Powering an Image Driven World with DigiLabs Leading Photo Publishing Solutions DigiLabs Leading Photo Publishing Solutions
who is it for? Are you a Printer? Printer? Professional Photo Lab? Retailer? Retailer? If yes, you can benefit from the fast ‐ growing, profitable market of Personalized Photo Product! DigiLabs Remote Solutions DigiLabs Remote Solutions DigiLabs Retail Solutions DigiLabs Retail Solutions Private ‐ labeled, customized photo creativity In ‐ Store and Home ‐ to ‐ Store photo software distributed free and unlimited creativity solutions for today’s Retailers
DigiLabs value proposition As the leading provider of custom photo creativity software and services, DigiLabs helps Retailers, Labs, Commercial Printers and Quick Printers offer a wide array of photo ‐ rich products in a fast ‐ growing, profitable market. DigiLabs software is private ‐ labeled, customized, easy ‐ to ‐ use and feature ‐ rich, and it runs on multiple platforms (PC and MAC) runs on multiple platforms (PC and MAC). Self ‐ contained with more than 25 user interface languages and Self contained with more than 25 user interface languages and supporting any font in any language, the software is functional for global users. DigiLabs software is available with a number of advanced marketing tools to assist licensees with their business growth and continued success – these consist of tools for viral marketing, one ‐ to ‐ one marketing and self ‐ publishing. DigiLabs offers modular solutions and flexible business models allowing licensees to use their own back ‐ office or use DigiLabs’ Managed Services, which is a full service cloud ‐ based back ‐ office. DigiLabs provide a cloud ‐ based customization platform enabling licensees to customize, modify, test and publish software on their own. This cloud ‐ based platform handles end ‐ to ‐ end automatic updates of the software. DigiLabs back ‐ end strategy makes automated production workflow possible delivering cost efficiency, faster turnaround and minimized production errors Finally based on superior technologies of Server ‐ Free Architecture and and minimized production errors. Finally, based on superior technologies of Server ‐ Free Architecture and Multi ‐ layered PDF output, DigiLabs delivers workflow efficiency and highest print quality. DigiLabs home and retail solutions do not require a server component thereby optimizing efficiency and scale, and minimizing cost and risk. DigiLabs software produces an optimized, vector PDF that is managed for color, font and resolution.
the opportunity 58 Million U.S. Households Own Digital Cameras and Have Internet Connections The Opportunity! 10% Penetration Rate – Only 10% of the 58 million households have made online purchases of personalized photo merchandise (photobooks, cards, calendars)
transformation of photo industry Digital Print / Technology Film / Chemistry Photo Industry is transforming! A new category of personalized photo products is fueling this p o o p oduc s s fue g s transformation and its growth at the rate of 22% compounded annually! New Category of Personalized Photo Products Prints
be profitable! Personalized Photo Products are Very Profitable! More than 70% profit margin! $1 15 – 22 cents Cost of producing a page Average Retail Price of a Page Includes paper, amortized cost of Applies to a page of photobook, equipment consumables and labor equipment, consumables and labor card or calendar card or calendar “Page” is based on 8.5x11 page (A4) size, one ‐ side and color. Finishing and shipping usually charged separately, and carry their own margins.
potential annual revenue & profits In 2009, average user spent $133 on Photobooks annually! $7,000,000 $6,000,000 $6,000,000 $5,000,000 $4 000 000 $4,000,000 $ Expected Annual Revenue $3,000,000 Profit $2 000 000 $2,000,000 $1,000,000 $0 $0 0 1,000 5,000 10,000 25,000 50,000 Annual Users
the new photo Value Chain Consumer or professional photographer captures memories Creates a personalized photobook, card or calendar using his/her own photos Places an order (online or in store) Order is processed, routed to print service provider Printed and finished Shipped to end to end user Order Process Print & Finish Ship Capture Create 1 st three steps performed by end user
potential business models Direct to Consumers Online Y Your Brand B d Retail Model Promotional Model Retail Brand Corporations (In ‐ store or Home ‐ to ‐ Store) (existing accounts targeted for promotional calendars for promotional calendars, cards and books) Photo Service Provider Affinity Model Professional Model Affinity Groups Pro Photo Lab or Pro Photographer (schools, universities, churches, clubs, associations, etc.) l b i i )
DigiLabs Solutions Private ‐ labeled, Customized Software • Easy-to-use and feature-rich • Runs on multiple platforms (PC and MAC) Runs on multiple platforms (PC and MAC) • Self-contained with more than 25 user interface languages and supports any font in any language • Available with a number of advanced marketing tools for business growth and continued success • Distribute free and unlimited! Di t ib t f d li it d! Retail Solution • Customized photo creativity software for in-store or home creation • Includes Job management Console for in-store handling of orders, jobs and workflow • Enables retailers for in-store and home-to-store. • Drives any printing device (digital press, minilab, large format inkjet, and more) • Configurable for one or more creativity stations per store • Provides a fast easy and rich user experience Provides a fast, easy and rich user experience. Managed Services DigiLabs offers modular solutions and flexible business models allowing you to use your own back-office or use DigiLabs’ Managed Services, which is a full service cloud-based back-office. f ll i l d b d b k ffi • Branded shopping cart linked to your merchant account – control cash flow • Back-office processing
DigiLabs differentiation DigiLabs Server ‐ Free Architecture DigiLabs Server Free Architecture DigiLabs does not use a server component. DigiLabs client software produces a print ‐ Client Software Photo Quality Production ready file directly! Client Software Central Server Photo Quality Production y Advantages of Server ‐ Free Architecture More deployment models Less IT dependency Lower deployment cost Self ‐ contained with Fonts, Languages, etc. – Faster deployment Faster deployment More local control Less Variables – Less Risk Vectorized print ‐ ready PDFs for highest image and text quality Off ‐ line Creation
getting started 1. Market Segmentation Consumer vs. Pro vs. Commercial Market Opportunities l k 2. Positioning a. High ‐ end, High Quality b. b. Low Price Low Price c. Fast Turnaround 3. Partnerships 4 4. P Product Selection d t S l ti a. Books / Calendars / cards b. Sizes / Types / Options 5. 5. Production Setup Production Setup a. Software and Customization b. E ‐ Commerce and Back ‐ Office c. Hardware: Printing and Finishing d. Middleware: Imposition and automated workflows 6. Marketing and Sales
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