Internationalization Internationalization Internationalization Internationalization and Student Mobility and Student Mobility and Student Mobility and Student Mobility DANIEL TRAÇA, Nova SBE DANIEL TRAÇA, Nova SBE DANIEL TRAÇA, Nova SBE DANIEL TRAÇA, Nova SBE Daniel Traça 1
Born to go international 1978-2004 Internationalization to Learn 2005-2008 Internationalization to Position ---- Bologna Declaration ---- 2009-pres Internationalization to Compete pres-2020 Internationalization to Lead
1978-2004 Internationalization to Learn • Key role of research in the academic career. Publish or perish! • Open academia: Rules against inbreeding • PhD students learning abroad • MBA Partnership with the Wharton School of the University of Pennsylvania Alfredo de Sousa, Founder of Nova SBE
2005-2008 Internationalization to Position • Creating a network of global Business Schools, in the context of globalization >> • Exchange agreements • International Accreditations: EQUIS, AACSB, AMBA • Membership of leading international alliances: CEMS, GBSN >> • Teaching in English • Recruiting worldwide
Student mobility is changing the face of European higher education Student mobility is changing the face of European higher education Student mobility is changing the face of European higher education Student mobility is changing the face of European higher education The Erasmus The Erasmus The Erasmus The Erasmus Programme Programme Programme and the Bologna Process Programme and the Bologna Process and the Bologna Process and the Bologna Process From Erasmus to Bologna European free • market and student mobility Compete or perish ! • Risk of losing the best students, especially in a small peripheral country Daniel Traça 5
Market consolidation and the competition for talent Attract and Retain Talent Consolidation: Winner- takes- all Daniel Traça 6
2009-pres Internationalization to Compete Growing number of foreign paying 1. Adapting the formal curriculum students, by degree, Nova SBE • International perspective Licenciatura Mestrado Doutoramento • Background diversity • Differentiated value proposition for 9 Bachelors 10 • Networking with companies 2. Improving the students’ experience • Career vision and focus on placement 9 367 330 • Networking with companies and 8 alumni, including abroad 11 202 3. Rankings 181 146 • Hate them, Leverage them! 58 53 43 16 12 2010-11 2011-12 2012-13 2013-14 2014-15
Adapting the Adapting the Adapting the curriculum Adapting the curriculum curriculum: curriculum New Economy, New Technology, New Challenges Globalization Networks, K Knowledge K K Mobility, Multiculturalism A A Attitude A Skills S S S P Professional P P I I I International Technology KASPIC C C C Career New Jobs, New Competencies, New Attitudes Daniel Traça 8
Portugal: a high potential An economic platform for the country in the Portuguese-speaking world competition for students Academic excellence, diversity, Unique and attractive lifestyle internationalization and innovation Youth entrepreneurship cluster Daniel Traça 9
Portugal: a high potential country in the competition for students Erasmus Programme Masters Mobility International Student Status Daniel Traça 10
The potential to attract international students Portuguese exports of education services Daniel Traça 11
pres-2020 Internationalization to Lead • Fundraising and networking with companies Frontier knowledge; and alumni Outstanding education • Virtuous circle of success for growth: + revenues > better services + attract reference recruiters > more employability The Portuguese + internationalization speaking world + top faculty > more diversity and networks • Internal entrepreneurship • Risk and quality management The greatest place to • Core internationalization study in Europe
A school engaged with society & the corporate world +70 companies were on campus to share their experience and our +70 companies were on campus to share their experience and our +70 companies were on campus to share their experience and our +70 companies were on campus to share their experience and our Nova SBE organizes study trips to London, New York, Madrid, Nova SBE organizes study trips to London, New York, Madrid, Nova SBE organizes study trips to London, New York, Madrid, Nova SBE organizes study trips to London, New York, Madrid, students had breakfast with +10 CEO’s in 2016 students had breakfast with +10 students had breakfast with +10 students had breakfast with +10 CEO’s in 2016 CEO’s in 2016 CEO’s in 2016 Warsaw, São Paulo, Dublin and Brussels Warsaw, São Paulo, Dublin and Brussels Warsaw, São Paulo, Dublin and Brussels Warsaw, São Paulo, Dublin and Brussels More than half of our students developed their thesis More than half More than half More than half of our students developed their thesis as a of our students developed their thesis of our students developed their thesis as a as a as a More than 400 students take part every year in Nova Community More than 400 students take part every year in More than 400 students take part every year in More than 400 students take part every year in Nova Community Nova Community, Nova Community , , , Consulting Lab for a company Consulting Lab for a company Consulting Lab for a company Consulting Lab for a company Nova Nova Nova Nova SBE’s SBE’s SBE’s volunteering program SBE’s volunteering program, helping over 60 volunteering program volunteering program , helping over 60 NGO’s , helping over 60 , helping over 60 NGO’s NGO’s NGO’s 13
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LEADER IN PORTUGAL AMONG THE BEST IN EUROPE Estimativa das exportações no projeto da Nova SBE I NTERNATIONAL M ASTERS IN F INANCE #14 2 in Corporate Finance 2 in Investments I NTERNATIONAL M ASTERS IN M ANAGEMENT #17 2020 16,185 € 10 in General Management M ASTERS IN E CONOMICS #4 T HE L ISBON MBA #20 IN EUROPE 2018 13,020 € E XECUTIVE E DUCATION # 50 2015 7,350 € E UROPEAN B USINESS S CHOOL #23 U NIVERSAL B USINESS S CHOOL 5 PALMES - € 4,000 € 8,000 € 12,000 € 16,000 € 20,000 €
We develop We develop We develop partnerships tailored to the needs of our corporate We develop partnerships tailored to the needs of our corporate partnerships tailored to the needs of our corporate partnerships tailored to the needs of our corporate partners partners partners partners Recruitment Recruitment Recruitment Recruitment Executive Executive Education Executive Executive Education Education Education Joint development Joint development Joint development Joint development Support of Support of Support of Support of Networking and events Networking and Networking and Networking and events events events Co- Co Co Co - - -creation of courses creation of courses creation of courses creation of courses for priority access through open-enrolment of research of research centers of research of research centers centers centers talented students talented students talented students talented students to share experiences and in MSc in MSc programs in MSc in MSc programs programs programs to a global talent pool and tailor-made courses and applied research with need-based link corporate partners linking theoretical for employees and and talent-based with the Nova SBE knowledge with stakeholders fellowships community business practice T ERESA E A LEXANDRE S OARES DOS S ANTOS
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From a school strategy to a national strategy From a school strategy to a national strategy From a school strategy to a national strategy From a school strategy to a national strategy • Coordination and collaboration in creating a Portugal brand in higher education A national strategy • Streamline to create scale for a new international ambition • More administrative and pedagogical autonomy Freedom to test • More information and benchmarking to students and and innovate parents • Teaching in English Openness to change in higher • Meritocracy education • Student focus Daniel Traça 19
Group questions • Is internationalization the road forward for all HEI? Which HEIs should pursue aggressive internationalization strategies? • What are the critical factors of success in Internationalization? How to create bridges between academia and global society • What are the most important internal challenges faced by HEI in their internationalization strategies? How can they be overcome? • How can China and Portugal partner to build strength in HEI internationalization? Daniel Traça 20
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