You’re about to discover… “ Measuring Marketing Effectiveness ” Marketing Director Certification Program: Module 3 with Ken Hardison The Authority on Legal Marketing
Key Metrics Number of Leads Source of Leads Conversion Rates for each Marketing Medium ROI for each Medium Cost per Lead
How can you measure all of this?
Tracking Sources of Leads Software – Internet Leads - Law Ruler - Sales Force - Captorra - Hubspot - Case Management - Needles - Infusionsoft
www.topseos.com
Tracking Numbers * Google Analytics / Hubspot (does more) * Call Five * RFC Numbers
Analytics is how you track ROI and gain insights to increase conversions
Web Analytics are an important tool to help you determine if you are wasting your marketing dollars!
Web Analytics is possible from a tracking code that is placed on each page of your website.
Wordpress has plenty of free plugins to do this easily!
is NOT perfect! To avoid some of the inaccuracies some people experience, go to: https://blog.kissmetrics.com/google- analytics-data-errors/
There are many advanced settings. But there are really 3 main KPI’s you need to focus on.
1. Conversions – Tracking 2. Traffic Performance 3. Bounce Rate
You want to answer these 3 Questions... 1. How do people find my site (source) SEO, Referral rates? 2. What are my most viewed pages? 3. Is my content engaging?
Questions?
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