I nve sto r pre se nta tio n Q2 2018 Aug ust 2018 K e y hig - PowerPoint PPT Presentation

I nve sto r pre se nta tio n Q2 2018 Aug ust 2018

K e y hig hlig hts Q2 So lid mo me ntum with po sitive de ve lo pme nt in ke y pe rfo rma nc e indic a to rs • Gro wth suppo rte d b y c urre nc y (~4%-po ints) in b o th Q2 a nd YT D a nd drive n b y • Bo o zt.c o m (+43%) a nd Bo o ztle t.c o m (+90%) Adjuste d E BI T ma rg in impro ve me nt drive n b y c o st ra tio s, while g ro ss ma rg in • wa s hit b y hig h pro mo tio na l a c tivity due to the unususa l lo ng a nd wa rm summe r Upg ra ding g ro wth o utlo o k to +36% (pre vio us +33%) b a se d o n so lid Q2 a nd • c o ntinue d mo me ntum in K PI ’ s Adjuste d E BI T ma rg in g uida nc e ma inta ine d • Ne t r e ve nue gr owth Adjuste d E BIT mar gin Q2: 44% (39% ) Q2: 4.9% (2.2% ) YT D: 38% (49% ) YT D: 2.4% (0.9% ) 2

K PI hig hlig hts Custo me r sa tisfa c tio n Custome r satisfac tion T rustpilo t a nd NPS sc o re T r ustpilot NPS 9.2 71 9.1 66 Q2 2017 Q2 2018 Q2 2017 Q2 2018 Boozt.c om 3

K PI hig hlig hts Orde r de ve lo pme nt No. of or de r s Ave r age or de r value (000) +36% SE K +5% 869 801 765 641 Q2 2017 Q2 2018 Q2 2017 Q2 2018 +31% +5% 1,507 810 775 1,151 YT D 2017 YT D 2018 YT D 2017 YT D 2018 Boozt.c om 4

K PI hig hlig hts Co ho rt de ve lo pme nt T r ue fr e que nc y Ac tive c ustome r s No. of or de r s pe r ac tive c ustome r AOV SE K Custo me rs who ma de a t le a st o ne o rde r Orde r fre q ue nc y fro m c usto me rs b uying in Q2 2017 (Q2 2016) a nd the fo llo wing during L T M (000) 12 mo nths +29% 7.2 1,185 6.1 916 2.4 2.3 Q2 2017 Q2 2018 Q2 2017 Q2 2018 Q2 2017 Q2 2018 Boozt.c om 5

Stre ng the ning the c a te g o rie s Be auty Kids Spor ts/ Athle isur e Re - launc hing as a Pr omising sale s data Site will be se par ate d mor e de dic ate d into te e ns and kids spor ts/ athle isur e site 2/ 3 ar e mixe d baske ts Inc r e ase d mar ke ting L aunc h of adidas and foc us Skin te st and othe r Re e bok inspir ational ac tivitie s be ing adde d Polar n O. Pyr e t Gaining ac c e ss to launc he d fashion e nd of Ve r y str ong br and e xisting spor ts br ands por tfolio with the addition of MAC, Kie hl’s and Ur ban De c ay Inc re a sing sha re of wa lle t with strong e r c omple me nta ry c a te g orie s 6

F ina nc ia l upda te Se c o nd q ua rte r 2018 7

Re sults upda te Adjuste d E BIT Ne t r e ve nue Gr oss pr ofit SE K millio n SE K millio n SE K millio n +44% Ma r g in Ma rg in 42.0% 714.7 4.9% Ma r g in 44.4% 300.4 496.1 35.0 Ma rg in 220.1 2.2% 10.9 Q2 2017 Q2 2018 Q2 2017 Q2 2018 Q2 2017 Q2 2018 +38% Ma rg in Ma r g in 2.4% 1,266.6 40.8% Ma r g in 44.4% 30.8 516.4 917.3 Ma rg in 407.2 0.9% 8.3 YT D 2017 YT D 2018 YT D 2017 YT D 2018 YT D 2017 YT D 2018 Group 8

