Fi First rst Qua Quarter rter 20 2018 18 Co Conference - PowerPoint PPT Presentation

Fi First rst Qua Quarter rter 20 2018 18 Co Conference nference Ca Call ll April 25, 2018

Forward-Looking Statements Certain information contained in this presentation constitutes forward-looking statements for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. There are a variety of factors, many of which are beyond our control, that affect our operations, performance, business strategy and results and could cause our actual results and experience to differ materially from the assumptions, expectations and objectives expressed in any forward-looking statements. These factors include, but are not limited to: our ability to implement successfully our strategic initiatives; actions and initiatives taken by both current and potential competitors; increases in the prices paid for raw materials and energy; a labor strike, work stoppage or other similar event; foreign currency translation and transaction risks; deteriorating economic conditions or an inability to access capital markets; work stoppages, financial difficulties or supply disruptions at our suppliers or customers; the adequacy of our capital expenditures; our failure to comply with a material covenant in our debt obligations; potential adverse consequences of litigation involving the company; as well as the effects of more general factors such as changes in general market, economic or political conditions or in legislation, regulation or public policy. Additional factors are discussed in our filings with the Securities and Exchange Commission, including our annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K. In addition, any forward-looking statements represent our estimates only as of today and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward- looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change. 2

First Quarter Highlights Segment operating income (SOI) of $281 million (a) • Market outperformance in U.S., Europe in ≥ 17” rim size segment • • Americas operating income of $127 million, 6.6% operating margin Europe, Middle East and Africa operating income of $78 million, 5.9% operating • margin • Asia Pacific operating income of $76 million, 13.3% operating margin TireHub to further strengthen Company’s aligned distribution network • and value proposition Company reaffirms 2018 SOI guidance of $1.8-$1.9 billion excluding • TireHub transition, confirms 2020 SOI target of $2.0-$2.4 billion 3 (a) See Segment Operating Income and Margin reconciliation in Appendix on page 28.

TireHub Joining More Than Tires in stock for 80 LO LOCATION ATIONS 97% % of of ve vehi hicles cles Fo For A A Nat atio ionw nwid ide ON N TH THE E RO ROAD AD Fo Foot otprin int TireHub will deliver best in class service for retail and fleet customers 4

TireHub: An Extension of our Connected Business Model Improved national distribution presence with TireHub, along with our aligned regional network, will support our growth 5

U.S. Industry Fundamentals: ≥17” U. U.S. S. Consumer onsumer Re Replace placement ment Industry ndustry 20 2018 18 vs vs 20 2017 17 Gr Growth wth Ra Rate te (a) (a) Q1 Q1 • Goodyear sell-out demand very strong USTMA TMA Mem ember ers s ( ≥17”) 4% 4% in Q1 USTMA TMA Members (<17”) -16% 16% • Delivered more than double the industry growth rate in the ≥ 17” segment Tot otal al -5% 5% • Driven by retail channels Non on-Mem Members bers 11% 11% Tot otal al U.S .S. -2% 2% • Total consumer replacement volume 200 bps better than USTMA members Go Good odye year ar ( ≥17”) 9% 9% 6 (a) Source: U.S. Tire Manufacturers Association

Goodyear U.S. Consumer Replacement Trends Cumulative Growth % Indexed to Q1 2015 (a) ≥ 17” Tires < 17” Tires 150 150 105 105 Third Party W Third Pa rty Wholesale Chan holesale Channe nel -1% CAGR 95 95 140 140 +13% CAGR Cu Custom tomer-Facing er-Facing Chann Channel el (i.e. (i.e. R Retail, Big etail, Big Box) Box) 85 85 130 130 75 75 120 120 65 65 Third Party W Third Pa rty Wholesale Chan holesale Channe nel -22% CAGR 110 110 55 55 -5% CAGR Cu Custom tomer-Facing er-Facing Chann Channel el (i (i.e. .e. Re Retai tail, Big l, Big Box) Box) 100 100 45 45 90 90 35 35 Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Q1 Q1 Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Q1 Q1 2015 2015 2015 2015 2016 2016 2017 2017 2016 2016 2017 2017 TireHub further aligns distribution with Goodyear, enabling future growth (a) Based on trailing twelve month unit sales (base of 100 is April 2014 through March 2015) 7

