HALLYU AND KFL LEARNERS ATTITUDES Kyoun Kyoungrok rok Ko o IN - - PowerPoint PPT Presentation

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HALLYU AND KFL LEARNERS ATTITUDES Kyoun Kyoungrok rok Ko o IN - - PowerPoint PPT Presentation

HALLYU AND KFL LEARNERS ATTITUDES Kyoun Kyoungrok rok Ko o IN CANADIAN POST- University of Toronto Youngmi Youngmi Cho ho Catholic University of Korea SECONDARY SETTING CONTENTS Background of the Study Literature Review Research


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HALLYU AND KFL LEARNER’S ATTITUDES IN CANADIAN POST- SECONDARY SETTING

Kyoun Kyoungrok rok Ko

  • University of Toronto

Youngmi Youngmi Cho ho

Catholic University of Korea

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CONTENTS

Background of the Study Literature Review Research Methods Results and Discussion Implications for KFL Classes

3

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SLIDE 3

한류 (HALLYU)

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SLIDE 4

BACKGROUND

  • 1. KFL Learners’ increased interest in Hallyu contents
  • 2. Increase in potential learners of Korean thanks to Ha
  • 3. Needs to integrate Hallyu contents to Korean class
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LITERATURE ON HALLYU

Proliferation of Proliferation of Hallyu Hallyu and It’s Impa and It’s Impact on Korean Language Education ct on Korean Language Education

장소원-안경화(2006), 최주열(2006), 강승혜(2008), 김경숙-라혜민(2011)

Hallyu Hallyu as Korean Language Learning Motivation s Korean Language Learning Motivation

일본(남상영, 2009; 박성연, 2005), 중국(박소진, 2013; 이병환, 2005), 싱가포르(Chan & Chi, 2010), 대만(곽추문, 2008), 터키(괵셀 퇴르쾨쥬, 2007), 남미(민원정, 2011), 북미(이아롱, 2014)

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SLIDE 6

6

한류 영향지역 분포도 (KOTRA, 2011)

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THEORIES ABOUT L2 LEARNING MOTIVATION

  • Gardner‘s L2 Motivational Theary (Gardner & Lambert, 1959,

1972) Integrative vs. Instrumental Motivation

  • Achievement Motivation Theory (Atkinson,1964; Atkinson &

Raynor, 1974)

  • Self-determination Theory (Deci and Ryan 1985)

Intrinsic vs. Extrinsic Motivation

Which motivation(s) does ‘popular culture’ belong to? Which motivation(s) does ‘popular culture’ belong to?

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RESEARCH QUESTIONS

  • 1. How much Korean pop culture as learning motivation have

association with commitment to learning Korean among college students in Canada?

  • 2. Do KFL Learners in Canada have different attitudes toward

Hallyu according to their cultural or linguistic backgrounds?

  • 3. Is there any relationship between KFL learners’ attitudes

toward Hallyu and their commitment to learning Korean?

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SLIDE 9

RESEARCH METHODS

  • An online survey
  • Invited 300 former or current learners of Korean in a large Canadi

an University

  • 89 participated in the survey (30% Response Rate)
  • All non-heritage learners
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INSTRUMENT

39-item Web-based Questionnaire 39-item Web-based Questionnaire Part I (5) : Background Information Part II (4) : Korean Language Learning Experience Part III (30) : Attitudes toward Korean Popular Culture K-Pop (10), K-Drama (10), K-Film (10)

  • ex. (+) I want my Korean teachers to use K-pop more frequently in the class.

( - ) I feel marginalized when my Korean teacher and classmates talk about K-pop in the class.

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SLIDE 11

INSTRUMENT (CONT.)

Content Validity: Content Validity:

Established by two current KFL/KSL teachers

Reliability : Reliability :

Pilot-tested with 9 KSL learners in a university in Korea

  • Part I & II : No need to measure (Salant & Dillman, 1994)
  • Part III : Cronbach’s Alpha (internal consistency reliability

) K-Pop items = .78 K-Drama items = .92 K-Film Items = .72

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DATA COLLECTION & ANALYSIS

  • 1 invitation & 1 reminder messages
  • 8 working days (Archer, 2003)
  • Control for non-response error:

Comparison of Early-late Respondents: t-test ( p>.05)

  • Data Analysis: Descriptive & Inferential Statistics
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SLIDE 13

RESULTS & DISCUSSION

Hallyu Hallyu Indexes (Min: 1.0, ndexes (Min: 1.0, Max 6.0) Max 6.0)

  • K-Pop Index:

K-Pop Index: Mean score of 10 statements on attitudes toward K-Pop

  • K-Drama Index:

K-Drama Index: Mean score of 10 statements on attitudes toward K- Drama

  • K-Film Index:

K-Film Index: Mean score of 10 statements on attitudes toward K-Film

  • Comprehensive Hallyu

Comprehensive Hallyu Index: ndex: Mean score of 30 statements on attitudes toward Korean popular culture

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HALLYU INDEXES

N Minimum Maximum Mean Std. Deviation Comprehensive Index 89 2.13 5.43 3.8165 .80403 KPOP Index 89 1.30 5.80 4.0708 1.15416 KDRAMA Index 89 1.30 6.00 3.5596 1.22379 KFILM Index 89 1.40 5.60 3.8191 .93649 Valid N (listwise) 89

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CORRELATIONS BETWEEN INDEXES

w/ K-POP w/ DRAMA w/ FILM Comprehensive Index Pearson Correlation .740** .886** .506**

  • Sig. (2-tailed)

.000 .000 .000 KPOP Index Pearson Correlation 1 .560**

  • .057
  • Sig. (2-tailed)

.000 .594 DRAMA Index Pearson Correlation 1 .285**

  • Sig. (2-tailed)

.007

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BIRTH PLACES / NATIVE LANGUAGES

Canada 42 China 22 Hong Kong 5 USA 4 Other 18

BIRTH PLACES BIRTH PLACES

Philippines 3 India 2, Pakistan 2, Malaysia 2, Russia 2, UK 2 Taiwan 1, Japan 1, Mexico 1, Chile 1, Iran 1 English 37 Chinese 36 Other 16

NATIVE NATIVE LANGUAGE LANGUAGES

Filipino 2, Russian 2, Urdu 2, Spanish 2 Vietnamese 2, Polish 1, Japanese 1, Marathi 1, Tibetan 1, Somali 1, Farsi 1

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ASIAN VS. NON-ASIAN LANGUAGES

4 4.3 3.9 3.9 3.6 3.8 3.3 3.8 1 2 3 4 5 6 Comprehensive K-Pop Drama Film

Hallyu Hallyu Index ndex

Asian (43) Non-Asian (46)

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RESIDENCY IN CANADA

  • 1~28 (Mean: 14.8) Yrs.
  • Correlation w/ Hallyu Indexes

w/ Residency in Canada Comprehensiv e Pearson Correlation

  • .215*
  • Sig. (2-tailed)

.044 K-POP Pearson Correlation

  • .250*
  • Sig. (2-tailed)

.019 DRAMA Pearson Correlation

  • .284**
  • Sig. (2-tailed)

.007 FILM Pearson Correlation .128

  • Sig. (2-tailed)

.234

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SLIDE 19

LENGTH OF KOREAN STUDY

  • 1~70 (Mean: 17.7) Months
  • Correlation w/ Hallyu Indexes

w/ Length of Study Comprehensive Pearson Correlation

  • .165
  • Sig. (2-tailed)

.121 K-POP Pearson Correlation

  • .342**
  • Sig. (2-tailed)

.001

DRAMA Pearson Correlation

  • .207
  • Sig. (2-tailed)

.052

FILM Pearson Correlation

.266*

  • Sig. (2-tailed)

.012

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HIGHEST LEVEL OF KOREAN COURSE

1st Yr 31 2nd Yr 31 3rd Yr 18 4th Yr 9

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COURSE LEVEL & HALLYU

2 2.5 3 3.5 4 4.5 1st Yr 2nd Yr 3rd Yr 4th Yr

Hallyu Hallyu Index ndex Highest Level Highest Level COMPR. FILM K-POP DRAMA

rs = .112 rs = -.147 rs = -.149 rs = -.227*, p<.05

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AWARENESS OF TOPIK

5 10 15 20 25 30 35

미인지 인지단계 계획단계 응시준비 응시완료

Number of Number of Leaners Leaners

4th Yr

19 32 28 6 4

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AWARENESS OF TOPIK & HALLYU

1 1.5 2 2.5 3 3.5 4 4.5 5 5.5

미인지 인지단계 계획단계 응시준비 응시완료

Hallyu Hallyu Index ndex COMPR. FILM K-POP DRAMA

rs = .380** P<.001 rs = -.044 rs = -.126 rs = -.206

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LEARNING MOTIVATION

Language, 48% Pop Culture, 35% Requirement, 7% Career, 8% Family, 2%

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MOTIVATION & LENGTH OF KOREAN LEARNING