Ne t re ve nue b y se g me nt Othe r Boozt.c om Boozle t.c om SE K millio n SE K millio n SE K millio n +43% 688.3 +90% 481.9 22.7 11.9 3.7 2.3 Q2 2017 Q2 2018 Q2 2017 Q2 2018 Q2 2017 Q2 2018 +38% 1,215.3 +97% 879.2 45.0 15.2 22.8 6.3 YT D 2017 YT D 2018 YT D 2017 YT D 2018 YT D 2017 YT D 2018 9

Adjuste d E BI T b y se g me nt Othe r Boozt.c om Boozle t.c om SE K millio n SE K millio n SE K millio n +5.4% 37.4 +2.5% +10.7% +3.7% - 1.6 12.0 2.4 0.4 - 4.9 Q2 2017 Q2 2018 Q2 2017 Q2 2018 Q2 2017 Q2 2018 +2.6% +14.1% 31.1 6.4 +7.5% +0.7% 0.6 6.1 1.7 - 6.6 YT D 2017 YT D 2018 YT D 2017 YT D 2018 YT D 2017 YT D 2018 10

Co st ra tio de ve lo pme nt e ve nue , % Shar e of ne t r Cha ng e Cha ng e Q2 2017 YT D 2017 Q2 2018 YT D 2018 Gro ss ma rg in (2.3 pp) (3.6 pp) 44.4 42.0 44.4 40.8 1.8 pp (15.6) 2.1 pp Adjuste d fulfilme nt c o st ra tio (15.2) (13.4) (13.4) Ma rke ting c o st ra tio (13.3) 0.6 pp (14.1) 1.0 pp (12.7) (13.1) (12.0) 2.4 pp (12.5) 2.5 pp Adjuste d a dmin & o the r c o st ra tio * (9.5) (10.0) De pre c ia tio n c o st ra tio (0.5 pp) 0.1 pp (1.8) (1.6) (1.3) (1.8) Adjuste d E BIT ma rg in 4.9 2.7 pp 2.4 1.5 pp 2.2 0.9 0.7 pp 0.7 pp * whe re o f c o st o f pe rso nne l (6.6) (5.9) (6.7) (6.0) 11

K e y fina nc ia ls CAPE X Ope r ational c ash flow Ne t wor king c apital SE K millio n (in % o f L T M re ve nue ) SE K millio n SE K millio n F ixe d a sse ts I nta ng ib le s 2.5 113.6 133.9 6.7 17.4 10.5 Q2 2017 Q2 2018 Q2 2017 Q2 2018 5.3% 5.1% * 4.8 126.2 126.4 116.5 85.9 12.6 - 80.9 11.8 YT D 2017 YT D 2018 YT D 2017 YT D 2018 Q2 2017 Q2 2018 * ne t wo rking c a p ita l a s a p e rc e nt o f ne t re ve nue wa s a ffe c te d b y e mp lo ye e s’ withho ld ing ta x fro m the 2012 wa rra nt p ro g ra m. Ad juste d fo r this the ne t wo rking c a p ita l p e rc e nta g e a t e nd o f Q2 2017 wo uld ha ve b e e n a p p ro xima te ly 7% 12

Outlo o k F o r 2018 the Gro up now e xpe c ts a ne t re ve nue g ro wth a bove 36% (pre vio us a b o ve 33%). T he a djuste d E BI T ma rg in is e xpe c te d to impro ve slig htly c o mpa re d to 2017. Me dium te rm (3-5 ye a rs po st I PO) ta rg e ts re ma in unc ha ng e d • Bo o zt ta rg e ts a nnua l ne t re ve nue g ro wth in the Ne t re ve nue 25- 30% ra ng e o f 25- 30% in the me dium te rm g rowth me dium te rm • Bo o zt ta rg e ts a n a djuste d E BI T ma rg in Adjuste d >6% e xc e e ding 6% in the me dium te rm E BIT ma rg in me dium te rm • Bo o zt e xpe c ts to inc re a se the a djuste d E BI T ma rg in a nnua lly a s the c o st b a se is furthe r le ve ra g e d b y ne t re ve nue g ro wth 13

