In Intro troduction duction to to ETIM IM Margaret garet Fitz tzsim imons, ons, EDA Direc rector or David Bate, e, ETIM IM-UK UK Project oject Manager er Anne Vesse sey, , Head d of Mark rketing ting & Comm mmunic unicat ations ns
Digital Transformation B2B eCommerce (£700bn) is double B2C 89% of B2B research uses Internet 5.5 million new “things” connected to Internet daily 2016 – digital tipping point for sales via mobile devices.
Digital Transformation – Government ‘encouragement’ McKinsey Global Institute analysis identified construction as least digitised of all industry sectors
EDA – Member Survey – H2 2016 • E-commerce: challenge and opportunity • Wholesalers said • 22% concerned about online sales • 80% big threat from new online entrants • 73% identify online sales as biggest opportunity • Customers ordering on mobile devices, a major opportunity
EDA ED A ro role le to encourage to encourage an and d fac facil ilit itat ate e di digi giti tisatio sation n wit ithin hin th the e whol olesale esale channel annel Str tructured uctured an and d cl clas assi sifi fied ed Dat ata a is is k key! y!
Contents Next xt Steps ps Data a types es & Curren rent t UK situ tuatio ation n 6 1 Finlan land d success ess stor ory ETIM IM – the movie! ie! 5 2 4 3 Int ntroducti oduction on to the ETIM IM Int ntern ernational ational De Developmen opment ETIM IM data a Model
2. 3. 1. Catalogue / BIM data Trading Data Rich Product Data
1. Trading Data Wholesalers Electrika Manufacturers Luckins Product & Pricing data for Building Services Wholesalers Contractors
2. Catalogue / Rich Product data Data for websites, catalogues & Ecommerce Manufacturers Wholesalers
3. BIM Data/ for design and facilities management Standard created collaboratively Required for Government Projects Data for installation & operation UK Specific ? Embryonic database (BIMHawk/CPA)
3. BIM Data EDA Survey 2016 BIM Manufacturers actively Wholesalers incorporating unaware 40% into business
Multiple rich Incorrect Dash to Translating data format orders placed supply BIM rich data into requests (due to inconsistent data different data) languages Growth by Ownership of acquisition own data Data Challenges - Manufacturers Increased Increased number of international product trade SKU’s
Need to Dependence Data in invest in PIM on multiple systems commercial formats data Mapping data Growth by No common to existing acquisition data databases standards Data Challenges - Desire to Wholesalers trade online Data re-work
Unable to compare No central Time wasting technical source of searches for performance catalogue product info data data Mapping data No common to existing data databases standards Data Challenges - Desire to Need to purchase Contractors supply BIM Data re-work online on Govt Projects
What the UK industry needs 1. Single, 1. gle, Simple, ple, 4. A centra tral l industr stry y 2. Stand andar ard for Stan andar dard d 3. Comm mmit itmen ent t to owned database abase to transf ansferr erring ing data for rich h data a in the creat ate e & maintain ntain manage age and develop op bet etween een supply ly Elec ectr tric ical al Supply ply quality ity of data. a. the data a and chain n partner tners Chain in stan andar dard
The he ED EDA A be believes es th that at ET ETIM M sho hould uld be be be be th the e stand andard ard up upon n wh which h th the e futu uture re of UK dat ata a is bu built. t.
Logic ical, al, un unambig mbiguous uous classi ssific ficati ation on of produc ducts ts Multi ti Lingu gual al – Multi ti Media a Output put List sts s the most st import ortant nt technic nical al characteristics acteristics of each produc uct Searchin rching g made e easier ier using ng synonyms nyms
The ETIM Data Classification Model Product oduct group Product groups 174 174 Elec ectri trical al 2,949 Product oduct class ass- Product oduct class ass Product classes (synonyms) synon onym HVAC AC 2,792 5,266 Product oduct class ass - Features feat ature 15,14 ,145 Values (units) Feat ature - value alue Feat ature - unit 20000 14,33 ,334 162 162 Al Alphanumeric anumerical al featu tures res Numeri merical cal and Range ge Logi gical cal features tures List of possible values (color, feature tures “Yes or No” questions material,…) (true/false) Number values (length, voltage, …)
ET ETIM M – exa xample ple of a pr product duct sh sheet eet Basic data and picture, long descriptions etc. ETIM features: - alphanumeric - numeric BMEcat transfer format - logic (Y/N) - range 20
ETIM ET M comple plementing menting exi xisting sting data ta hiera erarchie chies Compa pany-specif specific ic class ssif ifica icati tions ons Sector UNSPSC SPSC Macro family Family Hier erar archical hical app pproac roach Product Para rame metric tric approa oach Model ETIM 6.0 Shape Material Fea eature tures Colour Etc..
