Social Landlord to Social Business: How to create a meaningful change David Leach Max St John @leachdj @maxwellstjohn
David Leach, Operations Director; Digital & Customer, Hello Orbit Group Max St John, Managing Director, NixonMcInnes
Some context What will housing look like in 2020? Challenging environment. Deep research. Big thinking. A clear task.
Orbit’s 2020 vision
Why social and digital, why NM? Purpose drives engagement Collaboration drives innovation Digital lowers costs and provides choice Partnership combines social and tech Our purpose had huge potential
Linking digital to the rest of the organisation Resident Digital Inclusion Multi Media Digital Customer Culture Contact Digital Services Content, Technology Knowledge & Insight Supply Chain Staff Digital Confidence Collaboration
Nixon McInnes: Our approach 1. Analysis of where we are now 2. Co-create a compelling picture of the future 3. Design a roadmap for getting there 4. Sell-in and get traction with influencers
1. The analysis Assess: Tech, Collaboration, Structure and Culture, Purpose Uncover: review data from expert reports Dialogue: get insight from tenants and staff Identify: blocks to progress, best practice Share: present back to stakeholders
2. Co-creating the future Drawing on expertise and passion at Orbit Harnessing the collective intelligence One day off-site with 40 staff to: 1. Inspire – through cutting edge examples 2. Create – space for the best ideas 3. Dream – what could be in 2020
The output: A Digital Vision for Orbit Purpose and meaning: We are more than social housing providers. Tools and technology: We build strong online communities. Collaboration and engagement: We are driven by open collaboration. Culture and structure: We create accountability through open-ness.
3. Design a roadmap: Transforming Orbit Breaking down the big goals Creating pilot projects based on: The business need in two years’ time Value we need to create Connecting to the future vision Embedding into the Orbit 2020 Programme Linked to Customer, Process, Cultural Change Create the Digital Solutions Steering Group
Questions? David Leach @leachdj david.Leach@orbit.org.uk Max St John @maxwellstjohn max.stjohn@nixonmcinnes.co.uk
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