forum 2017
play

Forum 2017 David Brennan ACSEP Board Dr Andrew Jowett FACSEP - PowerPoint PPT Presentation

Practice Development Forum 2017 David Brennan ACSEP Board Dr Andrew Jowett FACSEP Olympic Park Sports Medicine Centre Dr Jonathan King FACSEP Sports Medicine Central Coast Scope Aimed at Fellows of small to medium sized practices


  1. Practice Development Forum 2017 David Brennan – ACSEP Board Dr Andrew Jowett FACSEP – Olympic Park Sports Medicine Centre Dr Jonathan King FACSEP – Sports Medicine Central Coast

  2. Scope • Aimed at Fellows of small to medium sized practices (single or multi- disciplined) to: 1. provide clarity of current private practice operating environment 2. insights into growth opportunities; and 3. ways to develop robust partnerships

  3. Content • Current operating environment • Private Practice Model • Financial capacities • Potential Partners • Developing prospects • Engagement Strategy • Building Capacity • Infrastructure & Training

  4. Operating Environment - Private Practice • Private Practice landscape • Significant opportunities in Community landscape • Greater focus on ‘exercise is medicine’ • Government focused on: cancer, mental health and obesity • Medicare Rebates unlikely to change in short-term • College is advocating across a number of ecosystems to change status-quo • Specialisation Mission of College • Key focus on growth and increasing relevance • Patient numbers, scope of practice and the treatment algorithm • Shifting Sands: AIS and Children's Hospital in Sydney

  5. Potential Partners • General Practice • Chronic health disease, OA, public health SEM related issues • Allied Health practices • specialist advice and reciprocal working relationship • Insurance organisations/Motor Accident Authorities • workers comp assessments, medical adviser for case management • Universities • Registrar complete higher education through university training • Primary Heath Networks (PHNs) • Focus for SEM to compliment community medical care • Department of Defence • medical checks, patient treatment from work-related injuries

  6. Potential Partners - Engagement Strategy • Is your Google maps address and contact up to date? • Set up a list of potential referral relationships – simplicity works best • Develop content on website so people can find you • Meet with a partner and educate them about what a SEM Physician • Set expectations around patient management/reporting • Give collateral for their reference/patient information (e.g. fact sheet) • Cultivate the relationship

  7. Building Capacity • Taking on a Registrars • Good way to reduce clinical practice for succession planning • Especially important in rural and regional areas • Increase patient volume capacity • Additional revenue for practice to expand increased opportunities for team/sport coverage • Opportunity to specialise on specific niche medicine/special interest • Teaching is rewarding – bilateral • Wider community footprint/professional contacts • Seek advice from other ACSEP Training Supervisor • Speak to the College about accreditation process involved

  8. Building Capacity • Infrastructure • Physical – enough rooms for consults • Admin – reliable front desk that delivers consistent service and patient rapport • Network – access to multi-disciplinary network such as allied health

  9. Summary / Next Steps 1. provide clarity of current private practice operating environment • Huge growth potential in community environment 2. insights into growth opportunities • Seek out potential partners in your geography such as GP clinics, allied health providers, universities – commence engagement plan • Grow registrars through accreditation 3. ways to develop robust partnerships • Use College resources like GP referral guide, patient information guide, website • Speak to capacity building specialists (e.g. BoQ) to build a growth plan

  10. Experiences • What are some of the main challenges you experienced in building your practice? • How did you overcome those issues? • Did taking on a Registrar have its benefits and negatives? • How did forming strategic referral partnerships impact your business? • Is there an end goal for your practice? What does that look like? • How have you utilised the digital space to grow you practice? • Have you found any changes to your patient profile? • Did you get involved in the local community? • How to you keep in touch with your referral partners?

Recommend


More recommend