European media Ecosystem for Innovation www.mediaroad.eu
THE ROAD TO MEDIAROAD
INNOVATION AND CREATIVITY IN THE EUROPEAN AUDIOVISUAL AND RADIO SECTOR
Creative Content Production Technological Innovation Research & Development W W W . M E D I A R O A D . E U 4
PROJECT COORDINATOR PROJECT PARTNERS SUPPORTING ORGANISATIONS W W W . M E D I A R O A D . E U 5
Create a European Media Ecosystem for Innovation Bridging the gaps between technology, innovation, and creative players Promoting and sharing technology advances Forming new partnerships with key actors Networking more effectively to exchange expertise Developing a joint longer-term policy vision W W W . M E D I A R O A D . E U 6
INNOVATION TRENDS TOP 5 EXAMPLES
8 Example #1: AI, Cloud and IP • Moving to IP networks in media production & managing the cloud allows flexibility in workflows • AI, ML, DL and analytics become a key business factor in B2B and B2C • Increasingly, robots will take over over parts of simple factual reporting, but understanding the algorithms is key • Questions: • when will the robot be cheaper than a human journalist? • are broadcasters at the mercy of industry giants?
9 Example #2: Augmented Reality (AR) • AR blurs the line between what's real and what's computer- generated by enhancing what we see, hear, feel and smell • Augmenting data analytics with social media information
Example #3: 5G Enhanced Mobile Broadband Gigabytes in a second 3D video, UHD screens • New B2B and B2C applications Work and play in the cloud Smart Home/Building will become reality (huge Augmented reality bandwidth, QoS, control and Industry automation network management) Mission critical application, Voice • Accelerate content consumption e.g. e-health Smart City Self Driving Car and better media experience Future IMT Massive Machine Type Ultra-reliable and Low Latency Communications Communications
Example #4: The Internet of Experiences • Media experience via IP connected devices (any time anywhere) • More media on Wearables • The integration of voice into IoT applications offers a versatile method to provide human interaction and control (Alexa) • Voice can provide a more flexible user experience than traditional methods such as touch screens or data input
Example #5 Customization of Content offers • Highly personalized media experiences – online and (soon) live • Personalized advertisement and blockchains to monetize and control • New content formats targeted to specific audiences and to the end device (long form UHDTV, short form for VR/AR, E-sports, etc.) • Object based audiovisual content offering new possibilities in content creation, manipulation, distribution, rendereing at the point of consumption W W W . M E D I A R O A D . E U
INNOVATION AND MEDIAROAD
Set up media innovation incubators/accelerators "Sandboxes" inside and between media organizations Invite external technology and media companies to pitch, test and scale innovations through the "Sandboxes" W W W . M E D I A R O A D . E U
On 8/9 February, France Télévisions, Swedish Radio and BBC at Belgian broadcaster VRT for the kickoff of The Sandbox Hub W W W . M E D I A R O A D . E U
FUTURE POLICY VISION
Develop a long-term policy vision for the EU media sector Policy vision: EU Research Agenda beyond 2020 Data, 5G, Cloud, Privacy policies, role of Platforms/intermediaries… W W W . M E D I A R O A D . E U
NETWORK OF STAKEHOLDERS
Events • Media Innovation in the age of AI, social media and fake news , 2 March 2018, Geneva (EPFL) – in conjunction with EBU Big Data Initiative • Post-Convergence Radio , 18 March 2018, Vienna (AER) – part of Radiodays Europe • Robot Journalism – should we be afraid? 5 June 2018, Lisbon (EFJ) • Content and Digital Innovation in a Multi-platform World , 18 June 2018 (CEPI) – part of Monte Carlo TV Festival • Audience Measurement for Post-Convergence Media , Q4 2018 (EGTA) • Education and Training Webinar, Q4 2018 (BBC) • 5G for media production and distribution , March 2019, Munich (IRT) • Final conference , June 2019 (EBU) W W W . M E D I A R O A D . E U
MEDIAROAD – JOIN THE JOURNEY • Become an official MediaRoad stakeholder • Participate in MediaRoad events • Contribute to policy consultations and debates • Connect with media innovation incubators (Sandboxes) • Subscribe to newsletter on our website to receive project updates and event invitations W W W . M E D I A R O A D . E U
European media Ecosystem for Innovation www.mediaroad.eu @mediaroad_eu This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 761412
EBU Big Data Initiative Help Members leverage the potential of big data and remain competitive on the media market W W W . M E D I A R O A D . E U
Specific objectives for 2017 – 2018 Address operational, industry-led issues Strengthen community network
4 interlinked workflows Strengthen confidence Reach and retain audiences and loyalty from through personalization of audiences and services businesses DISTRIBUTION TRUST INTELLIGENCE PRODUCTION Understand the Make quality content market, measure and programming audience
Questions ? Ideas ? JOIN US! MediaRoad Project Manager Agata Patecka - patecka@ebu.ch BDI Project Manager Guenaelle Collet – collet@ebu.ch
Recommend
More recommend
