How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To ** The webinar will start at 2 minutes after the hour ** How To Take Your Nonprofit Stories From Boring2Brilliant Lori L. Jacobwith, President/Founder Ignited Fundraising Presenter: The slides and bonus materials can be found in Your Charity How To Library Go To Webinar House Keeping Your Participation Open and hide your control panel Join audio: • Choose “Mic & Speakers” to use VoIP • Choose “Telephone” and dial using the information provided Submit questions and comments via the Questions panel The slides and bonus materials can be found at this link: http://www.charityhowto.com/library 1
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To How To Take Your Nonprofit Stories From Boring2Brilliant Lori L. Jacobwith, President/Founder Ignited Fundraising The slides and bonus materials can be found in your Charity How To Library About Lori • 25 + years as Master storyteller, fundraising culture change expert, trainer & coach. • Recognized as one of the top 30 most Effective Fundraising Consultants in the US. by The Giving Show on the Wall Street Network • Since 2001 has helped nonprofit organizations raise nearly $300 million from individual donors. And counting. Lori L. Jacobwith Ignited Fundraising LJacobwith www.IgnitedFundraising.com @LJacobwith 2
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Author of the Only Complete Storytelling System Check In Question Tell me one thing you’d like to know learn today to help you with your storytelling?. Please type your questions and comments into the question box. 3
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To TODAY: Communication Tools What We Will Cover Today I. What is storytelling? II. Why tell stories? What donors want. III. Where to find a good story. IV. How to engage staff & board to help identify & share stories. V. How to take a “mission moment” & turn it into a compelling story. VI. How to tell a powerful 2-minute story. VII.How to create & use 6-word stories. 4
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Who Taught Me the Power of Storytelling? What I inherited: 2 ½ years later : • 1 Staff • 5 Staff • 12 Volunteers • 890 Volunteers • $80,000 Budget • $1.2 million Budget • Screening 250 children • Screening 25,000 a year children year 5
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To I. What Is Storytelling? Storytelling Is… “A narrative account of real or imagined events.” ~ Source: National Storytelling Association 6
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To What Storytelling is Not You are not a newspaper or news reporter that must share objective & careful stories. Storytelling Is … the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience. ~ Source: National Storytelling Association 7
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To II. Why Tell Stories? Why Are Stories So Important? • We “THINK” in story • Every decision we make is based on the story we tell ourselves. • If we don’t feel something we can’t make a decision 8
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Great Gaping Disconnect What people want when they support a cause: To make a difference To feel personally connected to something greater than themselves To feel useful To get the warm glow of giving Great Gaping Disconnect What people get when they support a cause: A tax receipt Statistics, facts & figures A newsletter…sometimes An appeal to give (more) money There needs to be more of what people want in their experience with us. 9
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Feeling good is what nonprofits sell ~ Seth Godin, Author & Marketing guru The secret to cutting through the clutter of day to day noise… 10
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Talk About the Impact I help Cause Andy Goodman Andy is best known for his speeches and workshops on storytelling, presenting, design and strategic communications. 11
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To The Role of Family & Community in Mentoring Alienated Youth in the American Midwest… III. Where To Find A Good Story? 12
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To 50% of Telling A Great Story …Is finding a great story to tell. Mission Moments Lori’s Definition: “Any short, inspirational, example of how your organization is making an impact.” � Must be an example of a real person. � Could be a client, staff person, volunteer, donor, a board member and more. 13
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Mission Moments http://bit.ly/MissionMomentsFromLori What is A Mission Moment for YOUR Organization? Source: American Indians for Indian Opportunity Website Source: Bynum School Facebook page 14
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Finding Powerful Stories Important factors: 1. Who do you ask for mission moment examples? 2. What questions do you ask? 3. Where do you ask the questions? 1. Who to Ask? 15
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To 1. Who to Ask? � People you serve & their family � Board & former board members � Donors. First-time, long-time… � Other staff � Event sponsors, foundations… 2. What do you ask them? 16
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To “Tell Me A Story” NO Finding Powerful Stories � Open-ended questions. � Ask questions that gets “at” a story but doesn’t feel like you are putting the person on the spot. � The responsibility to “find” the story is yours. Ask more questions to glean the “nuggets” to build the story. 17
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Questions To Ask � Who did you turn away? � Who stands out for you…? � Favorite or best thing about this family… � Add your own… 18
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To 3. Where Could You Ask Questions? IV. How to Engage Staff & Board to Help Identify and Share Stories? 19
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Creating A Story Finding & Sharing Culture 1. Define the term: mission moment. 2. Infuse your mission into all meetings, discussions, events by sharing a real-life example of your impact. 3. Ask board members, staff, donors & others for examples of people that have inspired them from your organization. 4. Make it fun, safe & easy to “learn” HOW to share a powerful mission moment. Creating A Story Finding & Sharing Culture 5. Invite board members (& staff) to share the mission moment at the start meetings. 6. Include lots of written & told stories via social media, website, donors visits 7. Make it simple & fun to access, update and read your stories. 20
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To V. How to Take A Mission Moment & Turn it Into A Compelling Story? Crafting Your Story: 6 Step Process 21
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Six Step Process Step 1: Identify one person (your mission moment person) Six Step Process Step 2: Learn about them & jot down as much as you know about them. Step 3: Write down all of the exact results. 22
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Six Step Process Step 4: Make a list of transformations due to your involvement. Six Step Process Step 5: Circle words that stand out as descriptive or emotionally connecting. 23
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Placement of Emotionally Connecting Words is Key Explosive energy Cautiously hopeful Gnarled hands Uncomfortably shy Smiled from ear to ear Unrestrained joy Share a STORY. Don’t Give a Report. 24
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Six Step Process Step 6: Now fit the story into the framework. And share your story. Using various formats. Often. Simple Story Framework Let me tell you about… [Insert name] had a life of… Here’s why and how [name] found their way to us… 25
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Simple Story Framework Here’s how [name] felt... What [name] accomplished due to our [program name]… And because of [examples of your work] [name] is now… Sondra’s Story 26
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Sondra’s Story VII. How to Create & Use Six-Word Stories? 27
How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To Six-Word Stories Six-Word Stories 1. Emotional connection to a real person 2. Compelling fact 3. Bonus: Call to action 28
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