17.6 16.2 30.3 11.3 16 5 10 15 20 25 30 35

Language (43) Pop Culture (31) Career (7) Requirement (6) Family (2)

Months Learning Motivation

Length of Korean Learning

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MOTIVATION & TOPIK

LEARNING MOTIVATION Total Language Pop Culture Requireme nt Career Family TOPIK 미인지 8 8 1 2 19 인지단계 14 12 4 2 32 계획단계 17 10 1 28 응시준비 3 1 2 6 응시완료 1 3 4 Total 43 31 6 7 2 89

V =.358, Chi-Square Value = 45.72 (P< .001)

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SLIDE 27

LEARNING MOTIVATION & HALLYU

3.75 4.16 3.23 3.38 3.2 3.88 4.82 3.8 2.61 2.5 3.4 4.05 2.78 2.89 4.05 3.96 3.6 3.12 4.64 3.05 2 2.5 3 3.5 4 4.5 5

Language Language Pop Culture Pop Culture Requirement equirement Career Career Family Family Hallyu Hallyu Index ndex COMPR. K-POP DRAMA FILM

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SLIDE 28

CONCLUSION

  • 1. Korean pop culture (intrinsic motivation) had

little association with commitment to learning Korean language compared to ‘career

  • pportunity’ (extrinsic motivation).
  • 2. KFL learners in Canada had different attitudes

toward Hallyu according to their linguistic or cultural background.

  • 3. There was some significant relationship

between KFL learners’ commitment to learning Korean and attitudes toward Hallyu.

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IMPLICATIONS FOR KOREAN EDUCATION

  • 1. Why are learners of Korean whose main learning motivation is

popular culture, K-pop in particular, less committed to learning Korean and drop out at lower levels? What can we do to retain those learners in higher levels?

  • 2. What can we do to keep serious learners of Korean (who are not

interested in pop culture) motivated in lower levels where pop culture lovers are dominant? What kinds of pedagogies are convincing to those students?

  • 3. What kinds of activities are appropriate for classes with multi-

lingual and multicultural learners?

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참고문헌(일부)

3

곽추문(2008), 대만에서의 한국어교육 현황과 문제점 - 한류와의 관계를 중심으로-, 이중언어학 37, 이중언어학회, 1-23. 괵셀 튀르쾨쥬(2007), 터키에서의 한류와 한국어 교육 현황, 한국언어문화학 4(1), 국제한국언어문화학회, 19-33. 권재현ㆍ권기환(2012), 외국인에 대한 한국어 교육은 한류 관광 동기에 영향을 미치는가?, 한국항공경영학회지, 10(4), 207-225. 김경미(2006), 한류로 인한 문화적 친근감이 한국어 학습 효과에 미친 영향 연구 TV 드라마를 이용한 일본인 학습자를 중심 으로-, 서강대학교 석사학위 논문. 이병환(2005), 중국 대학생의 “한류” 인식 실태와 그 의미, 중등교육연구 53(3), 경북대학교 사범대학부속 중등교육연구소, 141-163. 이희경(2006), 학습자 요구 분석을 통한 일본 대학생의 한국어 학습과 한류, 한국언어문화학 3(1), 국제한국언어문화학회. 25-151. 장미라ㆍ김지형(2012), 문화 기반 초급 온라인 한국어교육 콘텐츠의 교수요목 설계 및 단원 구성 방안 연구, 국어학 116, 한 국어문학 회, 103-130. 정혜경ㆍ윤석임ㆍ강미옥(2007), 『한류의 수용과 한국어 교육 - 일본ㆍ중국 편』, 박이정. 조병철ㆍ심희철(2013), K-POP 한류의 성공요인분석과 한류 지속화 방안연구, 한국콘텐츠학회논문지 13(5), 한국콘텐츠학 회, 90-102. 조영미(2012), 한국어 몰입교육 프로그램 연구- 미 국무성 주관 National Security Language Initiative for Youth 참가 청소년 이해를 중심으로, 이중언어학 49, 이중언어학회, 347-379. Chan & Chi(2010). A Study of the Learning Goals of University Students of Korean as a Foreign Language, Electronic Journal of Foreign Language Teaching, Vol. 7, pp. 125-140. Elasmar, M.(2003). The Impact of International Television: A Paradigm Shift. Lawrence Erlbaum Associates, Inc.

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감사합니다

Kyoungrok Kyoungrok Ko( Ko(kyoungrok.ko@utoronto.ca kyoungrok.ko@utoronto.ca) University of Toronto Youngmi Youngmi Cho( Cho(youngmic@hotmail.com youngmic@hotmail.com) Catholic University of Korea