ELECTRONIC COMMERCE TERM PROJECT COMPANY TRADEKEY GROUP MEMBERS - PDF document

/ 1 ELECTRONIC COMMERCE TERM PROJECT COMPANY TRADEKEY GROUP MEMBERS OMAIR ABBAS [11555] SHAHERYAR MARGHOOB [11420] ADEEL AMIR SIDDIQUI [11262] ELECTRONI COMMERCE TERM PROJECT

TABLE OF CONTENT 2 TABLE OF CONTENT COMPANY INTRODUCTION ........................................................................................................ 3 TRADEKEY’S VISION ............................................................................................................................. 4 CULTURE AND VALUES ......................................................................................................................... 4 SOCIAL RESPONSIBILITY ....................................................................................................................... 5 INTERNATIONAL INTERNET TRENDS ..................................................................................................... 6 INCOME ............................................................................................................................................... 7 EARNING SOURCES .............................................................................................................................. 7 MAJOR CATEGORIES ............................................................................................................................ 7 GEOGRAPHICAL PRESENCE .................................................................................................................. 8 SERVICES .................................................................................................................................... 9 PAID MEMBERSHIP .............................................................................................................................. 9 GOLDKEY ............................................................................................................................................. 9 SILVERKEY .......................................................................................................................................... 10 PAID ADVERTISEMENT ....................................................................................................................... 10 KEYWORD PRIORITY LISTING .............................................................................................................. 10 BANNER ADVERTISEMENTS ............................................................................................................... 11 SELLING DEPARTMENT OF TRADEKEY ...................................................................................... 14 INTERNAL SALES TEAM ...................................................................................................................... 15 PERSONAL SELLING PROCESS IN TRADEKEY ........................................................................................ 16 USAGE OF INTERNET IN PERSONAL SELLING OF TRADEKEY ................................................................ 18 OTHER MARKETING CHANNEL USED BY TRADEKEY ............................................................................ 18 BUDGET ALLOCATION ........................................................................................................................ 19 TRADEKEY’S SALES ............................................................................................................................. 20 TRANSACTION MODEL OF TRADEKEY ....................................................................................... 21 TRUST MODEL .......................................................................................................................... 21 HELP AND SUPPORT ................................................................................................................. 21 ELECTRONI COMMERCE TERM PROJECT

COMPANY INTRODUCTION 3 COMPANY INTRODUCTION Tradekey.com started its operations 2006 with the objective to facilitate the global trade. Along with main objective tradekey.com wanted to bring buyers and sellers of the entire world closer and provide them one single market place where they can easily trade. Tradekey.com was started with the capital investment of US $ 20 million. Tradekey.com is one of the leading market place which helps seller to connect with buyers from all over the world as well as assist buyers to find suppliers, wholesalers and distributors for his or her desired product requirement. Tradekey.com is the market place which is providing quality services to its members and that the main reason because of which they have got the ISO-9000 certification of quality management. Additionally tradekey.com is the first market place which has got the ISO-27001 of security system certification which shows the strength of it in the field of data privacy and security. Tradekey.com provide extra-ordinary exposure to the sellers because there are almost 32 million page visit of tradekey.com in every month and this shows that how much an exposure can business get from this marketplace. The most important service of tradekey.com is there customer support because it has developed a completed department which deals with the problems and queries of its members. High qualified and skilled staffs deal all the queries and problems on the urgent basis so that members get the desired solution done. ELECTRONI COMMERCE TERM PROJECT

COMPANY INTRODUCTION 4 TRADEKEY’S VISION The vision of tradekey.com is to “become the number one business to business portal in the world” CULTURE AND VALUES CUSTOMER LOYALTY We go beyond customer satisfaction to earn customer loyalty. INTEGRITY Our employees are expected to maintain high standard of integrity and honor their commitments. TEAM WORK We believe in each other and aim for one shared goal. AGILITY We should be flexible, quick to respond and adapt to fast changing business environment. INNOVATION We must find new and betters ways to make doing business smartly. CONTINUOUS IMPROVEMENT Our today should be better than yesterday. LEARNING CULTURE Creating a learning culture by providing our associates opportunities to learn and grow. ELECTRONI COMMERCE TERM PROJECT

COMPANY INTRODUCTION 5 SOCIAL RESPONSIBILITY SERVING THE COMMUNITY OF PHYSICALLY CHALLENGED PEOPLE To support the community of physically challenged individuals, TradeKey.com has introduced innovative light weight and easy to carry wheelchairs. These chairs got specially manufactured through Chinese suppliers and made available for physically challenged individuals on highly subsidized rates through FeatherWheelchairs.com TradeKey.com is also in contact with the renowned NGOs for the distribution of these specialized wheelchairs among the needy individuals on timely basis. These specialized wheel chairs are: → Lightweight wheelchair → Powered with electric motorized technology → Compact and easy to carry → Weight not more than 25KG including all accessories WOMEN BUSINESS INCUBATION CENTER (WBIC) TradeKey.com has launched a full fledge Women Business Incubation Center in order to empower women and develop them as successful e-business entrepreneurs. This initiative will not only help women to play their crucial role in economic development but it will also help them develop and grow their own Internet-based businesses with the flexibility of working from anywhere and anytime. It will also allow them to fulfill their family responsibilities while building their careers and taking care of their financial needs. E-BUSINESS INCUBATION CENTER (EBIC) TradeKey.com has initiated the E-business Incubation Center (EBIC) to provide a platform to the people who want to excel in E-Business, by supporting them in the areas like product development, marketing and finance STOPPING TRADE OF ILLEGAL PRODUCTS Since the beginning of its operations, TradeKey.com has defined and implemented the “product posting policy” that restricts trade of any product that is illegal or has any adverse impact on the society LIAISON WITH ACADEMIA ENTREPRENEURSHIP AND E-BUSINESS –PROMOTING ELECTRONI COMMERCE TERM PROJECT

COMPANY INTRODUCTION 6 TradeKey.com has developed liaison with Academia, and participated in and promoted different trainings for making students familiar with E-business and its strengths and to make them believe that companies, using the power of internet, can do a great deal even in the developing countries like Pakistan INTERNATIONAL INTERNET TRENDS The top twenty countries with highest number of internet user are China, USA, Japan, India and Brazil. Tradekey.com is currently present all these countries but in India and China there is not properly exploited, whereas there internet usage showed potential in these markets. Following table shows that the world top twenty highest number of internet user countries. ELECTRONI COMMERCE TERM PROJECT