Cocoa Horizons Hvorfor er Hvordan det inspirer ekstraordinær vi? vigtigt? Hvad er Mona Lisa? Få den Produkter indre og service kunster ud Hvordan Sortiment støtter vi udvalget?
Til kunsteren I hver kok Vi giver kokke mulighed for at lave ekstraordinære og unikke kreationer i forhold til konkurrenterne. Mona Lisa tilbyder en innovativ værktøjskasse med farver, forme, samge og tekstur. Vi bringer ideer og løsninger til kreativiteten. Vores produktportefølje går ud over det sædvanlige og har til formål at få vore kunders forretning til at vokse. Gør det ekstraordinært
En værktøjskasse med farver, forme, smage og tekstur En værktøjskasse af dekorationer til at skabe ekstraordinære kreationer fuld af fantasi
Øg salget med 64 % og dobbeltkøb (mod regelmæssig donut) vs . Optimal pris 2 eur Optimal pris 1,10 eur *Ipsos markedsundersøgelse, 2016 – FR/UK study
Hvordan inspirer vi? Kreationer baseret på madtrends Katalog Træning Chef training Farver, forme, smage og tekstur Hjemmeside og content (sept’17)
Service, distribution og fleksibilitet Produkt krav & FIC Lille ordremængde (MOQ= 1 233 blockbuster produkter mærkning yrdre boks) & og nyt emballage tilgængelig på lager @ EDC design
Ekstraordinære deltaljer starter ved kilden med et bæredygtigt program At skifte sine daglige kreationer til ekstraordinære lækkerier kan starte en lille kreativ ide: Tilsætningen af den nøje udvalgte chokoladedekorationer. Med Mona Lisa kan dine små handlinger gøre en stor forskel. Siden vores historie startede ved kilden, støtter vi kakaobønderne som giver os deres bedste bønner.
Overblik over værktøjskasse Metallic Transfer sheets Structure Chococool Power Flowers NA powders Guitar sheet sheets Håndværk Farve X8 X4 X20 X3 Cups Truffle Classic Pencils, chocolattos Open deco Fruits Spheres Buttercurly 3D deco shells and candles deco Forme X10 X13 X8 X3 X6 X4 X21 X7 X4 X3 X24 Blossoms Chocolate grids Shavings Marcipan Tagliatelli Smage og tekstur X5 X4 X3 X12
Mona Lisa’s top 10 produkter 4 Chocolate 5 8 Chocolate 9 Red and 1 Rectangle grids Tagliatelli spheres gold wands cups 2 Dark 3 Marbled 10 Creamy assortment 6 Power 7 Marzipan pastel cups pencils Flowers crunch cups
Hvordan støtter vi Mona Lisa? Sept- Træning og Feb- Marketing & Salgs udvikling værktøjskasse Feb- Katalog Sept- PR 360 ° May- Mona Lisa på lager Marketing Sept- Events activities Sept - Content, videoer og Sept- Hjemmeside Sept- Sociale applikationer medier
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Top Objections Your products are the same as brand X, why should I change?’ We offer Inspiration on trends and market insights – innovations and new application ideas,. We manufacture our own chocolate and decorations , so you can combine chocolate and specialist decoration orders into one. .We offer not only competitive prices but also full technical support Are chocolate range is sustainability via the Cocoa Horizons foundation. Brand ‘X’ already supplies me with a lot of marketing support, why should I change? We inspire by providing trends and application ideas by working with a trend agency specialising in foresights, keep a real pulse on what happening in the mind of consumers. Our international chef network give us insight not only into local but also global trends. We can provide technical support and trainings via our academies. Why should I expand my range of decorations? Chefs are not only looking for ready-made but also decorations that allow them to be more creative and tailor – make their ideas. Mona Lisa offers just that, ready made traditional decorations but also creative tools.
Top Objections What is the difference between Mona Lisa and Callebaut decoration? Callebaut decorations are made with Belgium chocolate, and is focused offer delivering the great belgium chocolate taste through sprinkles, flakes, Crispearls and some decoration items. Mona Lisa is a global specialist decoration brand so offers not only chocolate sprinkles, also but color, shape and taste concepts other than chocolate & complementary to other chocolate business. Mona Lisa strives to be a trendsetter in decoration with innovative and distinctive decos create by chefs and artist collaboration. Why create a new brand? Especially when I’m a Callebaut distributer? Mona Lisa decoration range is larger compared to Callebaut, and it complements Callebaut by offering different creative decorations and ideas. How do we innovate? Our innovation starts with consumer or customer insights , R&D then develops these insights into new products. Due to our in house decoration technologies & cocoa expertise Mona Lisa can innovate in shape, color, texture and taste. We will collaborate with chefs and artist to enhance the creativity.
Top Objections How do we position the brand in the market ? Mona Lisa empowers chefs and brand to create extraordinary creations. It is a global specialist brand providing a toolbox of colour, shape, taste and textures. We inspire thorugh decoding trends and driving value by promoting new applications within the different segments & target groups. Is there a place for a new global brand in the market? Yes, we will be the first truely global decoration focused on creativity and innovative portfolio supported by worldwide Barry Callebaut community. Do we offer private label products to our customer? Yes we offer private label in decoration although the primary focus is to sell are own brand where as we can provide customer marketing support and promotional activities. Do we pay a premium on sustainability? Yes there is a premium per MT of cocoa solids and it is lower than the other known certification systems. There are, for example, no costs related to membership fees, chain of custody audits, transaction costs, etc .
Top Objections What is the ideal product mix offer? The product mix should be defined based on segments: BAPA, foodservice, icream or Horeca. Mona Lisa has products and applications that covers all these segments. Is Mona Lisa more expensive vs the competition? Mona Lisa is competitively priced versus competition. More importantly we offer flexibiliy and availability to our customers . We have a MTS range of over 230 products that are on stock, in small packaging and can be ordered in combination with other brands. We strive to drive value to our customers in service but also in inspiration : regular new innovative products , customer trainings, co-creation days , trends foresights, market segment insights. Our goal is to help our customers develop new applications and grow thier business. Why do have multi-brand approach? Can we not put all decorations under 1 brand? The decoration market is driven by innovation in chocolate but alse color, taste , shape in different product categories. It also a seasonal business. To be a trendsetter in decoration we need a specialist brand with dedicated ressources to response to this market dynamic.
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