Heart+Mind Pulse SM Wave 18 September 10, 2020 Pg. 1
Heart+Mind Pulse SM Dashboard September 10, 2020 The Coronavirus is a Mood Segments Health Impact Real Threat The state of public health is 36% poor/in crisis 53% Concerned Realists (-2) We need to put all our energy 73% 41% (-3) into protecting public health 22% Hopeful Optimists (-4) (+6) 25% Anxious Worriers Personal impact will last 36% (+2) longer than 1 year Effect of Pandemic on Communities Economic Impact 60% The state of the US economy 38% 54% Driving Us (-1) is poor/in crisis 50% Further Apart We need to balance public 40% 45% (+2) health with economic concerns 30% 26% Bringing Us 20% Economic impact will last Closer Together 48% (-2) longer than 1 year 10% 0% MARCH APRIL MAY JUNE JULY AUGUST SEPT Pg. 2
Back to record high levels of “driving us apart” Q: Overall, would you say the outbreak of the coronavirus is bringing our communities and the people in our country closer together and making us more unified, or is it driving us further apart and making us more divided? MARCH APRIL MAY JUNE JULY AUGUST SEPT 60% 54% Driving Us Further Apart 50% 40% 30% 26% Bringing Us Closer Together 20% 16% Not Making a Difference 10% 4% Not Sure 0% 19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep Pg. 3
Negative emotions rise after late summer dip Q: Please select the words below that best describe the way you feel right now in light of current events. MARCH APRIL MAY JUNE JULY AUGUST SEPT 70% 60% 53% Concerned 50% 43% Worried 40% 37% Anxious 36% Cautious 30% 28% Angry 23% Scared 20% 10% 0% 19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep Pg. 4
Corresponding decreases in Values Concern for others 8 Getting Better Self-esteem +4 2 -2 Pride +7 -3 Accomplishment -3 -3 Dependability +5 -4 Satisfaction -3 -5 Sense of Belonging -4 Tolerance -5 -4 -6 Success Getting Worse -3 -7 Productivity Well-Being -9 Fulfillment -9 -3 Inclusiveness -9 Happiness -12 Enjoyment -16 Security -23 -5 Peace of Mind -24 -3 Freedom -25 -7 Social Order -29 Pg. 5
State of Health and Economy seen as steady Q: How would you describe the state of public health in the US? Q: How would you describe the state of the economy in the US? State of Public Health State of US Economy 33% 33% Excellent/ 36% 36% 28% 24% Good 28% 21% 21% 19% 25% 25% 23% 23% 16% 15% 21% 21% Poor/ In Crisis 38% 39% 41% 36% 36% 46% 42% 49% 43% 51% 46% 46% 47% 47% 48% 55% 56% 56% 21-May28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep 21-May28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep Pg. 6
The economy now tops the list of issues facing the country Q: There are many important issues facing the country today. Thinking about all of these issues, which THREE are the MOST IMPORTANT for us to address? 20-Aug 3-Sep Economy 38% Healthcare 37% Jobs/unemployment 26% Race relations 23% Crime 20% Government corruption 18% Education 15% High cost of living 15% Environmental issues/climate change 14% National security 13% Immigration 13% Income inequality 10% Guns 10% Federal debt/deficit 10% Criminal justice reform 9% Gender equality 7% Abortion 6% Judicial system/courts 6% Foreign relations 5% Corporate corruption 5% Pg. 7
Economic and Health focus continue to vary week to week Q: Please indicate which one you agree with more? APRIL MAY JUNE JULY AUGUST SEPT 60% 50% 45% Balance with economy 41% All energy 40% into public health 30% 20% 14% Neither 10% 0% 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep Pg. 8
Half see long-term economic impact Q: How long do you think the lingering impact of coronavirus would be to the overall economy? MARCH APRIL MAY JUNE JULY AUGUST SEPT 80% 70% 60% 50% 48% More than 1 Year 40% 30% 31% 6 Months or Less 20% 10% 0% 19-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep Pg. 9
