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F UL L YE AR RE SUL T S F OR T HE YE AR E NDE D 31 AUGUST 2017 17 OCT OBE R 2017 0 INT RODUCT ION ON CE O NICK BE IGHT 1 F Y 2017 HIGHL IGHT S Gro up sa le s +33%, PBT +26% to 80.0m T o ta l re ta il sa

  1. F UL L YE AR RE SUL T S F OR T HE YE AR E NDE D 31 AUGUST 2017 17 OCT OBE R 2017 0

  2. INT RODUCT ION ON – CE O NICK BE IGHT 1

  3. F Y 2017 HIGHL IGHT S  Gro up sa le s +33%, PBT +26% to £80.0m  T o ta l re ta il sa le s* +34%: UK +16%, E U +45%, US +46%, Ro W +52%  All K PI me tric s impro ving  Ma jo r inve stme nt pro g ra mme s pro g re ssing to pla n  Ve lo c ity is a c c e le ra ting ;  1,300 te c h re le a se s  200 de live ry so lutio ns impro ve me nts  Stro ng mo me ntum, c o nfide nt in o utlo o k * Re po rte d b a sis 2

  4. F INANCIAL S ON – CF O HE L E N ASHT 3

  5. INVE ST ME NT CONT INUE S T O DRIVE ST RONG SAL E S GROWT H IMPROVING T OT AL SAL E S T RAJE CT ORY ST ABL E PROF IT MARGINS (£m) 1 Sa le s Sa le s g ro wth E BI T E BI T ma rg in 33% INVE ST ME NT 4.4% 4.1% 26% 4.0% 18% 79.6 1,923.6 63.0 1,444.9 1,143.0 46.1 F Y 2015 F Y 2016 F Y 2017 F Y 2015 F Y 2016 F Y 2017 ROIC 2 SAL E S PROF IT GROWT H 46.8% 42.9% 30.7% F Y 2015 F Y 2016 F Y 2017 PROVE N T RACK RE CORD OF RE INVE ST ING PROF IT T O GE NE RAT E HIGH L E VE L S OF SAL E S GROWT H 1 E BI T = e arning s b e fo re inte re st, tax and e xc e ptio nal ite ms and disc o ntinue d o pe ratio ns 2 ROI C = pro fit b e fo re inte re st, e xc e ptio nal ite ms and disc o ntinue d o pe ratio ns b ut afte r tax, divide d b y ave rag e inve ste d c apital (ne t asse ts minus c ash b alanc e and he dg ing re se rve ) No te : All 2015 a nd 2016 P&L fig ure s ha ve b e e n re sta te d to e xc lude e xc e ptio na l ite ms a nd disc o ntinue d o pe ra tio ns in China . All numb e rs sub je c t to ro unding . 4

  6. ST RONG SAL E S GROWT H DRIVE N BY INT E RNAT IONAL (£m) GROUP UK INT E RNAT IONAL T OT AL US ROW UK I NT 'L E U 1,876.5 1,178.3 1,403.7 63% 698.2 57% 603.8 799.9 544.1 374.9 372.6 37% 43% 261.6 245.8 179.2 F Y 2016 F Y 2017 F Y 2016 F Y 2017 F Y 2016 F Y 2017 F Y 2016 F Y 2017 F Y 2016 F Y 2017 F Y 2016 F Y 2017 R E POR T E D R E T AIL 34% 16% 46% 45% 52% 47% SAL E S GR OWT H CCY 1 GR OWT H 27% 16% 31% 34% 42% 36% 1 Co nstant c urre nc y has b e e n c alc ulate d to take into ac c o unt he dg e d rate mo ve me nts o n he dg e d sale s and spo t rate mo ve me nts o n unhe dg e d sale s No te : All 2016 P&L fig ure s ha ve b e e n re sta te d to e xc lude disc o ntinue d o pe ra tio ns in China whic h 5 ma de a ne t lo ss b e fo re ta x a nd e xc e ptio na l ite ms o f £10.1m in the c o mpa ra tive pe rio d. All numb e rs sub je c t to ro unding .

