Industry Engagement: Trade Sectors Bureau Kyle Nunas Director, Aerospace, Automotive, Defence and ICT
About the TCS The Trade Sectors Bureau The role of the Trade Sectors Bureau Provide sector expertise in 22 priority sectors: Specialist teams for large sectors ( Aerospace, Clean Technology, ICT, Life Sciences); Smaller teams for others (leverage associations & other partners). Continuous engagement with industry. Knowledge support, knowledge transfer and training of trade commissioners. Manage funding and programs supporting clients via sector associations and posts.
About the TCS Objectives Why we engage with industry: Align our efforts with industry priorities. Provide strategic guidance to our network of trade commissioners in 161 cities worldwide and to our offices in Canada. Provide direct and indirect support for clients and partners. Provide trade commissioners with knowledge support, retention and transfer.
About the TCS Industry Engagement Overview of how we engage with industry: Advisory Groups (sector specific) • Private sector advisory group members Senior Industry Advisor • Experienced, senior-level private sector executive Roundtable Discussions • Targeted discussions with Advisory Group and other private sector members Client Outreach • Targeted outreach with TCS clients
About the TCS The CTA Initiative The CTA Initiative History The history of the trade sectors bureau Industry expertise Market research center International business opportunities center (trade leads) 2007 : shift to an industry engagement model Advisory Board Global Practice Lead Annual meeting
About the TCS The CTA Initiative The CTA Initiative Current Model 2015: shift to a more flexible, fluid and continuous model Advisory Group virtual meetings Senior Industry Advisor Direct support for sector officers Roundtable discussions Outreach to TCS clients
About the TCS Broader Scope This has enabled us to include …and consult on a wider additional stakeholders… range of issues. Associations Emerging trends Additional Companies Policy issues identification Other Urgent issues Feedback on Accelerators and Government Departments TCS activities of the day Incubators
About the TCS The CTA Initiative The CTA Initiative Enhanced Credibility Empowering us to provide the TCS network with value added products with enhanced credibility from industry: Detailed subsector Strategic business Canadian guides planning guidance capabilities Client analysis of Subsector webinars Funding guidelines CRM
About the TCS Positive feedback The feedback has been overwhelmingly positive: Industry feedback: “ realistic and actionable approach.” Trade commissioner feedback: “ products have increased overall knowledge and confidence.” Sector group feedback: “ higher confidence that expertise reflects reality of Canadian landscape .”
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