Table Header Hepatitis Awareness Month Webinar April 25, 2017 Ma
NASTAD NASTAD is a leading non-partisan non-profit association that represents public health officials who administer HIV and hepatitis programs in the U.S. and around the world. 2
Mission and Vision NASTAD’s mission is to end the intersecting epidemics of HIV, viral hepatitis, and related conditions by strengthening domestic and global governmental public health through advocacy, capacity building, and social justice. NASTAD's vision is a world free of HIV and viral hepatitis. 3
NASTAD’s Chair’s Challenge The 2016 “ Ready to End the HIV and Viral Hepatitis Epidemics ” Board Chair’s Challenge calls on U.S. health departments to accelerate the end of HIV and viral hepatitis in the U.S. For Hepatitis Awareness Month the Ending the Epidemics Success Stories will highlight state and local efforts to eliminate Hepatitis C. 4
Call to Action In May, NASTAD will release a Call to Action urging decision makers to make hepatitis a priority. 5
Hep B United Coalition Partners Hep B United is a national coalition that was established by the Hepatitis B Foundation and the Association of Asian Pacific Community Health Organizations to address the public health challenge of hepatitis B. HBU is dedicated to reducing the health disparities associated with hepatitis B by increasing awareness, screening, vaccination, and linkage to care for high-risk communities across the United States.
Hepatitis B Resources and Initiatives Find free hepatitis B testing, vaccination, health fairs, community forums, and awareness & advocacy events in your state. Visit www.hepbunited.org for full listing. On Facebook and Twitter look out for OLIVER™! #OLIVERTra vels
CDC Resources for Hepatitis Awareness Month & Beyond April 25, 2017 Amanda Carnes & Sherry Chen Communication, Education and Training Team Division of Viral Hepatitis
Hepatitis Awareness Month • Objectives: – Raise awareness – Encourage testing on Hepatitis Testing Day – Promote online Hepatitis Risk Assessment • Activities: – Generate news – Share resources – Engage partners with social media
Hepatitis Awareness Month http://www.cdc.gov/hepatitis/heppromoresources.htm
Buttons & Badges http://www.cdc.gov/knowmorehepatitis/Media/ButtonsBadges.htm#hra
Additional Resources • Live-read radio PSAs • Proclamations • ABCs of Viral Hepatitis feature
FREE Posters • Select and place poster orders here: http://wwwn.cdc.gov/pubs/CDCInfoOnDemand.aspx?ProgramID=48 • Takes 2-4 weeks to ship
NATIONAL CAMPAIGNS
Know Hepatitis B Campaign Goal: Increase testing for chronic Hepatitis B Campaign Phases: • Three phases since launch in 2013 • Phase IV – Summer 2017 Audience: Asian Americans Languages : Chinese, Korean, Vietnamese, English Campaign resources: – Suite of materials developed to encourage testing for hepatitis B – Materials can be modified for local communities and events Campaign Website: www.cdc.gov/KnowHepatitisB
Campaign Materials Broadcast • Video PSAs • Radio PSAs Digital & Social Media • • Banner ads Buttons and badges • Infographic Print • Risk assessment card • Posters • Fact sheets • Localizable templates • Print ads for flyers and ads Provider Clinical Tools
TV PSAs & CDC YouTube Videos Cantonese Mandarin Vietnamese Korean English http://www.cdc.gov/knowhepatitisb/materials.htm#psa
Patient Education Fact Sheets English 7 Asian Languages 3 African Languages English for Native Hawaiians & Pacific Islanders http://www.cdc.gov/knowhepatitisb/materials.htm#factsheets
Posters, Infographics, Flyers, Quizzes https://www.cdc.gov/knowhepatitisb/materials.htm
Using Know Hepatitis B Materials
Know More Hepatitis National Multi-Media Campaign • Increase awareness of hepatitis C • Encourage testing of those born 1945-1965 Campaign Phases • Three phases since launch in late 2012 • Phase IV – Summer 2017 Audiences • Consumers born from 1945 to 1965 • Primary care providers Campaign Website: www.cdc.gov/KnowMoreHepatitis
Campaign Materials Broadcast • Radio PSAs • Video PSAs Digital & Social Media • Buttons and badges • Banner ads • Twitter & YouTube • Pre-roll buys Print/Out of Home • Billboards • Print ads • Transit ads Print • Airport dioramas ads Patient Education • Posters • Fact sheets Provider Clinical Tools
TV PSAs & CDC YouTube Videos
Campaign Materials
