Electronic Ink Technology
WHAT IS TAGINK? • T agink is an invisible printed electronic code, that can be integrated into almost any printed product and bridges the gap between offline (hard copy) and digital (content) just by a simple touch • T agink is market ready and readable by any capacitive multitouch device like smartphones, tablet computers or information displays. • It addresses customers in their everyday environment and gives them additional benefits with endless application opportunities in consumer brands, ticketing, toys & games, brand protection and many more. 2
HOW IT WORKS? Hold smartphone in hand and open Hold T agink card and place it on the multitouch screen. The T agink is decoded Taglette application. by the app and content accesses are enabled. 3
INTERACTIVE APPLICATIONS • Software is able to detect: 1. Movement & speed 2. Rotation 3. Position 4. Multiple card usage on a screen 5. If front- or backside is placed 6. Count and combine T agink interactions Position & Movement Position & Rotation of a Multiple T agink usage & of a T agink (Slide) T agink speed of movement 4
TAGINK: PRINT YOUR OWN MICROCHIP 1) Plan what you would like to supply to your customers. 2) Print your 3) Integrate to 4) You are code. ready for your Taglette application. customers. 5
WHERE TAGINK IS BEING USED? • T agink works on nearly all sorts of printing material • Can be implemented by any printing plant • Direct printing in substrates like paper • Ideal format: ID-1 PLASTIC PRODUCT HANGTAGS INLAYS MAGAZINES PLAYCARDS CARDS PACKAGING … AND MANY MORE 6
TAGINK MAKES IT POSSIBLE: •Product Information •Location Based Marketing •Secure access •Loyalty Programs •Agumented Reality •Shares & Likes •Special Informations •Product verification •Automated subscriptions •Tracebility •Customer surveys •Online Shopping … and many more •Authentication CONSUMER GAMING & BRAND PUBLISHING TICKETING BRANDS TOYS PROTECTION 7
TAGINK APPLICATION SAMPLES IN USE MORE DETAILS BENEFITS SUPERMARKET • PRODUCT DESIGN AND RECYCLABILITY REMAINS UNCHANGED • HIGHER BRAND V ALUE/ QUALITY PERCEPTION AldDesigner Ann, 35, Therefore she opens the At home she starts • OFFLINE PRODUCT wants to know more cooking but needs web site of the brand on INCLUDES DIGIT AL inspiration for her meal about the ingredients of her smartphone and – she scans the box of the boxed soup, she V ALUE places the box onto the asks herself: “Is it really the soup and screen – a video of the healthy?” suggestions are production process is presented to her. shown immediately . 8
TAGINK APPLICATION SAMPLES MAGAZINE PRINT CAMPAIGN IN USE BENEFITS • ENHANCED AD AWARENESS • HIGHER INTERACTION RATE • MAKE CAMP AIGN Consultant Paul, 41, is It says: “download the “Cool way to extend a MORE INVOL VING print campaign!” he reading his favorite Audi application and thinks business magazine, an place me on your inlay sponsored by a touchscreen to take a • INCREASE NUMBER OF seat in the all new luxury automotive brand APP DOWNLOADS catches his attention. coupé” – he does so and is invited to sign up • INCREASED AD SALES for a test-drive FOR PUBLISHERS 10
TAGINK APPLICATION SAMPLES IN STORE AS GIVE-AWAY ONLINE STORE • SAFE AND (IF NECESSARY) LOCAL PRICING OFFERINGS • INCREASED NUMBER OF USER ACCOUNTS Student T om, 24, just Cashier, places the None of the • POTENTIALS FOR POS returned a pair of product hangtag to unauthenticated shoes to your sports POS screen and product returns and retailer. checks when and fake return processes • INTEGRA TION INTO where it was bought. cause you cash looses BONUS PROGRAMS any more. 10
TAGLETTE
Recommend
More recommend