  7. T RADING ST ANCE DE L IVE RS ST RONG F UL L PRICE MIX… . Group Inte rna tiona l F Y 2017 tota l UK US E U RoW tota l Gro ss pro fit £958.3m £330.6m £164.6m £262.6m £200.5m £627.7m Gro wth 33% 12% 47% 46% 47% 47% Re ta il g ro ss ma rg in 48.6% 44.2% 60.4% 46.3% 51.8% 51.1% Gro wth 10b ps (100b ps) 110b ps 30b ps (90b ps) 10b ps Gro ss ma rg in 49.8% 45.9% 61.4% 47.3% 52.7% 52.2% Gro wth (20b ps) (120b ps) 80b ps 30b ps (120b ps) - GROUP RE T AIL GROSS MARGIN MOVE ME NT S 48.6% 48.5% FY 2016 Full price mix & Net FX tailwinds Price I nvestments & Branded/ OB mix FY 2017 Clearance depth A-List … F UNDING RE INVE ST ME NT ACROSS A- L IST AND INT E RNAT IONAL PRICE POINT S No te : All 2016 P&L fig ure s ha ve b e e n re sta te d to e xc lude disc o ntinue d o pe ra tio ns in China whic h ma de a 6 ne t lo ss b e fo re ta x a nd e xc e ptio na l ite ms o f £10.1m in the c o mpa ra tive pe rio d. All numb e rs sub je c t to ro unding .

  8. INVE ST ING T O UNL OCK F UT URE GROWT H F Y 2018 F Y 2016 F Y 2017 CHANGE % of SAL E S % of SAL E S OUT L OOK DIST RIBUT ION COST S (15.6% ) (14.9% ) (70bps) WARE HOUSE (8.8% ) (7.9% ) (90bps) MARKE T ING (4.5% ) (5.3% ) 80bps OT HE R COST S 70bps (16.8% ) (17.5% ) No te : All 2016 P&L fig ure s ha ve b e e n re sta te d to e xc lude disc o ntinue d o pe ra tio ns in China whic h 7 ma de a ne t lo ss b e fo re ta x a nd e xc e ptio na l ite ms o f £10.1m in the c o mpa ra tive pe rio d. All numb e rs sub je c t to ro unding .

  9. ST AT E ME NT OF F INANCIAL POSIT ION At At 31 Aug ust 2016 £m 31 August 2017 Go o d will a nd o the r inta ng ib le a sse ts 113.5 178.0 Pro pe rty, pla nt a nd e q uipme nt 77.2 137.4 De riva tive fina nc ia l a sse ts - 1.3 De fe rre d ta x a sse t 13.3 9.2 Non- c ur r e nt asse ts 204.0 325.9 Sto c k 257.7 323.3 Ne t c urre nt pa ya b le s (355.7) (452.1) Ca sh a nd c a sh e q uiva le nts 173.3 160.3 De riva tive fina nc ia l lia b ilitie s (76.0) (64.5) Curre nt ta x lia b ility (2.9) (5.8) Ne t asse ts 287.1 200.4 8

  10. ST RONG CASH POSIT ION £m 44.3 (161.5) (20.2) 121.9 173.3 2.5 160.3 Opening cash EBI TDA Legal settlement Working capital Capex Other Closing cash * * Othe r inc lude s share -b ase d payme nts, purc hase o f share s b y E mplo ye e Be ne fit T rust, ne t inte re st 9 re c e ive d, tax paid and o the r no n-c ash ite ms

  11. INVE ST ING T O SUPPORT L ONG T E RM GROWT H £200m-£220m £168m Ba rnsle y E uro hub 2 US Hub £87m Spa c e / F a c ilitie s T ra nsfo rma tio n I nfra struc ture T e c hno lo g y F Y 2016 F Y 2017 F Y 2018 2018 T O BE PE AK CAPE X AS % OF SAL E S 10

  12. F Y 18 GUIDANCE  S GUIDANCEOF 25-30% F Y18 RE POR T E D SAL E  MARGIN GUIDANCE OF UP T O 100 BPS IMPROVE ME NT RE T AIL  X GUIDANCE AT £200-£220m CAPE  GUIDANCE UNCHANGE D AT c .100 BPS ABOVE ST AT UT ORY RAT E T AX RAT E  ROIC T O CONT INUE T O E XCE E D OUR 25% T ARGE T 11

