the company’s filings with the SEC • Statements are made subject to “safe harbor” provisions of Private Securities Reform Act of 1995 • Full disclaimer and reconciliation of Non-GAAP financial measures to GAAP measures are at the end of this presentation 2 August 2016
Why Invest in Six Flags? Global leader in an attractive industry Ongoing Growth Opportunity • Exceptional brand & business 600 foundation 520 541 379 416 444 477 • Substantial growth opportunities – Base business – International licensing 323 • Strong, recurring cash flow 223 – Industry-leading margins • Excellent growth and yield stock – 8% Adj. EBITDA CAGR through 2017 (>2x growth rate of industry peer) (1)(2) 2009 2010 2011 2012 2013 2014 2015 2016 2017 – 4% Dividend yield (>2x S&P 500) (3) Q2 LTM Project 600 Adjusted EBITDA Modified EBITDA $MM $MM (1) Excludes SFKK as discontinued operation (2) 2009 Modified EBITDA calculation includes revenue from Six Flags Great Escape Lodge and Indoor Water Park so it is consistent with future periods (3) Project 600 is an aspirational goal set by the company in October 2014 to achieve $600MM of Modified EBITDA by calendar year 2017 3 August 2016
Investment Thesis Global leader in an attractive industry • Attractive industry – Stable in a weak economy – High barriers to entry • Exceptional brand and business foundation – Focused strategy – Expansive array of entertainment & services • Substantial growth opportunities – Innovative products and programs – Pricing and ticket yield management – Season Pass / Membership penetration – In-park revenue initiatives – International licensing • Financial Excellence – Strong recurring revenue and cash flow – Industry-leading margin – Favorable capital allocation strategy – Sizeable NOL carry forward • Employees closely aligned with shareholders 4 August 2016
Attractive Industry Stable industry with high barriers to entry • Stable in normal economy – resilient in a weak one • Compelling value relative to other forms of entertainment • High recurring revenue • High barriers to entry – $300MM+ investment; 3+ years development – Key North American markets already served 5 August 2016
Investment Thesis Global leader in an attractive industry • Attractive industry – Stable in a weak economy – High barriers to entry • Exceptional brand and business foundation – Focused strategy – Expansive array of entertainment & services • Substantial growth opportunities – Innovative products and programs – Pricing and ticket yield management – Season Pass / Membership penetration – In-park revenue initiatives – International licensing • Financial Excellence – Strong recurring revenue and cash flow – Industry-leading margin – Favorable capital allocation strategy – Sizeable NOL carry forward • Employees closely aligned with shareholders 6 August 2016
A Focused Strategy Delivering excellence in all we do 7 August 2016
19 Strategically Located Parks Prime locations; economic and weather diversity; limited direct competition • $1.3 billion revenue • 29 million guests • 42,000 employees - 1,900 full-time • 830 rides / 135 coasters * * Opening in early 2017 8 August 2016
Top-Rated Rides Home to many of the top coasters and rides in North America Justice League Zumanjaro Twisted Colossus Industry’s World’s Best New tallest drop ride Attraction 2015 41 story drop at 90 miles per hour Goliath Batman the Ride Texas World’s World’s tallest SkyScreamer Fastest swing Wooden World’s carousel Coaster First 4D ride Free Fly World’s Coaster tallest, fastest and steepest wooden coaster 9 August 2016
Expansive Array of Entertainment More than coasters… we provide thrills and entertainment for all ages Games Concerts & Shows Water Parks Family Coasters Animals Events 10 August 2016
Investment Thesis Global leader in an attractive industry • Attractive industry – Stable in a weak economy – High barriers to entry • Exceptional brand and business foundation – Focused strategy – Expansive array of entertainment & services • Substantial growth opportunities – Innovative products and programs – Pricing and ticket yield management – Season Pass / Membership penetration – In-park revenue initiatives – International licensing • Financial Excellence – Strong recurring revenue and cash flow – Industry-leading margin – Favorable capital allocation strategy – Sizeable NOL carry forward • Employees closely aligned with shareholders 11 August 2016
