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FACTORS INFLUENCING TRAVEL IN 2016 European Travel Behaviour - 2016 Exchange Rates More Favourable since end EU15 markets took of 2015 for inbound holidays to Iceland Safety and and Scandinavia – Rest of travel (North America security concerns Direct Competitors to World Travel Expenditure increased for French & Scotland? to Scotland 57% in Q3 German increased Took more self- Increase in airline capacity (See drive holidays between Scotland and North UNWTO across Europe Barometer) America. Delta Air Lines, Icelandair, Air Canada Rouge, Air Transit International events taking place over the and WOW contributed a summer period, namely the European Football further 90,000 seats Championships in France, and the Rio Olympics throughout 2016
INTERNATIONAL INBOUND TOURISM Rank Trips Share % Change Rank Spend Share % Change 1 USA 17.50% 13.90% 1 USA 29.20% 37.10% Germany 2 13.10% 10.70% 2 Germany 11.80% 21.40% France 3 5.90% -23.50% 3 Canada 7.30% 87.50% Canada 4 5.60% 45.40% 4 Australia 5.70% -16.40% Australia 5 5.00% -4.20% 5 Italy 5.20% 27.00% Poland 6 4.60% 72.40% 6 France 4.30% -34.10%
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