JULY 15, 2020 HOW TO MAKE AN IMPACT IN THE FIRST 180 DAYS Presented by Davinia Khong Senior Marketing Leader, APAC - Backbase
A) I'm about to start a new role as a B2B marketer. B) I'm currently in B2B marketing and aspiring towards a leadership role C) I'm here to network and learn more
TO COVER IN 15 MIN COMMON TRAPS GUIDING RULES MARKETING TIPS & ROADMAP 3
3 COMMON TRAPS FAILING TO FOCUS FAILING TO GET WINS THAT MATTER TO YOUR BOSS, SALES & CEO FAILING TO ASK FOR HELP
3 GUIDING RULES - It starts before Day 1 Know your baseline Pitch the destination Leverage your network, What gets measured? Visualise it. Believe it. mentors, & agencies. What's my budget & resources? Don't reinvent the wheel, Mindset reset. How does the business just make it better. view marketing? Test, iterate & ask for feedback How does the market view us? during development. Who are the key influencers? Communicate often. How do our people view marketing?
3 MARKETING TIPS & STRATEGIES Influencer Short-Term vs. Spearfishing vs. in order to Influence Long-Term Casting the Net The medium is not the message. Pick the fruit, The reality is everyone wants The influencer is the message. but keep watering the tree. quality & quality.
40 180 DAY ROADMAP QUICK WINS (60-90 DAYS) 30 "Always On" Paid & Social Media + Events/Mtgs (Physical/Virtual) + Email Automation, Videos Public Relations/Media Partnerships 20 Leadership Profiling THE "WOW" FACTOR (150-180 DAYS) Influencer + Pillar Asset 10 Teaser-Launch + Integrated E2E PILOT PROJECTS (60-180 DAYS) People & Agency Resources 0 Item 1 Item 2 Item 3 Item 4 Item 5 Martech Stack
QUESTIONS What are the 5 things a new B2B marketing leader should be obsessed about in the first 6 months? How has COVID-19 changed the role of a B2B marketing leader? How do you succeed to your predecessor as a new B2B marketing leader if you are someone from outside the organisation?
Let's connect! LinkedIn linkedin.com/in/daviniakhong #BeingSuperCharged
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