Financial Results Presentation for Financial Results Presentation for First Qu First Quarter, Fiscal 2005 arter, Fiscal 2005 (Jan. 1 to Mar. 31, 2005) (Jan. 1 to Mar. 31, 2005) April 26, 2005 April 26, 2005 Coca-Cola West Japan Co., Ltd. (2579) Coca-Cola West Japan Co., Ltd. (2579) Contact: PR Division Contact: PR Division Tel. +81-92-641-8591 Tel. +81-92-641-8591 Fax +81-92-632-4304 Fax +81-92-632-4304 Website : htt Website : http://www.ccwj ://www.ccwj.co.j co.jp/ email: kimamura@ccwj.co.jp p/ email: kimamura@ccwj.co.jp
Contents Contents Ⅰ . Fis . Fis . Fiscal 2005 Fi . Fiscal 2005 Fi al 2005 Firs al 2005 Firs rst rst- -Quarte Quarter Financial Results Quarte Quarter Financial Results r Financial Results r Financial Results Ⅰ IV. Sec IV . Second- -Quarter Marketing Activities Quarter Marketing Activities Quarter Marketing Activities IV IV. Sec . Second Quarter Marketing Activities 1. First-Quarter Overview p.3 1. Q2 Marketing Points p.29 2. First-Quarter Summary of Results 2. Brand Strategies p.30 (1) Sales volume p.5 3. Distribution Strategies p.37 (2) Summary of results p.6 4. Q2 Sales Targets p.46 (3) Major reasons for divergence from plan (consolidated) p.7 Reference Reference Reference Reference (4) Major reasons for changes from Q1, 2004 1. Japan’s Coca-Cola System p.48 (consolidated) p.8 2. Group Companies p.50 (5) Mikasa CCBC p.11 3. Glossary p.52 Ⅱ . Inte . Inte . Interim . Interim rim and Full rim and Full and Full- and Full -Year Projections Year Projections Year Projections Year Projections Ⅱ 1. Marketing Themes from Q2 onward p.13 2. Interim and Full-Year Projections p.14 . Review of First- . Review of First -Quarter Marketing Activities Quarter Marketing Activities Quarter Marketing Activities Ⅲ . Review of First . Review of First Quarter Marketing Activities Ⅲ 1. Market Status p.16 2. CCWJ Sales Outlook p.17 3. Q1 Summary p.27 1
Ⅰ . Fiscal 2005 First-Quarter Financial Results 2
１．First-Quarter Overview （１）Sales Volume ◆ Market growth within CCWJ sales territory ・ Overall growth rate of face-to-face market: - 0.8% (affected by bad weather in February and March) ◆ Sales volume ・ Divergence from plan: - 5.1%; change from fiscal 2004: -3.0% ・ Face-to-face market share: 29.6% (1.2% below fiscal 2004) （２）Consolidated Results ◆ Net sales: ¥5.41 billion (¥1.6 billion below plan; ¥900 million yen down on fiscal 2004) ◆ Operating income: ¥1.7 billion (¥100 million below plan; ¥2.6 billion down on fiscal 2004) ※ ¥300 million below corresponding figure for 2004, excluding the effects of changes in the retirement benefit program ◆ Steady growth from group companies (operating income) ・ Coca-Cola West Japan Products: ¥150 million up on plan ・ Coca-Cola West Japan Logistics: ¥140 million up on plan 3
（３) Strong sales from Hajime green tea brand ◆ March 2005: 69% up on March 2004 599 （ thousand cases ） 492 vs. plan ＋106,000 cases 354 545 ＋21.6％ 458 vs. previous year Hajime Hajime ＋245,000 cases Marocha ＋69.3％ Marocha 54 34 March 2004 Results Plan March 2005 （４）Coca-Cola National Beverage Company (CCNBC) Status ◆ Integrated nationwide operation for all products launched on January 1 4
２．First-Quarter Summary of Results （１） Sales volume （ thousand cases ） Q1 2004 Q1 2005 Results Plan Results vs. plan vs. Q1 2004 amount ratio (%) amount ratio (%) Jan 5,988 6,026 5,745 -280 -4.6 -242 -4.0 Feb 5,753 5,890 5,320 -570 -9.7 -434 -7.5 Mar 6,989 7,223 7,105 -118 -1.6 116 1.7 18,730 19,138 18,170 -968 -5.1 -560 -3.0 Q1 total (thousand cases) 18, 730 18, 170 20, 000 2004 2005 15, 000 10, 000 6, 989 7, 105 5, 988 5, 753 5, 745 5, 320 5, 000 0 Ja n Feb Ma r Q1 t ot a l 5
（２） Summary of Results A. Consolidated （ million yen, % ） Q1 2004 Q1 2005 Plan Results vs. plan vs. Q1 2004 amount ratio (%) amount ratio (%) 55,129 55,800 54,165 -1,634 -2.9 -963 -1.7 Net sales 4,484 1,900 1,789 -110 -5.8 -2,695 -60.1 Operating income 4,549 2,000 1,914 -85 -4.3 -2,635 -57.9 Recurring profit 2,626 700 827 127 18.3 -1,798 -68.5 Net income B. Non-consolidated （ million yen, % ） Q1 2004 Q1 2005 Plan Results vs. plan vs. Q1 2004 amount ratio (%) amount ratio (%) 42,173 43,100 40,944 -2,156 -5.0 -1,229 -2.9 Net sales 4,332 2,600 2,366 -234 -9.0 -1,966 -45.4 Operating income 4,681 2,800 2,672 -128 -4.6 -2,009 -42.9 Recurring profit 2,832 1,500 1,495 -5 -0.3 -1,337 -47.2 Net income Sales performance （ thousand cases, % ） 18,730 19,138 18,170 -968 -5.1 -560 -3.0 Within area 6
