Attachment #1 to Report No. LPS52-11 Greater Toronto Marketing Alliance (GTMA) Greater Toronto Marketing Alliance (GTMA) FDI International Marketing Initiatives and Supporting Complementary Programs 2010 Summary Report 2010 Summary Report Attracting International Business Investment to the GTA 1
Client Activity 2010 2009 2009 2010 2010 Leads 175 231 Hot Leads 21 33 Prospects 23 New Investments 5 10 Leads are investment related inquiries generated from trade shows and conferences, business trips, pre-qualified lead generation programs or by direct contact through the web or as a referral. Hot Leads are inquiries that have been followed up and a preliminary visit to the GTA and meeting with the GTMA has taken place. Prospects are qualified investors that have visited the GTA and have received a substantial amount of direct servicing including meetings with representatives from the GTMA and its partners with the potential investor’s key location decision-makers. 2
Direct Involvement with Halton Region • Collaborate on investment leads – GTMA managed a number of investor requests for information; Halton Region submitted an information package including potential sites to 18 Region submitted an information package, including potential sites, to 18 opportunities – Shared all 231 leads generated in 2010; worked together on several • Engaging Halton’s Post-Secondary Institutions – Sheridan is a member of the GTMA’s Presidents’ Council – Sheridan has been featured in the GTA’s FDI publication, Vantage GTA – GTMA introduced Sheridan to several digital media companies • Halton participated in the GTMA’s Exploratory Mission to Brazil – Halton had a delegate on the mission g • Promoting Halton’s strength in Advanced Manufacturing – VANTAGE Advanced Manufacturing Issue (2010) – Regional Spotlight: Halton • Ongoing communication with Halton’s EDOs – Halton EDOs take part in two GTMA-lead committees: • Advanced Manufacturing Initiative (AMI) Committee • ICT Committee 3
2010 Requests for Information FDI Activity 2010 The GTMA has also assisted with 9 RFIs from MEDT in 2010 1. Wind Blade Manufacturer – April 2010 • No update; will follow-up 2. Tire recycling – April 2010 • No update; will follow-up 3. Solar Panel Manufacturing – 100,000 sq ft - MEDT - July 2010 • Currently evaluating the properties they shortlisted in Vaughan and Brampton 4. Solar Panel Modules – 90,000 sq ft - MEDT - July 2010 • The developer representing this manufacturer has focused on those buildings that either have clean rooms, or rooms within the buildings that were previously used in clean applications, and can be converted at minimum cost. 5. Inverters and PV chargers – 10,000 sq ft - MEDT - July 2010 • Indicated they will make a return visit 6. Warehousing – 250,000 sq ft - MEDT - July 2010 g , q y • Deciding whether to acquire the existing provider they currently use for fulfillment in Ontario or bring warehousing function in-house 7. Contact Centre – 30,000 sq ft - MEDT - July 2010 • Client’s preference was to be located in downtown Toronto 8. German photovoltaic module manufacturer – 60,000 sq ft – MEDT - August 2010 • After reviewing the submitted Ontario sites, the Client said that they were looking at sites outside of the GTA; also said that they now have interest in having a sales office in the GTA 9. Project Goodyear - Tire Recycling – MEDT - August 2010 • Working with a consulting firm to resolve to zoning issue with their original site 4
List of 2010 Business Missions – Q1 FDI Activity 2010 Marketing/Sales Initiatives San Francisco and Los Angeles Mission g Date: March 7 -13 Location: San Francisco and Los Angeles, CA g Sector: ICT – Digital media (gaming, animation, and VFX) Partners: OTC: DFAIT, MEDT, NEDC, LEDC, CTT, OCRI, and GTMA Funding: Funding: 50% ICCI (Federal) 50% OTC partners 50% ICCI (Federal), 50% OTC partners Objectives: Generate investment leads Deliverables : 20 leads Attracting International Business Investment to the GTA 5