ET ETIM M - Hist stor ory • ETIM IM star arted d 1991 in the Net etherlan herlands ds – ET ETIM German rmany y 1996 6 / 1999 • ETIM intern rnatio ational nal – NFP Or Organisatio nisation – Bruss sset ets - 2008 2008 - ET ETIM M Neth etherlan erlands - ET ETIM German many - EL ELDAS S Swit itzerlan zerland - AD ADIME Spain - SEG EG Swed eden en - ICGME ME Belgiu ium 22
ETIM ET M – a gr growing wing netw etwor ork k of NFP FP orga ganisation nisations Netherlands Germany Belgium Switzerland Spain Sweden Norway/2014 Denmark/2014 Finland/2015 Austria/2010 Poland/2010 France/2012 Lithuania/2017 UK/2016 IDEA/2015 (USA/Canada) Italy/2015 23
ETIM continues to grow in several directions & dimensions More More More countries Manufacturers SKUs per (now 16) & Wholesalers manufacturer More New sectors New 3D modelling Link to attributes per (HVAC, Sanitary, Builders’ class (BIM) BuildingSmart(BIM) Merchanting, Shipbuilding) SKU
Fi Finland nland Suc uccess cess Story • Finnish Trade Association (STK) • 12 wholesalers 60 manufacturers/importers • • Launched database/PIM (Sahkonumerot.fi) 2006 • 400+ manufacturer members who maintain own data Online annual metrics: • 240,000 electro-technical products 1 million visits • Names, codes, descriptions 4 million page • Links to suppliers’ product sheets, views documents, photos, logistics data .
Fi Finland nland Suc uccess cess Story • Joined ETIM International in November 2015 • Wholesalers demanding ETIM data • Formation of Standardisation Committees with manufacturers and wholesalers working together • In total over 60 ad hoc working group meetings with 120 participants in total: • Translation of ETIM classes, -features and -values • November 2016 85.000 products have ETIM-features & values. That is 35 % of all products. • Feb 2017 – 110,000 products with ETIM features & values.
Comm mmuni unica catio tion n is s a key to su success cess • Half-day product data training courses • Awards for “Excellence in product data quality” • Presence at the largest electrical trade fair in Finland
Rewar arding ding co companies panies wi with th th the e be best t product duct dat ata Products Product Links & Product Number of with ETIM- sheets with Manufacturer / importer documents / descriptions products data / all an image / all products / products products products Modio Oy / Wago 1 138 99 % 100 % 90 % 11 % Sormat Oy 1 067 98 % 100 % 119 % 2 % UTU Oy 10 935 94 % 95 % 131 % 3 % Ensto Lighting Oy 1 612 93 % 85 % 178 % 46 % OBO Bettermann Oy 2 701 92 % 100 % 484 % 100 % Philips Lighting Finland Oy 2 203 91 % 100 % 330 % 66 % Aura Light Oy 1 135 87 % 100 % 487 % 97 % Airam Electric Oy Ab 2 392 85 % 81 % 115 % 52 % Eaton Power Quality Oy 5 356 88 % 99 % 109 % 64 % Phoenix Contact Oy 1 777 83 % 90 % 104 % 10 % Fagerhult Oy 2 871 80 % 100 % 100 % 3 % Meka Pro Oy 3 875 96 % 56 % 76 % 0 % Schneider Electric Finland Oy 18 968 74 % 84 % 107 % 7 % Osram Oy Ab 6 876 74 % 56 % 79 % 5 % Fibox Oy Ab 3 480 65 % 49 % 41 % 0 % The list of suppliers OEM Finland Oy 1 036 63 % 86 % 37 % 0 % with over 1000 products HellermannTyton 3 652 62 % 98 % 90 % 14 % on 30 May 2016. Merilux Oy 2 246 58 % 55 % 89 % 0 % Nexans Sweden Ab 1 349 57 % 24 % 38 % 1 % Feilo Sylvania Finland Oy 3 532 55 % 100 % 299 % 61 %
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