Q1 2019 Results Summary MC Group Public Company Limited 7 December 2018 A leading multi-brand apparel & lifestyle products retailer
DISCLAIMER The information contained in our presentation is intended solely for your personal reference only. In addition, such information contains projections and forward-looking statements that reflect our current views with respect to future events and financial performance. These views are based on assumptions subject to various risks and uncertainties. No assurance is given that future events will occur, that projections will be achieved, or that the our assumptions are correct. Actual results may differ materially from those projected. 1
AGENDA 01 02 03 04 Company Business 2019 Guidance Financial Overview Update Result 2
C O M P AN Y O V E R V I E W 1 3
Key milestones Extended Brand Portfolio Expanded Brand Expanded Expanded Expanded Started CRM Portfolio Brand Portfolio Brand Portfolio Brand Portfolio Premium & Kidswear Jeanswear Launched membership “Mc ” brand program Expanded to Women's’ Skin care Lifestyle Business “M&C” Jeans & Active wear Street wear “U - P” Topwear Acquired 51% in 1975 2005 2013 2015 2017 2008 2012 2016 2018 FY2019 Listed on the SET Integrated 1 st Mc Shop Alliance with Launched Expanded to Revamped Expanded warehouse PTT online website Middle East e-commerce to management Opened the first platform Myanmar Opened solution for E- Free Standing & Laos mcmc outlet commerce Shop stores in PTT gas stations Started as manufacturing Moving forward to become Onto managing brands Emerged as a leader in and selling through a leading apparel and distribution channels denim market in Thailand traditional trade and lifestyle products retailer 4
MC Group’s Structure MC Group PLC (“MC”) Production and Brand management Retail platform Operation 99.9% 99.9% 99.9% 99.9% 99.9% 99.9% 99.9% Mc Jeans P.K. Garment Mc Look WoWme Winnerman MC Inter Manufacturing (Import-Export) Jeanious Balance Limited Co., Ltd. Limited Co., Ltd. Co., Ltd. Co., Ltd. Co., Ltd. (“WOWME”) (“WNM”) (“MCI”) (“MJM”) (“P K G”) 51.0% 51.0% 55.0% 45.0% Time Deco Aromatique Mcmillion Top T 2015 Corporation Active (Thailand) Co., Ltd Co., Ltd. Co., Ltd. Co., Ltd. • Supplier of • Importer, • Develop innovative top retailer and skincare wear technology distributor of products under the brand famous int ’l “ McT ” watch brands 5
B U S I N E S S U P D A T E 2 6
Overview Integrated retail business is the way to go… Brand Retail platform Mc Store Poise to become a leading multi-brand apparel Integrated warehouse solution for e-commerce and lifestyle products retailer 7
Brand 8
Activewear – Market size and trend The trend towards urban streetwear and athleisure continues Sportswear and equipment market in Thailand Value for money Middle market Upper market market Market share Market share Market share 50% 30% 20% Market size Historical Growth THB 30,000 MN in 2014-2016 Price Price Price (2017) < THB 300 THB 300 - 1,000 > THB 1,000 5% Global brand Cheap import Thai-branded Fake ,Non-branded Thai-fashioned brand SMEs with functional but not fashion Source: Prachachat Online 2017 K Research 2016 Middle market Price High quality. Sport-fashion, affordable price Low High ▪ Thai consumers are becoming increasingly interested in exercising and have sporty and active lifestyles. ▪ Greater penetration of gyms, fitness and health clubs will be witnessed in not only Bangkok and urban cities but also other provinces nationwide. ▪ Global brands maintain leading positions in sportswear due to strong brand recognition. 9
Activewear – Trend and brand DNA Street look Sportswear The trend towards urban streetwear and athleisure continues + C O N C E P T D E S I G N Fun Cool Energy Minimal • Modern look • Adaptation • Contemporary taste • Less but best • Fun & lively • Multi-function 10
Activewear – 1 st collection = Famous brand with Brand under MC group which • • wide recognition stands for an in-depth from Thai football understanding to customers’ fans needs and lifestyle with presence more than 40 years… Product item: Vest, T-shirt, Shorts, Pants, Jogger, Sport bra, Hoodie, Light Jacket Remark: Warrix is a Thai-owned sportswear company and sole official licensee for production of the Thai international football jersey 11
Grand opening : U-P 23 November 2018 at Super sports, Central World 12
Grand opening : U-P 23 November 2018 at Super sports, Central World 13