  13. BUSINE SS RE VIE W ON – CE O NICK BE IGHT 12

  14. ASOS DE F E NDABL E PIL L ARS… Whic h ma ke s o ur b usine ss a nd o ur b ra nd d iffe re ntia te d , d e sira b le a nd d e fe nd a b le T o g ive yo u the Cre a ting a nd c ura ting the c o nfide nc e to b e mo st re le va nt pro duc t who e ve r yo u wa nt fo r fa shio n lo ving 20 so me thing s to b e T o be c ome the world’s numbe r one de stina tion for fa shion loving 20 some thing s Suppo rting o ur c usto me rs, Offe ring a o ur te a m a nd o ur pa rtne rs fric tio n fre e e xpe rie nc e a t e ve ry sta g e o f the jo urne y to re a lise the ir po te ntia l 13

  15. OUR UNIQUE PRODUCT  c . 85,000+ line s  c . 5,000 ne w style s a dde d e ve ry we e k  ASOS Bra nd  E xpa nding ra ng e s  F a c e + Bo dy  ASOS . 4505  Ve nture Bra nds  Re c la ime d Vinta g e , No a k, He a rt & Da g g e r, Cro o ke d T o ng ue s  200 ne w b ra nds a dde d, 200 b ra nds e xite d  T a le nt @ ASOS CRE AT ING AND CURAT ING T HE MOST RE L E VANT PRODUCT F OR F ASHION-L OVING 20-SOME T HINGS 14

  16. F ACE + BODY @ ASOS  Cha ng ing wa y c a te g o ry pre se nte d a nd sho ppe d  Inc re me nta l wa lle t o ppo rtunity  Ma rke t Oppo rtunity: pro je c tio n £450b n p.a . g lo b a lly b y 2020 WE L COME T O A MORE PL AYF UL RE AL IT Y 15

  17. BRAND E XPE RIE NCE & E NGAGE ME NT T HROUGH CONT E NT AVE RAGE BASKE T AVE RAGE ORDE R ACT IVE VISIT S ORDE RS VAL UE F RE QUE NCY CUST OME RS +24% +30% +2% +5% +24% 16

  18. RE L E NT L E SS INNOVAT ION IN DE L IVE RY SOL UT IONS >200 de live r y so lutio ns impr o ve me nts o ve r the last 12 mo nths Spe e d Conve nie nc e   L a unc he d ASOS Insta nt into L o ndo n UK Clic k & Co lle c t lo c a tio ns inc re a se d to 9,000 a nd e xte nde d o rde r c ut o ff time to 7pm   Re duc e d sta nda rd de live ry in Ita ly a nd Spa in to 4 L a unc he d Clic k & Co lle c t into US a nd Ita ly, a dding da ys 11,000 lo c a tio ns   Intro duc e d Sa turda y o rde ring c ut o ff fo r Mo nda y T ra c k & T ra c e live in c usto me rs a c c o unts se c tio n de live ry in ke y E uro pe a n ma rke ts   Sa turda y la unc he d a s sta nda rd de live ry pro mise DPD ‘ Pre dic t’ e xte nde d to Ge rma ny pro viding inflig ht in UK no tific a tio ns, de live ry windo ws a nd o ptio ns MUCH MORE T O COME … 17

  19. BUIL DING GL OBAL CAPACIT Y F OR > 50 MIL L ION UNIT S Bar nsle y, UK E ur oHub Distrib utio n Ce ntre Be rlin, Ge rma ny Se lby, UK Distrib utio n Ce ntre F ully Auto ma te d Re turns Pro c e ssing 10 millio n units 20 millio n units 22 millio n units 20 millio n units H1 2019 2018 Columbus, US Swie bodzin, Distrib utio n Ce ntre Poland 1millio n units Re turns Pro c e ssing Poznan, Poland Re turns Pro c e ssing L ive fro m Oc to b e r US Hub 2017 Atla nta , US Distrib utio n Ce ntre 10 millio n units H2 2018 F urthe r e xpa nsio n po ssib le Sydne y, Austr alia Re turns Co nso lida tio n CAPACIT Y F OR c .£4 BIL L ION OF NE T SAL E S 18

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