Flavoured Tobacco Products: Overview of International Developments - PowerPoint PPT Presentation

Prohibitions/Restrictions on Flavoured Tobacco Products: Overview of International Developments Rob Cunningham UICC World Cancer Congress August 29, 2012, Montreal, Canada

Should tobacco companies have the unrestricted ability to add chocolate, sugar, licorice, cherry, vanilla and other flavours to an addictive, poisonous product? NO – Of course not.

Philippines Sunny Peach Sweet Melon Orange

Cambodia Cherry Vanilla Lemon Mint Vanilla Little Cigars Little Cigars Note: All products on this page were purchased in Cambodia in 2010. The package of Lemon Mint cigarettes has a Switzerland health warning. The Black Vanilla package has a Luxembourg health warning.

United States

Embalagens + aditivos Brazil Source: Paula Johns

Germany Mango Pina Colada Tequila Cuba Mojito Sunrise Libre

Austria Belgium Switzerland France Note: � Chocolate � flavour has been renamed � Finest � flavour Note: � Special flavour � reportedly contains vanilla and caramel flavours Israel France Switzerland

Russia – Superslims Cigarettes Muscat Double Ocean apple breeze

Hong Kong Hong Kong Poland Russia Switzerland Mango Vogue Arôme Orange Vanilla

Japan Front: Cabin Roast Blend For rich coffee break Back: Cabin Roast Blend Rich and roast aroma adds quality to your precious moments. Enjoy a special coffee break moment with Cabin

Menthol

Kreteks (clove flavoured)

Water Pipe Tobacco apple peach pistachio tropicana mandarin

Smokeless tobacco

Little Cigars Romania U.S. U.S. U.S. Cherry Grape Sugarillos Watermelon

Germany – Little Cigars Vanilla Cherry Peach

Blunt wraps

Cigarette rolling papers

Canada-VitaCig

Other products • roll-your-own tobacco • bidis (but not so much in India)

Legislative Response • Australia: ban distinctive fruity, candy flavours in cigarettes • U.S.: ban � characterizing � flavours in cigarettes, rolling tobacco, papers • Canada: ban all flavours in cigarettes, little cigars, blunt wraps • each exempt menthol

Canada- Little Cigars

Canada – Little Cigars

Canada- Little Cigars

Prime Minister Harper, September 17, 2008

Health Minister Leona Aglukkaq 2009

300 Jobs at Risk Rothmans in Quebec City SURVIVAL THREATENED

ITGA ad, The Hill Times ad, Roll Call, July 23, 2009 Oct. 19, 2009, (Ottawa) (Washington, D.C. )

Canadian Senate Committee hearings: Lawyer Debra Steger for Philip Morris claiming that Bill C-32 violated international trade agreements

cigarillos before “cigars” after Bill C-32 Bill C-32 Prime Time Prime Time Plus peach, rum, raspberry peach, rum, cherry

US-style cigarettes with burley still sold in Canada with flavours ban Note: All packages purchased November 10-12, 2010. Marlboro special Performance Edition pack purchased in Oct. 2010.

New York City • ban � characterizing � flavours in all tobacco products • exemption for menthol, mint, clove • exemption allowing flavoured products to be sold in specialty tobacconists

Brazil • ban flavours in all tobacco products • world precedent setting ban on menthol cigarettes • exemption for sugars to replace sugars lost during curing process • ban on almost all other additives • Effective September 2013

Brazil – public hearings (Brasilia)

Anúncios publicados nos 3 principais Brazil jornais do Brasil – valor estimado > 1 milhão reais Source: Paula Johns

Brazil Source: Paula Johns

Brazil Source: Paula John

Menthol

European Union Consultation Paper on revisions to EU Directive, October 2010

Art. 9, 10 Guidelines Section 3.1.2.1 Regulating ingredients aimed at reducing tobacco product attractiveness can contribute to reducing the prevalence of tobacco use and dependence among new and continuing users. Section 3.1.2.2(i) Parties should regulate, by prohibiting or restricting, ingredients that may be used to increase palatability in tobacco products.

Art. 9, 10 Guidelines Guidelines - prohibiting additives: - colouring properties (some exceptions) - stimulants, eg caffeine, taurine - associated with health (eg vitamins, amino acids, fruits and vegetables)

US clove cigarettes • Indonesia filed WTO challenge to US ban on cigarettes with characterizing flavours, including cloves, but not menthol • Held flavours ban justified as a health measure • But exempting menthol but not cloves discriminated against Indonesia

Conclusion • Flavours increasingly appearing as a marketing strategy • Growing international regulation • Passes industry scream test • Further regulatory action needed and anticipated

Thank you