Marketing communication 14
Go to market strategy Video clips and brand awareness Social media Events and activities U-P Brand Ambassador Introduction U-P Activewear @upacivewear and VDO launch on FB upactivelife.com upacivewear mcshop.com Online Channel: Tuesanit (FB, Youtube, twitter, online TV) Sale booth Celebrity endorsement ▪ Run for AED (Automated external Defibrillator) on 9 December 2018 for Thai Red Cross Society @ Tue market, Parc Paragon 15
Sale and products U-P sale revenue (Projection) Distribution Channel (THB millions) 150 160 140 120 100 100 UPACTIVELIFE. COM 80 50 60 Mc Jeans / E-commerce 40 Warrix Distribution 20 channels Pop-up / 0 Specialty Y19(F) Y20(F) Y21(F) Own store store U-P sale revenue (projection) Product item: Vest, T-shirt, Shorts, Pants, Jogger, Sport bra, Hoodie, Light Jacket (100-150 SKUs/year) Price range: 600 - 900 THB/item 16
Distribution channel U-P flagship store@ Stadium one U-P flagship store @ Stadium one 17
Retail platform 18
mcmc Outlet Target location Community Store 1. Gas station Variety of products and brands, suitable with all ages and genders Quality 2. Big box retailer DNA Convenience Located close to communities with parking space Affordability 3. Commercial building in local communities End of season 50% - 70% discount of MC’s products and others lifestyle products at affordable price 19
Go to market strategy mcmc store presence Marketing 3 POS Awareness through local media • NORTH banners • 5 POS 1 POS 1 POS etc. • NORTHEAST 3 POS WEST CENTRAL 1 POS 5 POS 3 POS EAST #Points of sales 1 POS 1 POS 24 SOUTH (end of Dec 18) Forecasted # Points of Sales : 38 in FY19 20
Go to market strategy… mcmc outlet, Global house Wieng Kum Kam, Chiangmai mcmc outlet, Global house Phang, Chiangmai 21
Go to market strategy… mcmc Shop House Muang, Roi Et mcmc outlet, Porto Go Ayutthaya Upcoming in December! 1. mcmc outlet, Global house Maehongsorn 2. mcmc outlet, Global house Buriram 22
Living your life Retail platform 23
E-market place +400% YoY Online sales growth >5,000 SKUs (in Sep) Products offering +56% YoY Website traffic 10% contributed to all Ship to shop service* shipments in Jul-Nov *started on late-June • mcshopthailand • mcjeans • mcladyjeans • Timedecowatch • U-P Activewear • mcshop_official • mcjeans_official • Timedecowatchclub • upacctivewear • @mcshop.com • www.mcshop.com • @mc_jeans • www.mcjeans.com • @upactivewear • www.upactivelife.com 24
Product mix Strengthen products portfolio and enhance customer reach for better online shopping experience Apparel ▪ Accessories ▪ Activewear & Footwear ▪ Health and beauty ▪ Cosmetic and skincare ▪ Watches ▪ Other ▪ Apparel 87% Mix Health and beauty 1% Watch 1% Activewear Accessories and Footwear 10% 1% 25
Newness Strengthen products portfolio and enhance customer reach for better online shopping experience 26
Go to market strategy Digitalised lifestyle promotes greater online penetration Acquire new customers ▪ Drive higher traffic to offline stores by more ▪ featured in-store services Awareness through billboard and online ▪ marketing channel Deliver exceptional omnichannel retail ▪ experience Exclusive products and promotion ▪ Enhancing content review by workshop, etc. ▪ 27
Integrated warehouse solution for e-commerce Retail platform 28
McMillion – Integrated warehouse solution In October 2018, MC GROUP set to expand into order fulfillment business with investment in Mcmillion with 45% share holding by subsidiary Mcmillion provides integrated warehouse solution for e-commerce business and others. The company operates by high experienced team with track record A B O U T more than 10 years including domestic and international U S The services provided including storage service, picking & packing service, and logistic to final consumers Other Distribution & fulfillment services In 2017, the company is very honored to be Labeling & repackaging the warehouse fulfillment center in delivering Warehousing the set top box-digital TV to eligible household Shipping & forwarding agents throughout Thailand according to broadcast digital television programs from the National Application Broadcasting and Telecommunications Custom clearance Commission (NBTC) 29
McMillion – Integrated warehouse solution McMillion’s warehouse at Prawet district 30
Brand 31
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