Introduction to Pall Mall Barbers www.pallmallbarbers.com
WHO WE ARE 2018- 2019’s Growth Richard’s Story Pall Mall Barbers has grown from five to Pall Mall Barbers CEO Richard Marshall eight locations worldwide in the past 12 has been in the male business since 1988 months. True to the vision, Pall Mall where, aged 12, he was tasked with Barbers are now in landmark locations in sweeping the barbershop floor as the London’s Kings Cross, Paddington as barber’s assistant. Richard’s over 30 well as New York’s Manhattan and years of experience working from the Birmingham branch which is located at shop floor up to CEO has given him a the luxury Shopping Central, Mailbox in unique perspective on how to deliver a central Birmingham. flawless male grooming experience which his various industry awards have validated. Richard has always been Making a new category New York passionate about male grooming and of retail 2 ½ years in the making, Pall Mall Barber has believes in the transformational qualities launched in New York’s Rockefeller Centre. Breaking from the conventional that sharp styling has on a gentleman’s Richard’s dream has come true after being inspired barbershop locations being based in persona, presence and success in life. by the New York skyline as a child. Richard looked residential areas, Pall Mall Barbers are Richard acquired Pall Mall Barbers in towards the US as his next source of growth. based in professional hubs and campuses 2006 operating from the original 1896 Walking the Manhattan streets and noticing the busy in London and New York next to the HQs shoeshine store with an empty store next to it in the site of Pall Mall Barbers where Richard of MasterCard, Facebook, Google, and Rockefeller Centre was the start of Richard’s was the only member of staff. Today, Visa. This has created a new category of American adventure. Pall Mall Barbers has eight branches convenience grooming – ensuring quick across UK & one branch in NYC, with Monopoly access to quality gentleman’s grooming. over 50 staff members (but it feels more Richard’s vision is to have Pall Mall Barbers in key like a big family!). locations on the Monopoly boards of key locations worldwide, bringing gentleman’s grooming to landmark locations worldwide Pall Mall Barbers — 2 —
VITAL STATISTICS – UK & US 2019 Total haircut Total beard Total product clients clients revenue 71.750 9.305 £ 49.170 YDY Gro 3,0 wth: 84% YDY Growth: 58% YDY Growth: 77% Total service Total business Total branch revenue revenue locations £2.321.704 £1,968,337 8 YDY Growth: 94% YDY Growth YDY Growth: 40% Total service Net Sales Total clients revenue £2.387.529 77.780 £2.378.550 YDY Growth: 98% YDY Growth: 84% YDY Growth: 94% Pall Mall Barbers — 3 —
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MEDIA Consistent monthly coverage has positioned us as our industry’s thought leader. Pall Mall Barbers — 5 —
The largest and most awarded independent barbers in London. Our customers have given us the highest rating of any barber in Europe . Working with the Shaping London’s style biggest brands in the for 120 years world Pall Mall Barbers is a family. Since 1896, we have been at the forefront of male grooming and Unlike local barber shops, our clients are have been shaping the styles for London’s the biggest corporate brands in the world gentlemen for over 120 years. such as Facebook, Google and Mastercard. We also support international events all 63,000 haircuts a year across the world including the Champions We shape the styling landscape of London in League and the Rugby World Cup. every one of the 63,000 haircuts we deliver each Rapid international year. expansion Empowering men to look We are rapidly expanding, both within the and feel fantastic UK and internationally. In addition to two We go further than just great grooming - we are new UK stores, and Rockefeller Centre passionate about empowering gentleman to look store in New York City. and feel fantastic in order to take on the Training and support to challenge of life and achieve their aspirations. raise your creative flair Always hunting the globe Offering the highest standards of service to for style inspiration clients is only possible because of the Pall Mall Barbers sets the standard of global training we give to all new starters. men’s styling. We continually hunt the globe to Continually, our unique buddy system find the best techniques, products and latest consistently raises the capability and styles which means we are constantly evolving. creative flair of each member of the team. Pall Mall Barbers — 6 —
