Increase Your Businesses’ Profitability, Improve Competitiveness and, Have a Greater Impact on Your Community By Making a Social Investment in Volunteerism 1
Benefits of Investing in Charity ✓ Increased Profitability ✓ Product Differentiation ✓ Customer Loyalty ✓ Increased Competitiveness ✓ Attracts Talent ✓ Strong Public Image ✓ Employee Satisfaction 2
• businesses who demonstrate social responsibility are more competitive and profitable • consumers and investors prefer dealing with businesses that are responsive to social problems • social investments help distinguish products, giving them a higher perceived value than those of a competitor Research • the positive strong public image gained through social investments can offset attempts to damage the firm’s reputation shows: • social investments contribute to building customer loyalty based solely on ethical values • customers are likely to switch to brands associated with a good cause, given comparable price and quality • socially responsible companies find it easier to recruit and retain talented employees Research • employees of companies who have a strong social presence are more satisfied with the company, more loyal, and are more productive also shows: Sources: http://www.causemarketingforum.com, http://www.sterling-ferrero.com/update-live/socio-co-responsibilities.html 3
Social Responsibility Social responsibility is built by contributing to Charity programs that assist people in need, the environment, and animals in distress By assisting people in need, and that which cannot speak for itself, the overall quality of a community is improved While contributing to Charities helps build a healthy community, these investments also help the businesses who contribute 4
Social Responsibility as an Investment In order to be profitable and competitive, resources are used to advertise the business, to develop new and improved products and to implement a customer loyalty approach Channelling a portion of business resources to Charity projects is a cost effective way to advertise and build customer loyalty for existing products The Charity will then promote the business by adding the business name, mission and logo (etc.) to their non- profit’s program and event awareness strategy The business may also advertise using the projects and events of the Charity they invested in as the focus of advertisement 5
Your local Volunteer Centre: • Encourages the public to Volunteer to help deliver important community programs Investing in the your local Most Charities • Provides resources to Volunteers: Volunteer Centre The SOS Searchable volunteer opportunity are underfunded Charity is an Volunteer Centre database; self-assessment tools, and under Investment in finds valuable volunteer guide books and passports to resourced and Volunteerism, voluntary labor volunteering need volunteers local Charities to help deliver to fulfill their • Works with local Charities to help them and the Charity programs mandate find volunteers Community overall • Provides practical tools for Charities to help them retain volunteers You are investing in Volunteerism when you invest in your local Volunteer Centre 6
Volunteering Strong healthy not only helps Volunteers live communities those being happier demonstrate Research helped, it healthier and an openness shows: helps the longer to everyone volunteer AND lives…it’s a who can and the fact! wants to community contribute Volunteering creates healthy people and strong communities 7
Investing in Volunteerism is also an investment in democracy Strong volunteer sectors are a hallmark of successful democratic societies The SOS Volunteer Centre promotes awareness of volunteerism and its importance to the public; keeping volunteerism alive and strong 8
Its easy to Invest in Volunteerism, here’s how… Host a Third Party Fundraiser Donate Cash and/or Prize at work, and donate the Register your business to Donate Cash donations proceeds to the Volunteer receive Volunteer Updates Centre. Examples: • most needed to support • contribute to annual • Raffle & 50/50 draws • provide your staff with Volunteer Centre fundraising continued delivery of information on volunteer - Hold occasional draws in campaigns and events, Volunteer Centre programs opportunities open in the the workplace examples: to volunteers and charities community • Host a company golf • Online Auction (our first • your business may qualify tournament annual fundraising auction was for a Charitable Tax receipt; • Matching gift program held in June 2015) ask us how. - Match donations made by • Themed Events with Live Music staff (held two or three times a year) • Office BBQ • Raffles (large items are best for - Host a barbeque at lunch. raffles such as vacation This could be monthly or packages or vehicles) quarterly, for example. • Draws (ongoing draws are • Casual Day offered as incentives for volunteers to register with us) Investing in Volunteerism provides your business with an immediate return. The Volunteer Centre’s advertising makes your cash and/or in-kind donations quickly begin working to benefit your business 9
Advertising benefits associated with investing in your local Volunteer Centre Compared to advertising on your own: Volunteer Public Service programs are The same advertising for *When people * Increase your Announcements advertised using visit the a top sponsor would cost reach by 51% reach 30,000, multiple forms of Cost Volunteer while with the media, including: more than $10,000 and effective Centre demonstrating Volunteer Centre • Radio Stations would not receive all the Website they advertising social Website drawing • Newspapers will see your benefits of a business • Online Media Outlets responsibility. thousands of hits business logo • Multiple Newsletters per year investment associated • Posters • Brochures with a social cause * Based on comparing the audience reached by investing in the SOS Volunteer Centre vs. buying a single 1/8 page ad in local print media (single issue). Cost per person reached = $160.84/[23,000 issues/week * 0.5 weeks] = $.0035/person. Same investment in the SOS Volunteer Centre: Cost per person reached = $160.84/30,000 = .0053. 0053/.0035 = 1.51 = 51% increased reach per unit cost. 10 * Business Logos may also be advertised on posters and other media depending on the program.
To invest in the SOS Volunteer Centre Please Contact : Community Engagement Coordinator, Ryan Oickle, B. Eng ryan@volunteercentre.info Executive Director, Wendy Weisner, MBA, Ph.D info@volunteercentre.info Telephone: 1-888-576-5661 Web: www.volunteercentre.info Address: 102-696 Main Street, Penticton, BC, V2A 5C8 Please make cheques payable to the South Okanagan Similkameen Volunteer Centre Society Registered Federal Charity # 819826652RR0001 __________________________________________________________________________________________________ Sources of Information: Institute for Business Ethics, Kenexa Research Institute, http://www.sterling- ferrero.com/update-live/socio-co-responsibilities.html 11
Examples of Charities your local Volunteer Centre helps find volunteers for: Okanagan Parks Society Penticton Hospice and Bereavement Interior Health Lifeline Resource Society Critteraid BC Schizophrenia Society Penticton Access Centre SS Sicamous SO Immigrant & Community Canadian Cancer Society Kettle Valley Steam Railway Services Better at Home and Friendly Visitor SO Victim Assistance Society Programs SOS Canadian Mental Health SO Rehabilitation Centre for Owls Association SOS Café/ Medical Foundation Peach City Beach Cruise SO Women in Need Society SO Brain Injury Society MS Society Alzheimer BC SOS Crime Stoppers Penticton United Church SOS United Way Canadian National Institute for Oliver Parks Recreation Society the Blind Canadian Red Cross Okanagan College SOS Literacy Now Heart and Stroke Foundation 12
Meet examples of the Volunteers that have come to the Volunteer Centre for assistance… ANDY Having experienced a severe brain trauma in an accident years earlier, Andy (age 35) approached the Volunteer Centre to begin his introduction back into the work force. A nervous but confident individual, he had taught himself to read and write following the accident and had gained his memory back. Receiving only a disability income and remaining at home was not satisfying. He saw his next step was to begin connecting back into the community and regain his skill-set and workplace know-how. The Volunteer Centre staff and volunteers worked with Andy to uncover his volunteer interests and to review the list of volunteer opportunities with him. 13
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