Grand Rapids, MI Key Findings 2019
“Cities have the capability of providing som ething for everybody, only because, and only when, they are created by everybody.” Jane Jacobs, The Death and Life of Great Am erican Cities 2
About NRC About NRC Over 20 years conducting survey research for local government Wrote the books on citizen surveying Industry pioneers Long-term partnerships with ICMA and NLC Charter members of AAPOR Transparency Initiative 3
About The National Community Survey About The National Community Survey Community Livability : Residents Community Characteristics Governance Communities Communities Community- Private Participation are partnerships based sector organizations among... Government 4
Facets of Community Livability Facets of Community Livability Recreation and Mobility Economy Safety Wellness Quality of Community Overall Education Community Built Natural and Engagement Environment Environment Enrichment 5
Survey Administration Survey Administration Hallmarks of a “Scientific” Survey Hallmarks of a “Scientific” Survey Random Random From a Source From a Source Selection of Selection of with High with High Households Households “Coverage” “Coverage” Best Practices to Best Practices to “Weight” the “Weight” the Increase Increase Survey Data Survey Data Response Rate Response Rate 6 6
The NCS & Grand Rapids The NCS & Grand Rapids • First iteration of the NCS First iteration of the NCS • Scientific Scientific sample of 2 sample of 2,200 ,200 households households • 399 399 returned surveys; returned surveys; 19% 19% response rate response rate • ±5% margin of error 5% margin of error 7
Weighting the Data Weighting the Data Sex Respondent Age 58% 53% 52% 48% 47% 42% 58% 41% 40% 32% 31% 29% 27% 23% 19% Female Male Race 82% 73% 70% 18-34 years of age 35-54 years of age 55+ years of age 30% 27% 18% Ward White Not white Ethnicity 40% 94% 36% 36% 89% 88% 32% 32% 32% 32% 30% 29% Ward 1 Ward 2 Ward 3 12% 11% 6% Population Norm Unweighted Data Weighted Data 8 Not Hispanic Hispanic
NRC National Benchmark Comparisons NRC National Benchmark Comparisons 9
2019 National Benchmark Comparisons 2019 National Benchmark Comparisons 11 11 109 109 received 8 higher higher received similar similar ratings received ratings lower lower ratings 10
2019 Custom Benchmark Comparisons 2019 Custom Benchmark Comparisons 14 14 109 109 received 5 higher higher received similar similar ratings received ratings lower lower ratings 11
Legend Key Focus Areas Key Focus Areas Higher than national benchmark Similar to national benchmark Lower than national benchmark Most important Education and Education and Built Built Safety Safety Enrichment Enrichment Environment Environment Recreation and Recreation and Natural Natural Wellness Wellness Environment Environment Community Community Economy Economy Mobility Mobility Engagement Engagement 12
Key Finding #1 Residents enjoy a positive quality of life in Grand Rapids 13
Living in Grand Rapids Living in Grand Rapids 8 in in 10 10 Nearly gave excellent or good ratings to quality of life quality of life 14
Living in Grand Rapids Living in Grand Rapids 9 in in 10 10 Nearly gave excellent or good ratings to Grand Rapids as a place to live Grand Rapids as a place to live 15
Living in Grand Rapids Living in Grand Rapids White only Black or African American Other race(s) Latinx 100% 92% 85% 90% 83% 76% Percent rating as excellent or good 80% 73% 70% 70% 62% 58% 60% 50% 40% 30% 20% 10% 0% The overall quality of life Grand Rapids as in Grand Rapids a place to live 16
Living in Grand Rapids Living in Grand Rapids Ward 1 Ward 2 Ward 3 90% 84% 79% 78% 80% 70% 70% Percent rating as excellent or good 65% 70% 60% 50% 40% 30% 20% 10% 0% The overall quality of life Grand Rapids as in Grand Rapids a place to live 17
Key Finding #2 Safety is a priority for residents, with som e opportunities for im provem ent. 18