（３） Major reasons for divergence from plan (consolidated) (billion yen) ・Sales volume within area -2.0 ・Sales mix -0.2 Net sales -1,6 ・Income from consigned orders ＋0.1 ・Transfer from other group companies ＋0.5 Net sales -１.６ Cost of sales -0.６ ・Sales volume within area -１.0 ・Sales mix ＋0.3 Operating income -0.1 ・Transfer from affiliates ＋0.1 Selling, general & administrative expenses -0.９ ・Personnel expenses -0.5 ・Others -0.4 Non-operating income - Recurring profit -0.1 Non-operating expenses - Recurring profit -0.1 Extraordinary income +0.1 Net income +0.1 Extraordinary losses - Corporation tax etc. -0.1 7
（４） Major reasons for changes from Q1, 2004 (consolidated) (billion yen) ・Sales volume within area -1.1 ・Sales mix -0.2 ・CCNBC effect Sales from other bottlers -1.2 Net sales -0.9 Income from consigned orders ＋1.6 ・Transfer from Mikasa CCBC -0.3 ・Transfer from other group companies ＋0.3 Net sales -0.9 Cost of sales -0.2 ・Sales volume within area -0.6 ・Sales mix -0.1 ・ CCNBC effect Sales from other bottlers -1.2 Income from consigned orders ＋１.4 Operating income -2.6 ・Transfer from Mikasa CCBC -0.2 ・Transfer from other affiliates ＋0.5 Selling, general and administrative expenses +1.9 ・ Personnel (including effect of changes in retirement plan) ＋2.2 ・Advertising expenses ＋0.2 ・Transport expenses etc. -0.5 Non-operating income － Recurring profit -2.6 Non-operating expenses － Recurring profit -2.6 Extraordinary income +0.1 Extraordinary losses +0.5 Net income -1.7 ・Expense of support for new banknotes etc. ＋0.5 Corporation tax -1.3 8
Reference 1: Major reasons for changes in gross profit and operating income vs. Q1 2004 (consolidated) （ billion yen ） Gross profit 24.8 Gross profit for Q1 2004 -0.5 Sales volume within area -0.1 Sales mix ＋0.2 ＣＣＮＢC effect (income from consigned orders) -0.1 Transfer from Mikasa CCBC -0.2 Transfer from other group companies 24.1 Gross profit for Q1 2005 230 235 240 245 250 Operating income （ billion yen ） 4.4 Operating profit for Q1 2004 Gross profit -0.7 Personnel expenses (effects of -2.2 changes in retirement plan etc.) -0.2 Advertising expenses ＋0.5 Transportation expenses etc. 1.8 Operating profit for Q1 2005 0 5 10 15 20 25 30 35 40 45 9
Reference 2: Major reasons for changes in operating income vs. Q1 2004 (excluding effects of changes to retirement benefits scheme and introduction of external standards taxation) Increase in operating income due to changes in （ million yen ） 4,484 retirement plan B 2,271 Fall in operating income 1,865 due to introduction of A C external standards 76 taxation D 2,213 D A 1,789 Q1 2005 Q1 2004 Y-o-Y change 2004 2005 Q1 results Q1 results amount ratio (%) 4,484 1,789 -2,695 -60.1 Operating income （Ａ） Rise in operating income as a 2,271 - -2,271 - result of changes in （Ｂ） retirement plan Fall in operating income as a - 76 76 - result of introduction of （Ｃ） external standards taxation Net operating income （Ｄ）＝（Ａ）－（Ｂ）＋（Ｃ） 2,213 1,865 -347 -15.7 10
（５）Mikasa CCBC Consolidated results （ million yen, % ） Q1 2004 Q1 2005 Results Plan Results vs. plan vs. Q1 2004 amount ratio (%) amount ratio (%) 6,748 6,469 6,466 -3 -0.1 -281 -4.2 Net sales -255 -182 -180 1 - 74 - Operating income -253 -180 -176 4 - 77 - Recurring profit -163 -219 -185 34 - -22 - Net income (thousand cases) 3,263 3,307 3,333 26 0.8 70 2.1 Sales volume ・ “Hajime” green tea brand: up 77％ vs. plan ・ Hajime ＋ Marocha: up138％ vs. Q1 2004 （Bottler Ｎｏ．１） 11
Ⅱ. Interim and Full-Year Projections 12
１．Marketing Themes from Q2 Onward Comprehensively pursue business themes ・ Expand sales and market share ・ Enhance profits Prioritize sales and share recovery for all business units （１） Comprehensively strengthen flagship brands （２） Invest effectively in new products （including Coca Cola Lemon and Aquarius Active Diet) （３） Strengthen Hajime green tea brand to follow up the good startup （４） Comprehensively strengthen vending and chain store sectors 13
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