Innovation Introducing news in every park, every year Thrills for all ages • Guest-centered attractions • Mix of family, teen and tween thrills • 5-year plan Capital Spending: 9% of revenue Asset Maintenance New rides and attractions 25% 60% 15% In-Park 12 August 2016
Innovation New in 2016: Six Flags Six Flags Six Flags Great America & Mexico Great Adventure Discovery Kingdom The Joker JUSTICE LEAGUE: The Joker • Chaotic twists and turns BATTLE FOR METROPOLIS • 4D Free fly coaster throughout 3,200 feet of dual- • Interactive battle where • Two beyond-vertical free falls colored track guests fight together with • Six head-over-heels spins • First ever “step -up under- flip” super heroes three-quarter roll on the first of • Lifelike animatronics three inversions • 3D graphics and robust • Unique breaking wave turn gaming elements • Zero G barrel roll plus 15 extreme • First-of-its-kind, fully airtime moments at maximum programmable, multi- speeds of 53 mph ”degree -of- freedom” vehicles 13 August 2016
Innovation Leader – 2016 Attractions . . . New attractions at every park Six Flags New England Six Flags Magic Mountain Six Flags America The New Revolution Superman the Ride Splashwater Falls • Giant interactive water playground VR Coaster VR Coaster • • 20 stories, 77 miles per hour 360-degree looping coaster The Great Escape Six Flags Over Georgia La Ronde Bugs Bunny Boom Town Vampire Backwards Greezed Lightnin ’ • Newly themed children’s area • Trains reversed on iconic coaster • All-new super looping thrill ride 14 August 2016
Virtual Reality Coasters This Changes Everything! • First VR coasters in North America • Introducing in 10 parks in 2016 • Fully immersive riding experience – The New Revolution VR Coaster – Superman VR Coaster • Perfectly synced to drops, loops and turns of coaster • Minimal CAPEX required 15 August 2016
Substantial Growth Opportunities Effective execution of our strategy Total Revenue ($MM’s ) 1,315 • Improving ticket yields 1,264 • Season Pass / 1,176 Membership penetration 1,110 1,070 1,013 • In-park initiatives 976 913 • International licensing (1) 2009 2010 2011 2012 2013 2014 2015 2016 Q2 LTM (1) 2009 Revenue restated to include Six Flags Great Escape Lodge and Indoor Waterpark, which was consolidated for reporting purposes beginning January 1, 2010 16 August 2016
Ticket Yield Management A multi-year approach to improve ticket yields Admissions Revenue ($MM) 714 688 • Increase ticket prices 642 602 577 542 511 • 483 Dynamic pricing • Continue to raise guests’ value -for- 2009 2010 2011 2012 2013 2014 2015 2016 the-money ratings Q2 LTM 2015 Admissions Per Cap – vs. Others • $37.69 Close / surpass pricing gap vs. others – SIX parks serve top 10 U.S. DMA’s $28.12 $24.09 SIX FUN SEAS 17 August 2016
Season Pass and Membership Penetration Growing Active Base of season pass holders and members – up 11% as of June 30, 2016 Season Pass / Membership (1) Attendance Season Pass Holders / Members : % of Total • Generate more annual revenue and 56% cash flow than single day visitors 48% 50% • Build recurring revenue 44% • Visit during off-peak periods 35% 30% 32% • Provide weather hedge • Put downward pressure on per caps 2009 2010 2011 2012 2013 2014 2015 (1) Introduced membership program in February 2013 18 August 2016
In-Park Revenue Initiatives Highly profitable businesses within the business In-Park Revenue ($MM) 517 • Over 2,000 locations 500 460 449 437 414 401 375 • New products and programs – All Season Dining Pass – Broader offerings – Enhanced venues 2009 2010 2011 2012 2013 2014 2015 2016 Q2 LTM 19 August 2016
International Licensing Long-term strategy to license brand outside North America • Agreements in Dubai, China and Vietnam • Strong global brand recognition – seeking additional partners • Growing middle class, disposable income, and demand for entertainment • Fees related to design & development, licensing, and management services • Zero capital investment – $5-10MM EBITDA per park per year pre-opening – $10-20MM EBITDA per park per year post-opening 20 August 2016
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