Use of Campaign Materials • Materials are in the public domain • Encourage their use if it meets your needs • Open to suggestions for new materials
Provider Clinical Tools https://www.cdc.gov/hepatitis/resources/healthprofessionaltools.htm
Hepatitis Risk Assessment • Purpose : Easy to use, online tool designed to assess a person’s risk for hepatitis A, B and/or C • Audiences: – Baby Boomers – Asian Americans – People with past risk behaviors or events • Applicatio n: Used in privacy of person’s home or at a doctor’s office • Action: Tailored CDC recommendations to foster dialogue with provider • Located: http://www.cdc.gov/hepatitis/RiskAssessment/
Hepatitis Online Risk Assessment 28
Promoting the Risk Assessment http://www.cdc.gov/knowmorehepatitis/Media/ButtonsBadges.htm#HRA
GET INVOLVED & STAY CONNECTED
Sign up for GovDelivery
@CDCHep • Started in 2009 • >33,000 followers • Supports recommendations & campaigns
Get Tested Website https://gettested.cdc.gov/
Be #HepAware Thunderclap http://thndr.me/UtWAFY
THANK YOU For more contact: Amanda Carnes at ccarnes@cdc.gov Sherry Chen at schen1@cdc.gov
NJ HepB Coalition Wen-chi Chen, Program Coordinator Ruth Brogden, Program Manager
Hospital Base • Hospital Screening and Educational Activities • Lunch and Learn with Residents
Community Based Activities • HepB Awareness • Educational talks • Film Screening – “Another Life” • Free HepB Screening • Clinic • Community
Community events
“Another Life” Screening July 20th Millburn Cinema
Mass Communication • Ethnic print, local Chinese Newspaper and Magazine • Social Media to promote the HepB related events • Facebook page • Mobile app (Line, WeChat, WhatsApp …)
HEPATITIS AWARENESS MONTH IN PHILLY ALEX SHIRREFFS, MPH HIV/HCV PROJECT COORDINATOR JACK HILDICK-SMITH VIRAL HEPATITIS PREVENTION COORDINATOR
H.A.M. AT A LOCAL LEVEL Challenges: • No or limited funding for Hepatitis Awareness Month activities • Time and labor intensive for bigger events • Can be difficult for orgs that have other duties beyond hepatitis Opportunities: • Energize your local coalition or hepatitis partners • Engage and educate new stakeholders • Generate news coverage for local hepatitis activities • Interact with national hepatitis partners • Create local traditions that can be repeated each year
H.A.M. IN PENNSYLVANIA 2015: Summit to End Hepatitis C • Supported by CDC Foundation • 100+ participants from across the state (and beyond) • Each session covered a component of the HCV cascade • Presentations followed by discussion • Highlights: • Participants signed a Commitment to end hep C • Treatment restrictions changed to remove abstinence requirement!
CRAFT LOCAL MESSAGES Hep Message in PECO Crown Lights • Something unique to Philadelphia • Is there something that sets your city/state apart that you can use to deliver a message? • San Francisco lit up City Hall O’Liver Says… • Signs for people to fill out a message • At events, meetings, partner agencies • Share-able on social media • Could adapt for other events like advocacy visits with elected officials
CRAFT LOCAL MESSAGES Hep Message in PECO Crown Lights • Something unique to Philadelphia • Is there something that sets your city/state apart that you can use to deliver a message? • San Francisco lit up City Hall O’Liver Says… • Signs for people to fill out a message • At events, meetings, partner agencies • Share-able on social media • Could adapt for other events like advocacy visits with elected officials
CHECK LOCAL CALENDARS! Build Hepatitis into an existing community event! • HepCAP hosted booth and activities at Philadelphia Science Festival Pharmacy & Therapeutics Committee Meeting • 2016: HepCAP Members protested treatment restrictions in Harrisburg
GO VIRAL! H.A.M AND BEYOND Make Something Fun! • Created a series of videos: • Dance Mob in Love Park • HepFree Music Video • Available via YouTube: • HCV C A Difference • Hepatitis C Allies of Philadelphia (HepCAP) • Great way to use volunteers or students; engage with community partners in a creative way
TAG TEAM! HEP B & C JOIN FORCES Storm City Hall! • Request a proclamation from City Council • Make a big show of receiving it with partners (and O’Liver !) • Make it an annual tradition Think About the Link Summit (May 19)
May 2017 Events Catherine Freeland, MPH
May 4 th Lunch and Learn
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