HOME OF THE LAKESHORE DIAMOND 1
THE DIAMOND GUIDE CONGRATS! YOU’VE DECIDED TO PROPOSE TO THE LOVE OF YOUR LIFE AND ARE ON A MISSION TO FIND THE PERFECT DIAMOND. Finding the right one takes time, patience, and expertise and our team is here to guide you every step of the way. Our goal is to match you with a beautiful diamond that is sure to become a cherished heirloom for years to come. 2
THE BRILLIANCE AND SPARKLE OF EACH LAKESHORE DIAMOND REMINDS US OF THE SHIMMER OF LAKE MICHIGAN ON THE SUNNIEST OF DAYS. A Lakeshore Diamond Is A diamond cut exclusively for us. Features almost double the facets as a traditionally cut diamond, resulting in double the brilliance and sparkle. Personally hand-picked by Jeff from sometimes 20-25 diamonds. 3
SOURCING PARTNER Our only sourcing partner is Paramount Gems based out of New York City. Lakeshore Diamonds are mined from all over the world in compliance with The Kimberley process, bought by Paramount Gems, hand-picked by Jeff and then cut exclusively for us. Because we only work with one vendor, we can ensure all diamonds coming to Miner’s North are conflict-free; all diamonds are ethically sourced from mines that are part of the Diamond Producers Association, with the strictest standards. The reason we only work with one source is because we can 100% trust them and the process. Paramount hand-selects the brightest rough diamonds and eliminates 99% of diamonds due to haziness or large natural inclusions. We know they buy the absolute best rough diamonds possible. The diamonds go directly from their hands to our hands to your hands. From fair wages to environmentally- conscious practices, you can trust our Lakeshore Diamond. WHY PARAMOUNT GEMS They are a family-owned and generational business (like us). The diamonds go directly from their hands to our hands to your hands. Parag, Paramount Gems Jeff, Miner’s North Nick, Paramount Gems 4
WHAT YOU CAN EXPECT FROM US • Lifetime Maintenance • Flexible Financing and Payment Options • Hand-Selected Diamonds • Diamond Upgrade Program • Insurance Paperwork • On-Site Jeweler • 30 day Return Policy • Local & Family-Owned 5
OUR DIAMOND SELECTION TO US, THE SPARKLE, BRILLIANCE, AND VALUE ARE THE MOST IMPORTANT ASPECTS OF A DIAMOND. BECAUSE OF THAT, WE WHOLEHEARTEDLY BELIEVE THAT YOU MUST SEE A DIAMOND IN PERSON TO APPRECIATE THE BEAUTY. No two diamonds are exactly the same, so even if they have the same specifications on paper, they could look completely different. Because we hand-pick each and every Lakeshore Diamond, we feel that we can offer you options you can’t find anywhere else. We promise that we will find you the prettiest diamond possible for your budget. 6
WHY THE LAKESHORE DIAMOND JUST LIKE THE AMAZING FRESH WATER OF LAKE MICHIGAN, OUR LAKESHORE DIAMONDS ARE NATURAL AND PURE AND CUT RIGHT HERE IN THE USA. Traditionally cut diamonds have only 58 facets, but each of our Lakeshore Diamonds features 108 facets and each additional facet provides an extra surface for light to reflect off of. Our diamonds are graded in-house by Jeff, a Graduate Gemologist, based on GIA standards. 7
THE LAKESHORE DIAMOND COLLECTIONS OUR LAKESHORE DIAMOND SELECTION IS DIVIDED INTO 3 COLLECTIONS: THE SIGNATURE COLLECTION, THE RESERVE COLLECTION, AND THE LEGACY COLLECTION. THE RESERVE COLLECTION THE SIGNATURE COLLECTION THE LEGACY COLLECTION This collection is our most rare This collection will have more warmth This collection has diamonds with slight diamonds, the whitest and most warmth and potentially some clarity and clarity characteristics. Most of pure diamonds. these diamonds will appear whiter characteristics that you likely won’t see with the naked eye. than their grade. We are trying to make this process simple and offer all possible options, which is why we have all three collections for you to choose from. One collection is not better than the other and all three will sparkle just the same. Each diamond is hand-picked by Jeff, so we can ensure that you are getting the best diamond for the value, no matter the collection. We firmly believe that you can’t buy a diamond based off of a report, your eyes should tell you which diamond is the right one and, because of this, we want to always have all of the options for you. 8
OUR PROMISE AT MINER’S NORTH WE CARRY DIAMONDS IN ALL DIFFERENT COLOR OR CLARITY RANGES - INCLUDING THOSE THAT ARE PERFECT ON PAPER AS WELL AS THOSE THAT ARE SLIGHTLY IMPERFECT. We encourage our customers to see the beauty of the diamonds themselves, rather than solely relying on what a report says. We guarantee that you will see the unique sparkle and brilliance in all of our Lakeshore Diamonds. Come on in and see the difference for yourself! 9
WHAT MAKES US DIFFERENT MINER’S NORTH IS PROUD TO BE A LOCAL, FAMILY-OWNED BUSINESS. Miner’s North was founded in 1975 by Beth and Wayne Guntzviller and today, the store is run by their son Jeff Guntzviller. For over 40 years, our team has used our expertise in gemology and jewelry to provide heirloom- worthy jewelry pieces to our customers for the most precious moments in their lives. We offer our customers a lifetime of service with every purchase. Every engagement ring purchase includes an appraisal, a ring box, cleanings, inspections and maintenance for life. 10
OUR RING SELECTION Our Lakeshore Diamond engagement ring collection includes a curated selection of our favorite ring styles. As well as the ability to work alongside our team to custom-design a ring. No matter your style or budget, we are confident that we have an option you will love. 11
NOW THE FUN PART SHOP AT MINERSNORTH.COM OR VISIT US TO TRY ON OUR LAKESHORE DIAMOND COLLECTION. We’re located in downtown Traverse City and have complimentary parking for customers in the back of our store. We even have wine and beer on tap while you shop! If you have any questions regarding the Lakeshore Diamond, our engagement rings, services, or offerings, give us a call at 231-946-8528 www.minersnorth.com 12
GET CONNECTED 222 East Front Street Traverse City, MI 49684 231-946-8528 www.minersnorth.com @ minersnorthjewelers facebook.com/MinersNorth
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