Doubletrade x2 Affiliate Marketing in Russia An introduction to Affiliate Solutions in Russia
Russian Market x2 and Doubletrade
x2 About Doubletrade Doubletrade is a performance agency, created by ex. managers of Tradedoubler Russia and powered by Tradedoubler technology. Doubletade team has local experience since 2005 in Display, Search, Emailing and Affiliate marketing. 14 people, 2 offices in Moscow and Ulianovsk, 15k publishers, 50+ active affiliate programs, mostly of international clients.
x2 We worked with following clients:
x2 Russian Market (penetration, ecommerce) eCommerce Market in Russia Internet penetration in Russia • It is estimated, that Russia will have 93 million active users in 2013! Ecommerce in 2015 will be at least 20 billion $. •
x2 Publishers: Display and Affiliate x2 We can show ads on more than 250 premium display websites in Russia simultaneously on CPM/CPC basis with conversion tracking. Also, we can generate leads or sales on 15k+ long tale Publishers in Russia.
Introduction to x2 Affiliate marketing
Our affiliate programmes drive online sales by creating a long-term, committed sales network of affiliates who promote your products in return for commission. Online consumer x2 Sales data Payment Doubletrade Desired action Affiliate website Merchant website
Affiliate websites and apps can use a range of ad formats; they simply select them from our Publisher Interface: Click back and relax Display Ads with our holiday deals € 50 Product Feeds Size 10 Available now ENTER THIS CODE ENTER THIS CODE Vouchers & Promo SPECIAL22 AT THE CHECKOUT AT THE CHECKOUT Codes 10% OFF
Publishers only receive commission when a consumer performs the desired action. Doubletrade can build programmes with payment models built around your objectives. Cost Per Sale, usually termed Cost Per Most Acquisition (CPA) typical in affiliate marketing Cost Per Lead (CPL) Cost Per Click (CPC) Cost Per Impression, usually termed Cost Per Mille (CPM)
Affiliate programme benefits x2 Our affiliate programmes enable advertisers to maximise online ROI: • only pay for results : a lead, sale or click • generate quality leads for future marketing activity • improve your online reach through our extensive network • rely on our tracking to provide accurate commissions, only paying once with ‘last click’ tracking • Our experienced staff and proven solutions maximise your revenues
Ingredients for success x2 Wherever your potential customers live and whatever they do online, our affiliate programmes can reach them and drive sales. We run hundreds of successful affiliate programmes at any one time with our three key ingredients: 1. Ad formats and integrated solutions 2. Tracking 3. Remuneration
Ad formats, tracking x2 and remuneration
Comprehensive ad formats (creatives) x2 • We provide multiple ad formats for use in affiliate programmes, enabling publishers to select the creatives that best suit their websites and apps • We support the full range of display advertising formats including online banners (pictures, Flash or HTML), plus mobile banners • We have a suite of publisher tool for the creation, contextual targeting and response-based automation of these display ads • Our integrated solutions include Product Feeds plus Voucher and Promotion Codes, both across online and mobile • We offer simple as well as sophisticated creative solutions — text links are one of our most popular and responsive ad formats
Product Feeds provide affiliates with links that take customers directly to the relevant product, eliminating Product Name/ID clicks and increasing conversion rates. Description Availability Advertisers can use them to prioritise Pictures specific products or offers and affiliates Price can use them to promote multiple products on their web pages. Our platform provides feeds in multiple formats (primarily XML & CSV) and comes with a range of tools to help Advertiser product information affiliates integrate and optimise Product displayed on affiliate site Feeds.
Voucher and promotion codes Voucher and promotion codes exploit consumers’ • appetite for a bargain Codes enable advertisers to provide compelling • offers to consumers as they are exploring deals, increasing sales and reaching a new audience The codes are distributed automatically through • our web services API, or manually by the merchant via the Advertiser Interface Importantly, availability of the feeds is controlled, • preventing unwanted viral exposure
Affiliate tracking x2 • We provide a number of specialist tracking products that can help you manage your affiliate activity more efficiently and profitably • Our proprietary technology tracks the entire customer journey: – From visiting the affiliate site – To clicking on their link – Through to purchase – Across both mobile and online channels, and even offline • We take care of the validation, affiliate identification and commission payment • This detailed tracking is accompanied by accurate, comprehensive and bespoke reporting
Affiliate Creatives Clicking on the creative sets a cookie or other tracking device Our tracking ensures the relevant affiliates This sales/lead data is receive commission automatically sent to and that advertisers Tradedoubler Merchant are not paying for the same lead twice. x2 Doubletrade validates the data A tracking pixel at the checkout and performs de-duplication reads the consumer’s cookie
Remuneration options x2 • Although different types of affiliates use different types of business models, they are generally paid on a cost-per-action model • This means you pay only for sales, leads or clicks, making affiliate marketing an efficient and low-risk channel • We’ll help you agree a commission structure which suits your requirements • From start to finish, we help you make the most of affiliate activity, whatever your objectives
Setting up x2 affiliate program
Doubletrade can help you develop an appropriate affiliate programme around your specific business and marketing requirements: Select (and create) the type and format of the creatives Policies: the types of publishers included / excluded, how the products are promoted The commission structure - sale, lead or post-impression sale, differentiated commission levels, etc. Online only or include mobile affiliate marketing
The different affiliate segments Our network of quality publishers include a wide range of website categories. We match the right publishers to the right advertisers. Reward and incentive sites Group buying sites Offer rewards for activities including purchase, Offer products and services at reduced prices service use, referrals and content submission, based on supplying a minimum number of buyers. with rewards taking several forms. Email & database Cash-back sites Affiliates working with email databases and Share the merchant commission with the newsletters purchasing customer (post purchase). Content & editorial sites Comparison & meta-search sites Forums, blogs, reviews and social networking Compare products from multiple retailers to help sites. consumers find the best deals. Meta-search sites (common in travel) aggregate search engines and Paid search affiliates databases into a single list. Affiliates bid on keywords for specific products and receive a commission for sales from the Voucher and promotion code sites resulting click-throughs. They rely on plugging Provide merchant offers and deals direct to gaps in merchants’ PPC activity to ensure consumers in the form of coupons and codes. commissions exceed search engine costs.
The affiliate segments for your business We recommend the following types of publisher partners for your affiliate programme: Group buying sites Reward and incentive sites Email & database Cash-back sites Content & editorial sites Comparison & meta-search sites Paid search affiliates Voucher and promotion code sites
Affiliate solutions x2 and Publisher tools
Web Services API x2 Enables merchants to distribute their latest product data via • Doubletrade’s database without accessing the Advertiser Interface • Affiliate websites and apps then receive this data automatically without accessing the Publisher Interface • The API downloads the new product data, compares it to the last download and updates the output, so affiliates don’t have to do it Allows dynamic Voucher & Promotion Codes and Product Feeds • • The API is platform and software independent, so implementation is flexible XML/JSON data via XML/JSON data via x2 http http Merchant Affiliate application application
Optimised Ads automatically display an advertiser’s best performing display ads, avoiding the manual updating of ads by affiliates. This ensures ads are shown to the most relevant audience, increasing conversion rates for the merchants and increasing Creative A Creative B revenue (eCPM) for publishers. As well as benefiting existing publishers, new publishers can benefit too by joining open affiliate programmes set on auto- Automatic optimisation approval by advertisers. for publishers
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