FLOR BRAND GELATO P RESENTATION FOR PROSPECTIVE INVESTORS AND FRANCHISEES BY File PRE.ENG.201403.02 Release March 2014
CONTENTS Ø GALORE ¡INTERNATIONAL ¡TRADING ¡LLC ¡ 3 ¡ Ø WHO ¡WE ¡ARE ¡ 3 ¡ Ø FLOR ¡-‑ ¡GELATO ¡ITALIANO ¡ 4 ¡ Ø THE ¡CONCEPT ¡AND ¡THE ¡UNIQUE ¡TECHNOLOGICAL ¡BREAKTHROUGH ¡ 4 ¡ Ø 10 ¡REASONS ¡'WHY ¡FLOR?’ ¡ 5 ¡ Ø FLOR ¡AND ¡GELATO ¡FLAVOURS ¡ 6 ¡ Ø DUBAI ¡-‑ ¡THE ¡U.A.E. ¡-‑ ¡THE ¡GULF ¡-‑ ¡THE ¡WORLD ¡ 7 ¡ Ø THE ¡EQUIPMENT ¡ 8 ¡ Ø PRODUCTION ¡METHODOLOGY ¡ 9 ¡ Ø OUR ¡OFFER ¡ 10 ¡ Ø CONTACT ¡US ¡ 13 ¡ 2 TECHNICAL DOCUMENTATION
G ALORE I NTERNATIONAL T RADING LLC Galore International Trading LLC owns the Master Franchise rights for the UAE for the FLOR Gelato Italiano brand and its unique manufacturing process. The Board of Directors is formed by a group of experienced professionals in the food and restaurant business as well as several other fields. Our different backgrounds allow us to combine our diverse business experiences, know-how and execution strategies and, as a team, we will ensure ongoing support, expertise and a continuous supply of enthusiasm! W HO W E A RE Galore International Trading LLC is incorporated in Dubai. Its shareholders are a group of international entrepreneurs who are passionate about high-quality food, especially Italian. They have considerable experience in the food and restaurant sector that has encouraged them to bring their knowledge and enthusiasm to new areas around the world. Consequently, the overall Corporate Strategy is focused on developing retail gelato 'parlours', point of sale outlets as well as supplying hotels and restaurants, firstly in Dubai then further afield into the UAE and worldwide. 3 TECHNICAL DOCUMENTATION
FLOR - GELATO ITALIANO FLOR - Gelato Italiano is actively involved in the sale and marketing of high-quality natural gelato with five directly owned shops in Rome under the brand name FLOR - Gelato Italiano. Because of the strong Italian heritage and influence, FLOR gives a great deal of attention to selecting the very best natural ingredients, imported from all over the world and to create the most healthy, exquisite gelato recipes. A highly successful expansion strategy has resulted in the establishment of franchised operations in Doha, Dubai, Beirut, Brazil, China, and, very soon, other places in the world. T HE C ONCEPT A ND T HE U NIQUE T ECHNOLOGICAL B REAKTHROUGH . FLOR - Gelato Italiano has created a unique technological process in the field of high quality natural gelato production and over the years has perfected this into the product available today. The successful and rapid acceptance of the concept is mainly due to this unique innovation in the production of the gelato. Details in the chapter Equipment and Production Methodology on pages 8 and 9. Please visit www.flor.galore.ae 4 TECHNICAL DOCUMENTATION
10 R EASONS 'W HY FLOR?’ The whole concept provides a platform for a unit to expand locally into more parlours and kiosks for direct sale, to supply menu items to restaurants and hotels, mobile carts etc. 1. Why eat the bad stuff if you can eat natural? - Sourcing of raw, natural ingredients (fruits, nuts etc.) from all over the world with a reputation for the highest quality, transformed by our innovative and wholly natural freeze-dried process into a powder from which the gelato is made. Additionally, our FLOR freeze-dried gelato does NOT contain any artificial or chemical preservatives, colourants or thickeners. It is simply an all-NATURAL gelato. 2. Why carry overweight while traveling? - Each gelato flavour, as a unique freeze-dried product, is carefully controlled for quality and packed into airtight aluminium foil bags, which fully preserve our gelato ingredients. These bags can be easily transported as dry goods anywhere in the world, with over 80% less weight than a comparable fresh gelato product. 3. Why sustain unpleasant cold temperatures? - Storage of our freeze-dried gelato bags at room temperature. 4. Better a happy long life than a short one! - Italian Food Regulators have certified our freeze- dried gelato product to have a three-year shelf life (slightly longer than a banana!). Other Food Regulators around the world have confirmed such shelf life. 5. Never mess around with those horrible, nasty little bacteria! - Complete control over bacteriological contamination, which can cause many severe problems when food attendants manipulate fresh raw ingredients. 6. Don’t settle for anything less than quality! - Guarantee of final high quality standards. Consistent high quality is maintained throughout, anywhere in the world. Elimination of: troublesome variables in manipulation of raw ingredients and of unnecessary manual procedures. 