OUR HISTORY 8 Branches | 50 Staff | 63k Haircuts PA | Full Services | Grooming Products To international award A barber led company winner We were founded by barbers over 120 years We have grown significantly since that first ago and continue to be run by barbers store and have just opened our 7 th branch in today. From the accountancy team to front New York City this year, with plans for a of house, all of us have been barbers at one rapid expansion with 4 new stores opening time or another. every year. Modern outlook, rich heritage Whenever I’m in the shop, I From an ambitious dream will always sweep the floor Richard discovered the rich history of Pall Mall When Richard first took the lease on the because it comes second nature Barbers whilst renovating the Trafalgar store. An Trafalgar store, it was in a sorry state. to me; it’s in my blood. It’s very old business card allowed him to trace the dilapidated and in serious need of renovation. much a hands-on team and business all the way back to 1896 when it was After a lot of long, hard days pulling plaster philosophy for the group and owned by Mr C. Rose and called “Pall Mall from the walls and completely re-fitting the that’s what our customers tell us Toilet Saloon”. We have maintained many of the store, he opened the first branch in 2005. they like and enjoy when they traditions of the original barbershop, but we now visit us time and time again. practice a more modern approach to hairstyling, haircare, shaving, beard and skincare! Richard Marshall Founder of Pall Mall Barbers Pall Mall Barbers — 7 —
OUR HERITAGE Delivering excellence in male grooming for over 120 years Multiple Awarded Inspired by private Barber across the members clubs We are inspired by private members Globe clubs and offer modern gentlemen a Our dedication to perfection and home away from home where they can attention to detail has been recognised unwind in a social, friendly with multiple style environment. and grooming awards, as well as thousands of loyal customers. Originating from the social heart of London A haven for modern The Pall Mall Game was a lawn game gentlemen popular in England in the 16 th and 17 th Pall Mall Barbers embodies the centuries. It was originally played in the refined and sophisticated attitudes of mall, hence the name, and is seen as a the Victorian era, creating a haven for precursor to croquet. The objective was the modern day gentleman to relax simple – strike a ball with a wooden and escape from the hustle and bustle mallet down the mall and through a of city life. hoop in the fewest number of hits. Based in the world’s most influential cities Our branches are all located in the centre of the world’s most influential cities, surrounded by iconic landmarks: Buckingham Palace, Trafalgar Square, 5 th Avenue and the Rockefeller Center. Pall Mall Barbers — 8 —
SERVICES
TEAM CULTURE Authentic Value Focused Fair Customer Centric Empowering We are a men's lifestyle Rather than focusing on We are a level headed We really listen to what We empower men to brand crafted from raw the short term business that respects customers want and progress in life. By talent and passion - transaction, we deliver customers and understands delivers a fantastic helping men look and established in London, exceptional value to how to compromise customer experience every feel great every day, by a Londoner. clients time and time and meet customer’s time by developing long we give men the Dedicated to making again - luxury products expectations. Pricing is fair term knowledge of each confidence to tackle men look and feel great and services at a fair across the range of products customer’s specific needs. the most challenging since 1896. price. and services - fairness is Our ratings speak for situations in their stride. how we price and behave. themselves. Pall Mall Barbers — 10 —
BARBER EDUCATION Being on the board of the City & Guilds means we set the standards for British Barbering education in the UK. We comprehensively train new staff with goals and incentives to ensure that they deliver to our exact standards. Assessment is given and bespoke training and support is delivered to each individual new team member of the PMB family. We have perfected our training process from the team’s 350+ years of barbering experience which encompasses the best international grooming techniques from our team of barbers. We don’t send people on training courses but cultivate their talent and give them the ability to deliver male grooming services to an excellent standard for each customer. Pall Mall Barbers — 11 —
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