Director, South West Coast Path Association About the project - PowerPoint PPT Presentation

Dec 14, 2022 •175 likes •304 views

Esther Pearson Director, South West Coast Path Association About the project Supported by the Discover England Fund Focussing on the Dutch and German markets Working in Partnership Aim: To simplify the planning process for inbound

Esther Pearson Director, South West Coast Path Association
About the project • Supported by the Discover England Fund • Focussing on the Dutch and German markets • Working in Partnership Aim: To simplify the planning process for inbound visitors to book a walking holiday
Delivered in partnership
Walking itineraries Making booking a walking holiday to England, easier than ever before
Online ‘Booking’ Booking online – one click away or through Tour Operator Partners
TRADESHOWS
PRESS & FAM TRIPS
INNOVATIVE MARKETING
• a MEDIA COVERAGE
Results • New materials: 6 hero itineraries (print & online), translated guidebooks, leaflets, translated sections of the website, videos and Walking App. • Attendance at three major travel tradeshows (Germany & The Netherlands) • Over 25 press and familiarisation trips organised • A total media value in excess of € 2 million • Tour Operator – within 2 weeks of new relationship between UK/German operators - £15,000 of bookings taken + £10,000 in pipeline +92% +190% +12,000 Dutch visitors German visitors itinerary downloads to the website to the website
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