Do Day DreamYE2019 Opportunity Day Information as of period ended 31 Dec 2019 Latest update on 5 th Mar 2020
Revenue from sales YE2019 Revenue from sales (YoY) Products Group Distribution Channels Unit: THB Million 2018 2018 1,4 00 1,250 Others 1% Others -42% 23% 1,2 00 240 Export 21% Modern Trade 1,0 00 Sunscreen 38% Facial Skin 3% Body Care 729 Cleansing 54% 8% 80 0 Traditional Trade and Distribution Partner 40% -26% Body 177 Facial Care 60 0 Cleansing 3% 10% 1,009 40 0 -45% 2019 552 2019 20 0 Others Others Sunscreen 11% 1% 3% 0 Export Body YE2018 YE2019 Cleansing 24% 7% Domestic Overseas Modern Trade 47% Facial Cleansing Traditional Trade and 19% Facial Skin 24% 11% Distribution Partner Care 27% 65% Body 81% 76% Care 4% 2
Revenue from sales YE2019 Revenue from sales (YoY) Revenue from sales (QoQ) Unit: THB Million Unit: THB Million 1,4 00 50 0 1,250 45 0 1,2 00 240 -42% 40 0 1,0 00 35 0 729 30 0 -10% 80 0 -5% 25 0 -26% 202 -0.6% 177 182 172 60 0 173 20 0 31 1,009 71% 53 38 -27% 42% 54 15 0 40 0 -45% 552 10 0 171 134 129 20 0 -25% 4% -12% 118 50 0 0 YE2018 YE2019 Q1'2019 Q2'2019 Q3'2019 Q4'2019 Domestic Overseas Domestic Overseas 22% 15% 19% 29% 24% 31% 69% 71% 76% 78% 85% 81% 3
Revenue from sales YE2019 Revenue from sales (YoY) 2018 2019 2018 2019 18% 81% Unit: THB Million -24% 15% 1,4 00 65% 1,249 -42% 1,2 00 -32% 240 -63% 1,0 00 240 177 729 -45% 80 0 Domestic -26% 177 Export 60 0 M O D E R N T R AD E T R AD I T I O N AL I N BO U N D E X P O R T T R AD E T O U R I S T S 1,009 40 0 -45% Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2019 Q2 2019 Q3 2019 Q4 2019 552 20 0 8% 0 2018 2019 49% Domestic Overseas -57% 25% 19% 24% 76% 81% MO D E R N T R A D E T R A D IT IO N A L IN B O U N D E X P O R T T R A D E T O U R IS T S 4
Flagship Product 2019 2018 2019 No.1 SNAIL WHITE No.1 SNAILWHITE MOISTURE GOLD FACIAL CREAM No.2 SNAILWHITE GOLD No.2 SNAIL WHITE MOISTURE FACIAL CREAM No.3 SNAILWHITE WHIPP SOAP No.3 SNAILWHITE WHIPP SOAP Flagship Product 2019 Flagship Product 2019 Flagship Product 2019 PRETTIIFACE WINK BRIGHT SOS HYALURON x3 OXE'CURE WHITENING SERUM CONCENTRATE SERUM BODY ACNE SPRAY 5
Cost of goods sold YE2019 COGS Gross Profit Unit: THB Million Unit: THB Million 69.7% 67.6% 67.0% 64.6% 63.6% 56.7% 1131 862 837 43.3% 36.4% 35.4% 33.0% 32.5% 30.3% 608 543 471 412 375 349 -44% 258 248 190 -37% 2014 2015 2016 2017 2018 2019 2014 2015 2016 2017 2018 2019 Raw material and Packaging Freight Labor Depreciation Others % of Sales Gross Profit % Gross Margin 6
Selling & administrative expenses YE2019 Selling Expense Administrative Expense 50.0% 70.0% Unit: THB Million Unit: THB Million 40.0% 59.2% 30.0% 50.0% 40.9% 20.9% 20.0% 34.6% 34.7% 33.6% 30.0% 26.5% 12.2% 8.1% 10.0% 7.2% 581 3.2% 1.7% 0.0% 510 10.0% 432 -10.0% -10.0% 331 319 -20.0% -15% -30.0% 167 159 -30.0% 135 147 87 -40.0% +5% 30 7 -50.0% -50.0% 2014 2015 2016 2017 2018 2019 2014 2015 2016 2017 2018 2019 Employee Cost Miscellaneous Depreciation and amortization Advertising and Promotional Employee Costs Freight Others % of Sales Tax and other fee Others % Gross Margin 7
Profitability YE2019 Net Profit New Product Launched in 2019 50.0% Unit: THB Million 40.0% 30.0% 27.0% 20.8% 20.3% 20.0% 14.2% 10.0% 6.3% 0.0% 351 -6.7% 335 -10.0% 184 194 -20.0% -30.0% 28 -53 -40.0% -50.0% Net Profit % of Sales 8
Leading local skin care company in Thai market, owner of NAMULIFE SNAILWHITE, Oxe ’ Cure, PRETTii FACE and SoS 9