Goodyear U.S. Consumer Replacement Trends Cumulative Growth % Indexed to Q1 2015 (a) ≥ 17” Tires < 17” Tires 150 150 105 105 Third Party Wholesale Channel Third Party Wholesale Channel -1% CAGR 95 95 140 140 Custom Cu tomer-Facing er-Facing Chann Channel el +13% CAGR (i.e. R (i.e. Retail, Big etail, Big Box) Box) 85 85 +9% CAGR (b) 130 130 In Industry dustry 75 75 120 120 65 65 Third Party W Third Pa rty Wholesale Chan holesale Channe nel -22% CAGR 110 110 55 55 -5% CAGR Customer-Facin Customer-Facing Channel Channel (i (i.e. .e. Re Retai tail, Big l, Big Box) Box) 100 100 45 45 -8% CAGR (b) In Industry dustry 90 90 35 35 Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Q1 Q1 Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Q1 Q1 Q2 Q2 Q3 Q3 Q4 Q4 Q1 Q1 2015 2015 2015 2015 2016 2016 2017 2017 2016 2016 2017 2017 Customer-facing channel consistently delivering demand pull, favorable mix-up, and above-market growth for our business (a) Based on trailing twelve month unit sales (base of 100 is April 2014 through March 2015) 8 (b) Source: U.S. Tire Manufacturers Association, includes members only

EMEA Industry Fundamentals: ≥17” Eu Europool ropool & Tu Turkey rkey Re Replaceme placement nt Ind ndust ustry ry 20 2018 18 vs vs 20 2017 17 Gr Grow owth th Ra Rate te (a) (a) Q1 Q1 • Significantly outperformed the industry ET ETRM RMA Mem ember ers s ( ≥17”) 1% 1% in ≥ 17” segment ETRMA ET RMA Members (<17”) -7% 7% • Better than industry in both Summer and Winter segments Tot otal al -5% 5% • Total consumer replacement volume Non on-Mem Members bers 4% 4% 400 bps better than ERTMA members Tot otal al EU EU + Tur urkey key -2% 2% • Weak industry sell-in driven by late winter, dealers destocking Good Go odye year ar ( ≥17”) 4% 4% 9 (a) Source: European Tyre & Rubber Manufacturer’s Association

First Quarter 2018 Income Statement Three Months Ended Terms: US$ millions (except EPS) March 31, March 31, 2018 2017 Change Units 39.0 40.0 (2.5)% Net Sales $ 3,830 $ 3,699 4% Gross Margin 22.3% 25.4% (3.1) pts SAG $ 591 $ 576 3% Segment Operating Income (a) $ 281 $ 390 (28)% Segment Operating Margin (a) 7.3% 10.5% (3.2) pts Goodyear Net Income $ 75 $ 166 Goodyear Net Income Per Share Weighted Average Shares Outstanding 240 252 Basic $ 0.31 $ 0.66 Weighted Average Shares Outstanding - Diluted 244 256 Diluted $ 0.31 $ 0.65 Cash Dividends Declared Per Common Share $ 0.14 $ 0.10 Adjusted Diluted Earnings Per Share (b) $ 0.50 $ 0.74 (a) See Segment Operating Income and Margin reconciliation in Appendix on page 28. 10 (b) See Adjusted Diluted Earnings Per Share reconciliation in Appendix on pages 26 and 27.

First Quarter 2018 Segment Operating Results Terms: US$ millions $390 ($20) ($3) ($93) Q1 ($37) $75 Volume Unabsorbed 2017 $11 ($26) Fixed Cost SOI $281 ($16) Inflation (b) Currency Other (c) Raw Q1 Cost Price/Mix Materials (a) 2018 Savings SOI ($23) ($109) $38 Total Volume Impact Net P/M vs Raws Net Cost Savings (a) Raw material variance of ($93) million excludes raw material cost saving measures of $20 million, which are included in Cost Savings. 11 (b) Estimated impact of inflation (wages, utilities, energy, transportation and other). (c) Includes the unfavorable impact of other tire related businesses, R&D, advertising and depreciation.

First Quarter 2018 Balance Sheet Terms: US$ millions March 31, December 31, March 31, 2018 2017 2017 Cash and Cash equivalents $ 837 $ 1,043 $ 961 Accounts receivable 2,509 2,025 2,270 Inventories 2,895 2,787 2,845 Accounts payable - trade (2,850) (2,807) (2,631) Working capital (a) $ 2,554 $ 2,005 $ 2,484 Total debt (b) $ 6,259 $ 5,729 $ 5,933 Net debt (b) $ 5,422 $ 4,686 $ 4,972 (a) Working capital represents accounts receivable and inventories, less accounts payable – trade. 12 (b) See Total Debt and Net Debt reconciliation in Appendix on page 29.