Strategic Planning Areas Strategic Planning Areas Ensuring that all people feel safe and are safe in our community 70% 26% Investing in healthy communities and the natural environment 45% 41% Creating opportunities for education and enrichment for residents of all ages 42% 43% Creating pathways to financial growth and security for residents, employees and businesses 35% 48% Providing equitable, innovative, high -quality public services 30% 54% Building resident awareness of and involvement in the City's decision-making processes. 29% 49% Investing in innovative, efficient and equitable mobility solutions 29% 44% 19 Essential Very important
Safety in Grand Rapids Safety in Grand Rapids Feel safe in the Feel safe in their 90% 90% 85% 85% neighborhood downtown area Overall feeling 63% 63% of safety Percent excellent/good or Lower than the national benchmark 20 very safe/somewhat safe
Safety in Grand Rapids Safety in Grand Rapids White only Black or African American Other race(s) Latinx 94% 100% 88% 84% 90% 81% 81% 76% 80% 73% Percent rating as excellent or good 69% 90% 90% 85% 85% 67% 70% 60% 50% 49% 46% 50% 40% 30% 63% 63% 20% 10% 0% Overall feel of safety in Feeling safe in Feeling safe in the Grand Rapids neighborhood downtown area during the day during the day 21
Safety in Grand Rapids Safety in Grand Rapids Ward 1 Ward 2 Ward 3 100% 91% 90% 88% 88% 87% 90% 81% Percent rating as excellent or good 80% 90% 90% 70% 85% 85% 65% 70% 60% 52% 50% 40% 63% 63% 30% 20% 10% 0% Overall feel of safety in Feeling safe in Feeling safe in the Grand Rapids neighborhood downtown area during the day during the day 22
Safety Services Safety Services 91% 91% 89% 89% 72% 72% 63% 63% Ambulance/EMS Fire Fire prevention Police 62% 62% 48% 48% 50% 50% Emergency Animal control Crime preparedness and prevention response Lower than the national benchmark 23 Percent excellent/good
Safety Services Safety Services White only Black or African American Other race(s) Latinx 100% 93% 90% 84% 90% Percent rating as excellent or good 79% 90% 90% 85% 85% 80% 71% 66% 70% 54% 60% 47% 46% 45% 50% 34% 40% 63% 63% 28% 30% 20% 10% 0% Fire services Police services Crime prevention 24
Safety Services Safety Services Ward 1 Ward 2 Ward 3 100% 93% 90% 89% 90% Percent rating as excellent or good 80% 90% 90% 85% 85% 68% 70% 63% 59% 60% 53% 45% 45% 50% 40% 63% 63% 30% 20% 10% 0% Fire services Police services Crime prevention 25
Key Finding #3 Grand Rapids’ econom y is a strength and residents applaud shopping and em ploym ent opportunities. 26
Grand Rapids’ Grand Rapids’ Economy Economy Economic Place to visit Overall economic development health 84 84 % 64 64 % 66 % 66 Employment Place to work opportunities 78 % 78 71% 71% Higher than the national and Percent excellent/good or yes population benchmarks
Grand Rapids’ Economy Grand Rapids’ Economy Vibrancy of the downtown area 3 in 4 Shopping opportunities residents positively rated… New development in Grand Rapids Higher than the national and population benchmarks Percent excellent or good 28
Ratings of Economic Items Ratings of Economic Items White only Black or African American Other race(s) Latinx 85% 90% 80% 78% 76% 74% 80% Percent rating as excellent or good 90% 90% 85% 85% 70% 60% 57% 60% 53% 52% 48% 47% 46% 50% 40% 30% 63% 63% 20% 10% 0% Overall economic health Grand Rapids as Vibrant of Grand Rapids a place to work downtown area 29
Ratings of Economic Items Ratings of Economic Items Ward 1 Ward 2 Ward 3 90% 82% 78% 77% 76% 80% 74% 73% 68% 67% Percent rating as excellent or good 70% 90% 90% 85% 85% 58% 60% 50% 40% 30% 63% 63% 20% 10% 0% Overall economic health Grand Rapids as Vibrant of Grand Rapids a place to work downtown area 30
Key Finding #4 Residents have a m ixed view of education and enrichment in Grand Rapids 31
Education and Enrichment Education and Enrichment Overall Overall education education Opportunities to attend and enrichment and enrichment religious or spiritual 82% 82% opportunities opportunities events and activities Opportunities to attend 79% 79% 71% 71% cultural/arts/music activities Adult educational 58% 58% opportunities Higher than the national and Percent excellent/good population benchmarks 32
Child Care and Education Child Care and Education 46% 46% 47% 47% Availability of K-12 affordable education quality child care and preschool Percent excellent/good Lower than the national benchmark 33
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