Market Share in Total Thailand Market Share 2019 0.2 -1% -11% 15.215.2 14.6 14.9 14 13.3 -4% 2% 10% 0.2 11.1 9.5 9.7 9.8 10.2 9.8 9.1 7.8 8.6 8.5 8.5 -4% 8.1 -18% 1% 6.4 6.8 -9% 6.2 5.4 4.4 3.7 3.8 4.3 4.1 3.7 3.8 3.6 3.6 3.8 3.9 3.7 3.4 3 2.8 1.9 0 0 Olay Dermo Expertise Garnier Eucerin Pond's Hada Labo Nivea Men Smooth-E Rojukiss SnailWhite NO.10 10
We are a top-of-mind brand in Thailand Main Business Market Share of No. 10 Facial Moisturizer in Thailand 2017: 3.8% 2018 :4.2% 2019 : 2.8% Supermarket/Hypermarket Convenience Stores Open Trade Pharmacy Market Share Market Share Market Share Market Share No. 10 No. 7 No. 14 No. 7 2017 : 5.0% 2017: 3.0% 2017 : N/A 2017 : N/A in Supermarket/ in Convenience in Open Trade in Open Trade 2018 : 4.1% 2018: 6.6% Hypermarket Stores 2018 : 0.3% and Pharmacy 2018 : 1.8% and Pharmacy 2019 : 2.0% 2019 : 5.6% 2019 : 0.4% 2019 : 4.3% Source: The Nielsen Company 11 * : Weighted Distribution
Extensive Product Portfolio Covering Five Categories of Skincare New Product Q4 2019 27 Products 56 SKUs 4 Products 4 SKUs 2 Products 2 SKUs OXE ’ CURE POWDER MUD THB 49 9 Products OXE’CURE ACNE SOS HYALURON & COLLAGEN 19 SKUs FREEZE-DRIED MASK CLEAR POWDER LOTION THB 219 THB 229 12 Note : Information as of 1 Nov 2019
Brands Portfolio 2020 Products Beauty Skin Care Derma Skin Care 2019 2019 2019 2019 27 Products, 56 SKUs 4 Products, 4 SKU 2 Products, 2 SKU 9 Products, 19 SKUs 2020 2019 2019 2019 2 New Product 2 New Product 2 New Product 3 New Product 4 New SKUs 6 New SKUs 2 New SKUs 6 New SKUs (29 Products, 60 SKUs) (6 Products, 10 SKUs) (4 Products, 4 SKUs) (12 Products, 25 SKUs) 13
OXE ’ CURE - Brand Strategy 2020 1.Official Rebrand And NPD 2.Strong Communication 3.Expand Distribution “ OXE ’ CURE IN CONTROL ” 14
PRETTIIFACE - Brand Strategy 2020 15
Company structure and shareholding structure 95% 70% 100% 76% DREAM DERMATOLOGY SKIN MAKE SMILES DO INFINITE DREAM KURON Dermatological Skincare Skincare for millennials International Headquarter Health & Beauty Equipment Distributor 40% 100% 76% JMS GLOBAL SOLUTION ALEXI TRANING AND NAMU LIFE PLUS CONSULTING 100% Skincare Importer/Exporter Domestic Distributor Professional service DO DAY DREAM TRADING Intermediary in trading with foreign customers 51% 100% DO DAY DREAM PHILLIPPINES DO DAY DREAM HOLDING CORPORATION Investment arm for Philippines Distributors overseas businesses 16 Information as of 5 Mar 2020
New business partnership with GP Club by establishing a joint venture entity JMS GLOBAL A subsidiary of The fast growing SOLUTION CO.,LTD Do Day Dream Public Company Limited cosmetic company in Korea with BUSINESS PARTNERSHIP to capture potential and untapped market a very strong distribution network in China 17
KURON Company - New Business Investment 76% 76% ALEXI TRANING AND KURON CONSULTING Health & Beauty Equipment Distributor Professional service การซื้อขายหุ้น KURON Investment Detail ผู้ซื้อ : บริษัท ดูเดย์ดรีม จ ากัด (มหาชน) (“บริษัทฯ”) ผู้ขาย : นายวิรัช แซ่โง้ว และ บริษัท ดราก้อน แอ็กเซส โฮลดิ้ง ลิมิเต็ด • เพื่อเข้าท ารายการซื้อหุ้นสามัญจ านวนร้อยละ 76 ของ KURON และ ALEXI มูลค่า ความสัมพันธ์ : ไม่มีความสัมพันธ์เกี่ยวโยงกัน การลงทุนไม่เกิน 610.17 ล้านบาท • บริษัทฯ ได้รับสิทธิแก่ผู้ถือหุ้นที่ยังถือหุ้นของ KURON และ ALEXI หลังจากการซื้อหุ้น การซื้อขายหุ้น ALEXI สามัญของ KURON และ ALEXI ในการขายหุ้นของ KURON และ ALEXI ในส่วนที่ ผู้ซื้อ : บริษัท ดูเดย์ดรีม จ ากัด (มหาชน) (“บริษัทฯ”) เหลือร้อยละ 24 ให้แก่บริษัทฯ ( Put Option) มูลค่าการลงทุนไม่เกิน 192.68 ล้าน ผู้ขาย : นายวิรัช แซ่โง้ว บาท • มูลค่ารวม 802.85 ล้านบาท ความสัมพันธ์ : ไม่มีความสัมพันธ์เกี่ยวโยงกัน 18
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