Haldin Company Presentation Haldin, Introduction Haldin is an - PowerPoint PPT Presentation

Haldin Company Presentation

Haldin, Introduction Haldin is an Indonesian based manufacturing company which focuses in the production of natural ingredients, mainly botanical extracts such as coffee, tea, and ginger.

Our Products Tea & Vanilla & Cocoa Natural Specialty Essential Oil Coffee Extracts Extracts Sweeteners Ingredients • Black Tea • Honey Powder Extract • Cajeput Oil • Liquid Spray Dried • Palm Sugar • Guarana Extract • Anise Oil • Black Tea • Brown • Eurycoma • Oleoresin • Citronella Oil Concentrate Sugar • Roselle • Sandalwood • Black Tea Liquid Extract • Ginger Essence • Red Ginger • Green Tea • Tamarind Spray Dried • Coffee Glycolic Extract Essence • Sirih • Coffee • Manjakani Concentrate A total of more than 100 products

Our Customers Food & Beverage Health Food Flavor Cosmetics • Instant Sachet • Supplements • Food • Face Flavoring Drink • Capsule • Body & Skin • Beverage • Ready to Drink • Hair • Tablets Flavoring • Dairy products • Feminine • Healthy Candy • Cigarette • Confectionary Hygiene • Syrup Flavoring & Snacks • Baby Care • Syrup / • Topical Care Concentrate

Certified Quality • ISO 22000 food safety • ISO 9001 and 14001 certified, • Halal & Kosher Certified • Organics Certified • SAP system

Beverage Trend • Freshness & Natural will be the next trend, especially when there is additional health benefit in it (Suara Pembaruan, 2008) • Market for Soda Drinks will soon be taken over by Tea based drinks – people are more aware of health and would prefer healthy drinks instead (URC, 2008) • Drinks with supplement are the next trend setter – needed to fulfill daily needs for nutrition (KoranTempo, 2008) • Healthy & Safe Food & Beverage products will be an important issue – market for organic products will increase (Melilea Research Institute, 2008)

Haldin’s Beverage Prototype Concept Efficient nutrition (fast but healthy) Functional Concept � Pleasant, Convenient, & Healthy health convenience We try to take the best out of each concept to make our Prototype pleasure Guilt free indulgence (low & light without compromising on Convenience plus taste & texture (convenience plus with restaurant quality & entertainment value)

Prototype Applications made by our Internal PAL • Ready to Drink & Instant Drink; Single, with Flavors, Functional; Tea & Coffee, Plant Extracts Base, Tonic. • Dairy: Milk, Yogurt, & Ice Cream • Confectionary; Candy & Wafer Filling • Bakery; Filling & Toppings

Prototype 1 – STMJ + Ginseng Concept • Currently the second most requested application prototype for functional beverage after Energy Drink • Haldin’s Ingredients; Ginger Ground Powder, Red Ginger Powder Extract, Palm Sugar Powder, Honey Liquid, & Ginseng Powder Extract. • Prototype inspired from ESTE-EMJE Ginseng Sido Muncul • Possible health branding; Menyegarkan; menjaga stamina dan kesehatan

Haldin’s Extraction Process Haldin’s Value Adding Process Raw Material • Sustainable Raw Material Supply, Extracting Quality, & Costing Filtration • Flexible; Low to High Production Output Evaporation • ISO 22000, 14001, & 9001 Pasteurizing Homogenizing • Maintained Quality • Standardized Spray Drying Active Compound Spray Dried Extract

Justified Quality Control • Series of tests that qualify product to be sent out: – Chemical Pesticide & Heavy Metal – Organoleptik Sensory test based on appearance, odor, taste, etc – Physical Consists of solubility, specific gravity (SG), pH, Refractive Index, & Moisture Content test. – Microbiology Consists of Total Place Count (TPC), Yeast & Mold, Bacteria Pathogen Test.

Prototype 2 – Roselle Honey Concept • Was recently introduced to beverage industries as part to promote our new launched Roselle Extract • Haldin’s Ingredients; Roselle Powder Extract, Honey Liquid, & Tea Essence • Prototype Inspired from Roselle Honey Juice from Madunia Sri Berkat, Malaysia • Possible health branding; Antihypertensive Drink , Beauty Drink

Roselle • Latin Name � Hibiscus sabdariffa • Common Name � Roselle, Hibiscus (West), Rosela (Indo), LuoShenHua (Chin), Asam Paya (Malay), Krajeab (Thai), Sorrel (Latin America), • Part Used � calyces – part of flower petals (kelopak) • Known for � Antihypertensive & Antioxidant (health claim), & Natural Red Coloring for Food & Beverages

Roselle Product Applications Carbonated Soft Drinks Ready to Drink Beverages Concentrate

Production Flowchart - Introduction Dried Tea Purified Water Leaves Slurry Preparation 1 Body Solid Filtration & Flavor Extraction Spray Drying compound Evaporation 2 3 5 Aroma Tea Tea Essence Tea Concentrate Spray Dried 4 Tea Extract

Prototype 3 – Green Tea Slimming Concept • Made to meet customer’s request towards a slimming product concept with green tea as its base ingredient • Haldin’s Ingredients; Green Tea Powder Extract, Aloe Vera Powder Extract, Garcinea Powder Extract, & Bastard Cedar Powder Extract • Prototype inspired from Firefly Water Green Tea Mint from Firefly Tonics, 2008 Beverage Innovation Award Winner in the Functional Drink Category • Possible Health Branding; Beauty Drink , Detox Drink , Slimming Drink

Prototype 4 – Coffee Ginseng • Most requested functional beverage that uses Coffee as its base • Haldin’s Ingredients; Coffee Robusta Concentrate, Ginseng Powder Extract, & Coffee Essence • Prototype inspired from CNI Ginseng Coffee • Possible Health Branding: Menambah Tenaga dan Vitalitas

Coffee Extract Characteristics – an illustration FRESH BREWED COFFEE 56% Type Flavor & Wood Fiber Soluble celluose Fragrance Cellulose Roasted Coffee Beans 30% 56% 14% (Fresh Brewed) Instant Coffee 18 - 20% 0% 80 - 82% (Brewed) Coffee Extract 55 - 60% 0% 40 - 45% 14% 30% hydrolized flavor & cellulose fragrance • Brewing roasted coffee bean or powder will result the taste & aroma to come out strongly, but due to the extreme hot extraction, some of the fiber would become soluble cellulose which adds the bitter harsh taste to the coffee

Coffee Extract Characteristics – an illustration INSTANT COFFEE LIQUID COFFEE 2% 1% Type Flavor & Wood Fiber Soluble celluose celluose Fragrance Cellulose Roasted Coffee Beans 30% 56% 14% (Fresh Brewed) Instant Coffee 16 - 18% 2% 80 - 82% (Brewed) Coffee Extract 55 - 60% 1% 39 - 44% 80% 39% 60% 18% hydrolized hydrolized flavor & flavor & cellulose cellulose fragrance fragrance • Common Instant coffee is made by over-extracting roasted coffee beans • In the process, many of the aromatic character will be lost • Simply adding water to instant coffee will only create a taste that is harsh and bitter. • Haldin’s Coffee Extract with SCC process captures only the desirable portion, without any aroma & taste characteristics lost during the process

How We may Support You • Standardized Functional Extracts for Functional Claim • Quality Coffee & Tea Extracts for Base Ingredients • Consistent Quality & Supply • Application & Technical Support; Sensory & Costing

Our Ingredients, Your Products, Shared Success… A Total Natural Result