List of 2010 Business Missions – Q2 FDI Activity 2010 Marketing/Sales Initiatives MRO Americas Conference Date: Date: April 20 - 22 April 20 - 22 Location: Phoenix, AZ Sectors: Aerospace Partners: Halton, Mississauga, Brampton, Caledon, Durham and Toronto Funding: 50% ICCI (Federal), 50% GTMA Objectives: Generate investment leads Deliverables: 12 leads Windpower 2010 Date: D t M May 22 - 25 22 25 Location: Dallas, TX Sectors: EN2 – Wind energy Partners: OTC: NEDC, LEDC, CTT, and GTMA Funding: 50% ICCI (Federal), 50% OTC partners Objectives: Generate investment leads Deliverables: 17 leads 6
List of 2010 Business Missions – Q2 FDI Activity 2010 Marketing/Sales Initiatives Intersolar Europe 2010 Date: June 9 -11 Location: Munich, Germany Sector: EN2 – Solar Energy Partners: OTC: DFAIT, MEDT, NEDC, LEDC, CTT, OCRI, Chatham-Kent, Windsor-Essex, and GTMA Funding: 50% ICCI (Federal), 50% OTC partners Objectives: Generate investment leads Deliverables: 51 leads Attracting International Business Investment to the GTA 7
List of 2010 Business Missions – Q3 FDI Activity 2010 Marketing/Sales Initiatives Europe GDC Date: August 16 - 18 Location: Cologne, Germany Sectors: ICT - Digital Media Partners: OTC: DFAIT, MEDT, NEDC, LEDC, CTT, OCRI, and GTMA Funding: 50% ICCI (Federal), 50% OTC partners Objectives: Generate investment leads Deliverables : 20 leads Attracting International Business Investment to the GTA 8
List of 2010 Business Missions – Q4 FDI Activity 2010 Marketing/Sales Initiatives Sibos 2010 Sibos 2010 Date: October 25 - 29 Location: Amsterdam, The Netherlands Sector: Sector: Financial Services / ICT Financial Services / ICT Partners: DFAIT, MEDT, Ontario IMC (London, UK), TFSA Richmond Hill, Markham, Brampton, and GTMA F Funding: di 50% ICCI (Federal), 50% other partners 0% ICCI (F d l) 0% h Objectives: Generate investment leads Deliverables: 19 leads Attracting International Business Investment to the GTA 9
List of 2010 Business Missions – Q4 FDI Activity 2010 Marketing/Sales Initiatives GTA EDO Mission – Exploratory Mission in Brazil Date: November 6 - 12 Location: Location: Sao Paolo and Rio De Janeiro Sao Paolo and Rio De Janeiro Sectors: Digital Media, Cleantech, Life Sciences, and Infrastructure Partners: DFAIT, Brampton, Halton, Mississauga, Peel, Toronto, York, and GTMA GTMA Funding: 50% ICCI (Federal), 50% GTMA Objectives: See slide, “GTA EDO Mission to South America - Overview” Deliverables : 9 leads Attracting International Business Investment to the GTA 10
GTA EDO Mission to South America - Overview 2010 Mission Review • GTA/GTMA inaugural mission to Brazil took place from November 7th- 12th to explore investment opportunities • Delegation’s objectives: • E t bli h th Establish the foundation for relationship building; f d ti f l ti hi b ildi • Gather intelligence on the potential for FDI; • Experience Brazilian culture; • Develop a value proposition that will appeal to Brazilian companies 11
GTA EDO Mission to South America - Summary of Findings Built relationships with the following key partners: • Canadian Consulate in Brazil • Industry associations: APEX, FIESP, SEPRORJ & FIRJAN • The Brazilian Development Bank (BNDES) will also be a key partner • It can assist Brazilian companies with their outward investment plans It can assist Bra ilian companies ith their o t ard in estment plans Lessons Learned: GTA Value Proposition should emphasize the following: • Our stable economy • Access to relatively low cost financing • Access to relatively low cost financing • Low business setup costs • Facilitative immigration policy • Access to NAFTA (a large market within a day’s drive or an hour’s flight) Access to NAFTA (a large market within a day s drive or an hour s flight) • Purchasing power ($30,000/capita compared to $10,000/capita) 12
Data & Information Industry Alliance Collateral Information & Ontario Technology Corridor - Brochure on Digital Media Communication (OTC) Educational Programs in the GTA Technologies (ICT) - Updated Value Proposition for OTC and GTA Cleantech Ontario Clean Technology - Solar and wind value propositions Alliance (OCTA) for OTC and GTA Agri-Food Ontario Food Cluster (OFC) - Food and beverage value proposition for OFC Automotive Ontario Automotive - Value proposition for OACA p p Communities Alliance (OACA) Financial services GTMA - Value proposition for GTA 13
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