Intelligent Agents: Improving student engagement. Michael Volkov, - PowerPoint PPT Presentation

Intelligent Agents: Improving student engagement. Michael Volkov, Micaela Spiers * The Bachelor of Commerce and MBA at Deakin University is internationally EPAS accredited Deakin University CRICOS Provider Code: 00113B

INTELLIGENT AGENTS •Intelligent agents are automatic emails that are sent to students in response to their actions •Marketing Fundamentals is a large unit with approximately 3000 students per year. •They are a way of engaging with students who are at risk of disengaging and making students feel that we care. * The Bachelor of Commerce and MBA at Deakin University is internationally EPAS accredited Deakin University CRICOS Provider Code: 00113B

TYPE OF AGENTS •Not logging in for a week •Assessment reminder (sent one week before due date) •Overdue assessment (sent day after due date) •Assessment − High achievers − Low achievers − Very low achievers •Post exam email * The Bachelor of Commerce and MBA at Deakin University is internationally EPAS accredited Deakin University CRICOS Provider Code: 00113B

RESULTS -INCREASED STUDENT ENGAGEMENT Intelligent Agents enable us to: • Start a dialogue with students who we wouldn’t otherwise speak with • Identify at risk students early and direct students to the right resources This has led to: • An increase in student assessment submissions, as students are: • More engaged • For disengaged students an awareness of assessment requirements • Notified if they haven’t submitted Feedback from students indicate that they find the personalised communication to be motivating and an important learning tool. * The Bachelor of Commerce and MBA at Deakin University is internationally EPAS accredited Deakin University CRICOS Provider Code: 00113B

RESULTS - ACADEMIC Since commencing the use of Intelligent Agents: • Student success in the unit has increased from 70% to 83% • Average mark in the unit has increased from 55% to 60% • Percentage of non-completion of unit has decreased from 6% to 3% • eVALUate results have increased across every question from mid-70% to mid-90% * The Bachelor of Commerce and MBA at Deakin University is internationally EPAS accredited Deakin University CRICOS Provider Code: 00113B