Disc la ime r T he Co mpany’ s financ ial ta rg e ts se t fo rth abo ve c o nstitute fo rwa rd-lo o king info rma tio n tha t is sub je c t to c o nside ra ble unc e rta inty. T he financ ial ta rg e ts a re b a se d upo n a numb e r o f a ssumptio ns re la ting to , amo ng o the rs, the de ve lo pme nt o f the Co mpany’ s industry, b usine ss, re sults o f o pe ra tio ns and financ ial c o nditio n. Co mpany’ s busine ss, re sults o f o pe ratio ns and financ ial c o nditio n, and the de ve lo pme nt o f the industry a nd the mac ro e c o no mic e nviro nme nt in whic h the Co mpany o pe ra te s, ma y diffe r ma te rially fro m, and b e mo re ne g ative than, tho se a ssume d b y the Co mpany’ s whe n pre pa ring the financ ial ta rg e ts se t o ut a bo ve . As a re sult, the Co mpany’ s ab ility to re ac h the se financ ial ta rg e ts is sub je c t to unc e rta intie s and c o nting e nc ie s, so me o f whic h a re b e yo nd its c o ntro l, and no a ssuranc e c an b e g ive n that the Co mpany will b e able to re ac h the se ta rg e ts o r tha t the Co mpany’ s fina nc ial c o nditio n o r re sults o f o pe ra tio ns will no t b e ma te ria lly diffe re nt fro m the se fina nc ial ta rg e ts . 14

Q&A 15

APPE NDI X I nc o me sta te me nt 16

APPE NDI X F ina nc ia l po sitio n (1 o f 2) 17

APPE NDI X F ina nc ia l po sitio n (2 o f 2) 18

APPE NDI X Ca sh flo w (1 o f 2) 19

APPE NDI X Ca sh flo w (2 o f 2) 20

COMPANY OVE RVI E W 21

5 middle a g e d me n se lling fa shio n… Je spe r Alla n He rma nn Nie ls Pe te r G. Brø nd um Jung e -Je nse n Ha ra ld sso n He mming se n Jø rg e nse n CT O CF O CE O COO CMO 22

E mb a rking o n a n e xc iting jo urne y De c 2017 SE K 191m (tra nsa c tio na l ne t re ve nue ) 2017 - 2011 - 2013 2014 - 2015 2015 - 2016 L AUNCH OF BOOZT .COM E XPANSION BUIL DING NOR DIC SCAL E ONL INE L E ADE R SHIP Ne w stra te g y On-b o a rding o f No rdic ro ll-o ut Strive to wa rds • • • • la unc he d a nd multi- b ra nds No rdic o nline Asso rtme nt e xpa nsio n b ra nd sho p o pe ne d • ma rke t le a de rship Ge o g ra phic • Inc re a se sha re o f On-b o a rding o f e xpa nsio n L e ve ra g e the • • • wa lle t a nd numb e r o f b ra nds te c hno lo g y pla tfo rm Ma rke ting fo c us in re turning c usto me rs • Cre a tio n o f a n De nma rk, Swe de n Inve st in • • Ac c e le ra te g ro wth inte g ra te d a nd F inland infra struc ture • te c h pla tfo rm Se c uring funding Ma inta in disc ipline d • • Ma rke ting fo c us in po rtfo lio • De nma rk ma nag e me nt Aug 2011 SE K 0.7m (tra nsa c tio na l ne t re ve nue ) 23

Co mpe titive o ffe ring to mo de rn No rdic fa shio n fo llo we rs 1 Dive rsifie d c ustome r ba se 2 Cura te d, c onte mpora ry a nd with a ttra c tive fe a ture s re le va nt se le c tion Attr ac tive c ustome r c har ac te r istic s Car e fully se le c te d br ands with Nor dic appe al Comme r c ia l Pr e mium br a nds E ntr y br a nds ~70% ~85% ~55% Wo me n L ive to g e the r Ha ve kids F oc us on tar ge t gr oups whe r e c onve nie nc e is ke y One de stination for fashion Custome r s age d 25- 54 r e pr e se nt >75% of ne t r e ve nue We ll positione d to c a pture la rg e r sha re of the Nordic online a ppa re l ma rke t 24