7. Save time while working and have more time for yourself! - Ease of production. The process of creating a perfectly fresh and natural gelato is achieved in approximately 10 minutes, with less equipment than a traditionally made gelato. 8. Better to save money than waste it! - Conventional, artisanal, gelato production is a very skilled, time-consuming activity. FLOR has essentially done all the preliminary hard work in Rome. The final gelato preserves all the flavour and texture of the original gelato created in Rome without the need to employ an expensive Master Gelato maker! In fact, anyone can make our delicious FLOR Gelato with just a few minutes of training! 9. Don’t be a control freak; we did the hard work for you! - The speed and flexibility of on-site, just-in-time production allows for any possible fluctuating demand reducing the chances of product waste. Absolute control over point-of-sale replenishment and management. Furthermore, a standard FLOR gelato production unit can supply several gelato parlours, kiosks or even the HORECA channel. 10. Don’t let others take advantage of you! - Cost control. Each bag of our freeze-dried FLOR Gelato makes exactly 4.0 Kg of fresh product (with the addition of 2.8 Lt. of either milk or water, depending on the specific flavour being made). Therefore, the FLOR shop owner can monitor costs and turnover to the exact penny, without incurring in the risk of pilferage events or unexplained shortcomings in turnover. 5 TECHNICAL DOCUMENTATION
FLOR & G ELATO F LAVOURS With cream based and fruit based gelato, we currently offer over forty flavours made with natural ingredients - each one representing the singular flavour of the original ingredient. FLOR is constantly studying and creating new exciting flavours and are able to advise on the specific tastes and needs of each unique geographical area. We do NOT use chemical preservatives, colorants or thickeners. Our gelato is certified completely natural. We carefully select our natural ingredients, from certified house farms that have the same respect for quality and nature as we do. Our gelato DOESN'T contain any artificial preservatives or dyes, vegetable fats, hydrogenated vegetable fats and artificial flavours or colourings of chemical origin. Moreover, our fruit flavours don't contain animal fats, milk derivatives and lactose. All our products are completely natural. Furthermore, they are all gluten free. 6 TECHNICAL DOCUMENTATION
D UBAI - T HE U.A.E. - T HE G ULF - T HE W ORLD At Galore we have monitored and studied many geographical areas to ascertain where we can successfully develop the FLOR brand. Our research has shown Dubai to have the ideal profile for us and we are pleased to have won the right to establish our first outlet at Aquaventure at The Atlantis, The Palm, Dubai. We have now set our sights on widening the number of outlets and encouraging potential franchisees to come forward and see how the FLOR concept works and can become a major player in the gelato scene. As explained above the logistics of our gelato production couldn't be simpler. We anticipate opening franchises not only in the Gulf region but also in Africa, North America, Asia and elsewhere. We are exhibiting in two major Far East Food Fairs: one in Tokyo and another in Singapore where we are confident that we will establish a presence. In November 2013 we also exhibited at the Shanghai Food Expo. 7 TECHNICAL DOCUMENTATION
T HE E QUIPMENT In this section we show the three items of equipment needed for the preparation of FLOR gelato from the unique freeze-dried ingredients. Naturally, you will need negative freezers for storage and your display units. If you need, we can help you source the necessary. Vitamix XL Large Capacity Blender Specification Power 220 V. - 50/60 Hz. Consumption 1.7 – 1.9 kW Measure Height: 18.6 in. / 47.3 cm (with interlock closed) Height: 26.6 in. / 67.6 cm (with interlock open) Depth: 19.0 in. / 48.3 cm Width: 8.5 in. / 21.6 cm Carpigiani LABO XPL 40/60 Production Output: 40/60 Kg/h - 56/84 Lt. Mix Quantity per Batch: Max 10.5 Kg Power: 400 V. - 50 Hz. - 3 Ph. Rated Power: 6.0 kW Condenser: Water Dimensions: Width 50 cm Depth 65 cm Height 140 cm Net Weight 370 Kg Blast freezer Basic version Dimensions: 80 x 70 x 90h cm Capacity: 6 x 5 litres tubs 36x16x12h cm Temperature controller: basic electronic control and setting panel Compressor: incorporated Equipment: trays structure Power: 1,050 kW Voltage: 230 V. – 50 Hz. 8 TECHNICAL DOCUMENTATION
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