Economic impact of COVID a common occurrence Q450. The economy during the coronavirus outbreak has been challenging for many people. Which, if any, of the following have you done in the last three months? Please select all that apply. % Done in the Last 3 Months 6-Aug 20-Aug 3-Sep 52% 49% 48% 47% 45% 44% 35% 34% 32% 31% 29% 27% 18% 16% 16% Delayed/Reduced Spending Received Aid Negatively Affected Savings Canceled Work Impact Services/Subscriptions Reduced household purchases Received govt aid NOT Taken money out of savings Canceled subscriptions or other Increased work hours/taken extra job unemployment recurring monthly expenses Made an effort to spend less on food Stopped putting money into savings Closed a small business and drink Borrowed money from friends/family Canceled childcare services Delayed major purchase (house/car) Sold items you owned for extra money Used a food bank or other charity services Collected unemployment Pg. 10
More optimism about moving forward, not backwards Q: How likely do you think it is that your state will see a spike in coronavirus cases that leads to a second shelter-in-place or stay-at-home order? Q: The vast majority of the country should stay shut down until there is a vaccine or effective treatment for coronavirus. JULY AUGUST SEPT 60% 50% 46% Country Should Stay Shut Down Until We Have a Vaccine 40% Completely/Somewhat Agree 34% Second Stay Home Order in My State 30% Extremely/Very Likely 20% 10% 0% 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep Pg. 11
Steady increase in confidence in government messages Q: Are the messages you are hearing from the US Government about the coronavirus causing you to be more...? SEPT MARCH APRIL MAY JUNE JULY AUGUST 70% 60% 54% Confused 50% 40% 34% Confident 30% 20% 12% Have Not 10% Heard Messages from Government 0% 19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep Pg. 12
Biden ahead in nationwide ballot test Who Do You Plan to Vote For? 60% 50% 47% Joe Biden 43% Donald Trump 40% 30% 20% 10% 4% Undecided 0% 23-Jul 6-Aug 20-Aug 3-Sep 17-Sep BASE: Might/Will Vote Pg. 13 Q1073: Who, if anyone, do you plan to vote for in the November 2020 US Presidential election?
However, more Americans think Trump will win Who Do You Think Will Win the Race? 50% 45% 43% Donald Trump 42% Joe Biden 40% 35% 30% 25% 20% 15% 12% Not Sure 10% 5% 3% Someone else 0% 23-Jul 6-Aug 20-Aug 3-Sep BASE: All Respondents (n=1,008) Pg. 14 Q580: Regardless of who you'd like to win, who do you think will win the race for the Presidency in November 2020?
The economy tops the list of issues impacting the vote No impact Just a little impact Some impact A great deal of impact One of the most important factors The US economy 8% 6% 18% 36% 32% Government response to the coronavirus 10% 8% 18% 33% 32% The reputation of the United States around the world 11% 9% 20% 35% 25% Racial tensions in the United States 14% 9% 21% 33% 24% Frequency of violent protests and riots 14% 9% 23% 30% 23% Civil unrest in US cities 12% 8% 21% 35% 22% Public school response to the coronavirus 16% 10% 26% 31% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% BASE: Might/Will Vote (n=884) Pg. 15 Q1077: How much impact does each of the following issues have on your vote for President?
Adding to law enforcement more popular than reducing current force Q: Below is a list of policies, programs and actions. For each one, please indicate if you support or oppose it. OPPOSE SUPPORT Neither Adding trained social workers and mental health experts to local law 17% 9% 8% 30% 31% 61% 22% enforcement agencies Increasing law enforcement action against rioters 24% 12% 12% 21% 32% 53% 23% Protesting for racial equality 33% 19% 14% 20% 24% 44% 23% Reducing number of armed police officers in local law enforcement agencies 43% 27% 17% 18% 17% 36% 21% and increasing number of trained social workers and mental health experts Defunding the police 38% 17% 15% 12% 27% 18% 55% Pg. 16
Appendix Pg. 17
Segmentation Membership - tracking Hopeful Optimists Concerned Realists Anxious Worriers 55%55% 55% 54% 53% 51%51%51%51%52% 51%52% 49% 48%47% 32%32% 30% 28%28% 27% 26% 26% 26%25% 25% 24% 23%24%23%23%23% 24%24% 23% 22% 22% 22% 20%20%21%21% 21% 19% 19% 4/9 4/164/234/30 5/7 5/145/215/286/116/25 7/9 7/23 8/6 8/20 9/3 4/9 4/164/234/30 5/7 5/145/215/286/116/25 7/9 7/23 8/6 8/20 9/3 4/9 4/164/234/30 5/7 5/145/215/286/116/25 7/9 7/23 8/6 8/20 9/3 Pg. 18
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