Get your hands dirty!
Problem: Child Obesity in North Carolina 20% 15% Child obesity leads 40% of people do not to increased have access to of children and healthcare costs , of elementary school nutritious food and decreased life 30% students shop at a expectancy , and 15% corner store for junk high risk of chronic of adolescents are food daily disease of people live in food obese deserts
How to Counter Child Obesity in North Carolina? NC Obesity Prevention Plan: 1. Increase physical activity Difficult to make obesity 2. Increase consumption of prevention programs “stick” → fruits and vegetables use Project-Based Learning (PBL) as an educational tool 3. Decrease consumption of sugar-sweetened beverages
“Our students are Surveying the Field rarely exposed to the garden so finding a way to do so AND include their parents “I think it’s important would be lovely and we to teach kids to eat “I’m excited for more would appreciate it.” healthy-I wish there nutrition programs -Ms. Joy, Lakewood was a way for us to because they help Elementary School show them eating get my family to eat Staff fresh food is good!” healthy too, my three -Summer Bell, year old included!” Lakewood Elementary -Mrs. James, School Staff Lakewood “I don’t think our students Elementary School are aware of the work Parent that goes into farming “My children never produce and delivering it listen to me to go to them in the form of outside and be roasted vegetables or healthy but they will chips even! They could without a doubt listen benefit from a community to a screen!” -Mrs. garden.” -Alicia Albright, Corey, Eastway Lakewood Elementary Elementary School School Staff Parent
Dig In Gets Students’ Hands Dirty, Virtually and Physically Community Gardens School-specific online “Dig In” Project-Based Learning portals Season-specific produce Additional Virtual growth tracker synced Recipes, Nutritional Chat function to connect information learning modules with real-life garden growth Information students, teachers and Calendar reminders/alerts to parents water plants, maintain gardens
Competitive Analysis What already exists Direct Competition Space for Innovation ● No competitors offer a blend of these features Gardening Simulations comparable to Dig In ● Few competitors offer services catered towards Agricultural education elementary school kids ● Few competitors offer products that can be sold Nutrition services to schools
Financial Estimates & Funding Pricing Funding Development $200 Fixed Cost per school Grants from sources such as... Costs plus a per student cost of... ● The Clif Bar Family $1.25 if fewer than 100 Foundation $7,500 student users ● The Lunch Box Foundation $1.00 if 100-200 students ● Youth Outside $0.75 if over 200 students Goals Breaking Even Profits and Projections Reaching 25% of NC After selling Dig In to public elementary just 19 schools, or 10% of NC public elementary schools, creating 1% of NC public schools will mean a return on $200,000 of revenue to elementary schools investment of about 1000% fund R&D and national expansion
Theory of Change furthered education and engagement from children with their own nutrition and consumption of health foods will improve overall health and reduce obesity through increased awareness of healthy produce and its nutritional value. Inputs Outputs Outcomes Impact 1. Schools (gardens, 1. Student gardening access to technology) 2. Nutrition education 2. Students & teachers 3. Parent & teacher 3. Digital learning involvement in gardens modules
Theory of Change furthered education and engagement from children with their own nutrition and consumption of health foods will improve overall health and reduce obesity through increased awareness of healthy produce and its nutritional value. Inputs Impact Outputs Outcomes ● Short-term: increased ● Improved community health student knowledge & outcomes willingness to try produce ○ Decreased obesity ● Intermediate: more produce incidence and morbidity served at schools and at rates home ● Sustainability through school ● Long-term: reduce student and community organization obesity partnerships ● Family engagement
Projected Growth, Future Plans & Opportunities Expansion into Partner with Partner with summer Teaching students established local established national programming and how to complete the organizations with a organizations with a “internships” for entrepreneurial similar mission, that similar mission, that younger students to cycle: Partnerships may have a needs may have a needs promote continued with Farmers’ gap for a gap for a engagement and Markets technological technological learning: Seeds component: component: Big North Carolina Farm FoodCorps Green Internship
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