Discussion on the Communication strategy of the Study on the - PowerPoint PPT Presentation

Discussion on the Communication strategy of the Study on the challenges and needs of family carers in Europe Ana Pérez, Communication manager Disability Expert group meeting - 26 June 2018, Sitges 1

Context 2

What we have done so far Dissemination of the publication: • Website • Newsletter • Media release • Social media Presentations at meetings: • In Brussels • In other EU countries 3

Next : Joint campaigning 4

But first, one example : 26 April 2017 European Pillar of Social Rights → Proposal EU Directive to improve work-life balance of parents and carers The COFACE campaign aims at supporting the Directive to be adopted 5

2 Key Actions 1 ACTION 1 23 October 2017 (EPSCO Council) : Launch campaign + messages ACTION 2 4 17 November 2017 Proclamation Pillar : 3 Press release + social media cards ACTION 3 7-8 December 2017 (EPSCO Council) : Joint statement coalition + pictures ACTION 4 21 February 2018: Public Hearing @ 5 European Parliament + pictures MEPs ACTION 5 1-8 March 2018: The March of the Penguins for gender equality: 8 cards + media release 6

Key Actions (2) 6 ACTION 6 15 March 2018 (EPSCO Council) : Explaining the Directive + messages 7 8 ACTION 7 16 April 2018 President Macron speaks at EP, Open letter with 51 organisations ACTION 8 25 April 2018 ( World Penguin Day ) : 9 Sharing funny pictures and Gifs ACTION 9 7 June 2018 (EPSCO Council) Eight «Yes-No» Graphics and a playlist ACTION 10 18 June 2018 Open letter from 3400+ NGOs/Trade Unions to EPSCO Ministers 7

Mobilisation ➔ Members 8

Mobilisation ➔ European Institutions 9

Mobilisation ➔ Partners 10

Mobilisation ➔ Media 11

Our joint campaigning on the challenges and needs of family carers in Europe 12

Joint campaigning : First questions What is our purpose? What resources do we have? What are our objectives? Who is our audience? What are our messages? How are we going to work? 13

Joint campaigning : 10 steps Where are we Where do we How do we get Have we been now? want to go? there? successful? 1 Purpose 4 Objectives 5 Audience 9 Monitoring – Why? – What? – Who? – What? 2 Analysis 6 Messages 10 Evaluation – Where? – What? – What? 3 Resources 7 Channels – What? – Where? 8 Action plan – How long? 14

When do we start? 15

REMEMBER : #1 Purpose – Why? #2 Analysis – Where? #3 Resources – What? #4 Objectives – What? #5 Audience – Who? #6 Messages – What? #7 Channels – Where? #8 Action Plan – How long? #9 Monitoring – What? #10 Evaluation – What? 16