Anne-Pierre de Peyronnet Designing Slides Business and Administrative Communication
1. Before you start 2. Designing slides* 3. Comments generally made to students Anne-Pierre de Peyronnet presenting power-point slides 4. Exercises * Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus
Anticipating the environment • What video equipment • What is the layout of will you use? the room? – Does the audience face – Compatibility; wires; Anne-Pierre de Peyronnet etc. the screen? • How is the light in the • What is your audience room? like? – How do you get them to – Text versus background participate? • How is the screen setup? – Big or small
Identifying the author Identifying the author 1. Put your name(s) on the homepage Anne-Pierre de Peyronnet 2. Include your name in the file name: Topic_name.ext –
Why Page Design is Important • An attractive • Good document document: design can save: Looks inviting Time Anne-Pierre de Peyronnet Looks friendly Money Is easy to read Legal problems • The visual grouping of ideas makes a document’s structure more apparent.
1. Before you start 2. Designing slides* a) Eight guidelines Anne-Pierre de Peyronnet b) Six rules for using Color Effectively c) Best practices 3. Comments generally made to students presenting power-point slides 4. Exercises * Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus
1. Using White Space* 1. Using White Space* Anne-Pierre de Peyronnet • To separate points & To emphasize points *by Kitty O. Locker’s ‘Business and Administrative Communication,’
1. Using White Space 1. Using White Space Repositioning the historical brands: Gallo Grano Largo Fino & Gallo Doble ● Actual: advertising depicting mother and daughter cooking Anne-Pierre de Peyronnet remembering the old times – This communication is old fashioned! ● Competitors are communicating on factual (quality, price, easiness of cooking) ➔ Gallo needs to communicate on emotional and dynamic values ➔ Provide imaginary, younger image, without loosing credibility and quality
2. Using Headings* • To group points • To lead the reader through the document *by Kitty O. Locker’s ‘Business and Administrative Communication,’ Anne-Pierre de Peyronnet
2. Using Headings 2. Using Headings Repositioning the historical brands: Gallo Grano Largo Fino & Gallo Doble ● Gallo’s Brand Image is Old Fashioned! Anne-Pierre de Peyronnet – Advertising depicting mother and daughter cooking remembering the old times ● Competitors communicate on facts – Quality, Price, Ease of Use ● Recommendation for Gallo: ➔ Communicate using emotional and dynamic values ➔ Provide imaginary and younger image ➔ Be careful not to loose in credibility and quality
3. When using Capital Letters* Limit the use of words set in all capital • letters *by Kitty O. Locker’s ‘Business and Administrative Communication,’ Anne-Pierre de Peyronnet
3. Using Capital Letters 3. Using Capital Letters From Geomarketing to Product Strategy Anne-Pierre de Peyronnet ● Necessity to: ADAPT and NOT Standardize!
4. When using typefaces* 4. When using typefaces* Limit the use of typefaces in a single document. • *by Kitty O. Locker’s ‘Business and Administrative Communication,’ Anne-Pierre de Peyronnet
4. Using typefaces 4. Using typefaces Why Page Design is Important ● An attractive document: – Looks inviting, Anne-Pierre de Peyronnet – Looks friendly, and – Is easy to read. ● The visual grouping of ideas makes a document’s structure more apparent. ● Good document design can save: – Time, – Money, and – Legal problems.
5. When justifying margins* Decide based on • situation and audience Anne-Pierre de Peyronnet ✔ Administrative documents, etc. *by Kitty O. Locker’s ‘Business and Administrative Communication,’
5. When justifying margins* Decide based on situation and audience • *by Kitty O. Locker’s ‘Business and Administrative Communication,’ Anne-Pierre de Peyronnet ? ? ? ? ? Is anything missing here?
5. Justifying margins 5. Justifying margins Introduction: Gallo’s general presentation Gallo in Italy Arrocera in Argentina Retail rice market 21% (volume) 17,5% (volume) Anne-Pierre de Peyronnet share in 1991 23,7% (value) Distribution Modern commerce: 61% of Gallo’s sales Supermarkets: 75% of Gallo’s retail ● ● value sales A network of 60 agents & brokers selling to 90%: company’s sales force ● ● retailers (no company’s sales force) 10%: agents serving remote areas ● Competition 3 major national brands: 1 major competitor: Molinos Flora 2 minor competitors: ● Curti-Buitoni Mocovi ● ● Scotti Modena ● ● Bulk: no-brand rice sellers Product lines 3 lines: 4 lines: Basic (white rice) Long grain ● ● Blond (parboiled) Parboiled ● ● Super-premium Integral (brown rice) ● ● Dry mixes (risottos) ● Advertising and Expenditure (1991) $15,441 Expenditure (1991): $562 Promotion Planned expenditure: 15% of sales (1992) Gallo: 33% of total category media advertising Different market Focus on brand’s tradition, trustworthy image and culture
6. When placing important elements* Important elements go in the top left and • lower right quadrants of the page *by Kitty O. Locker’s ‘Business and Administrative Communication,’ Anne-Pierre de Peyronnet
6. Placing important elements 6. Placing important elements Two different markets: Italy and Argentina Gallo in Italy Arrocera in Argentina Retail rice market 21% (volume) 17,5% (volume) share in 1991 23,7% (value) Anne-Pierre de Peyronnet Distribution Modern commerce: 61% of Gallo’s sales value Supermarkets: 75% of Gallo’s retail ● ● A network of 60 agents & brokers selling to sales ● retailers (no company’s sales force) 90%: company’s sales force ● 10%: agents serving remote areas ● Competition 3 major national brands: 1 major competitor: Molinos Flora 2 minor competitors: ● Curti-Buitoni Mocovi ● ● Scotti Modena ● ● Bulk: no-brand rice sellers Product lines 3 lines: 4 lines: Basic (white rice) Long grain ● ● Blond (parboiled) Parboiled ● ● Super-premium Integral (brown rice) ● ● Dry mixes (risottos) ● Advertising and Expenditure (1991) $15,441 Expenditure (1991): $562 Promotion Planned expenditure: 15% of sales (1992) Gallo: 33% of total category media advertising Arrocera is Focus on brand’s tradition, trustworthy image and more profitable culture
7. When unifying elements in a document* • Use a grid of imaginary columns: – It helps unify Anne-Pierre de Peyronnet elements in a document *by Kitty O. Locker’s ‘Business and Administrative Communication,’
7. Unifying elements in a document 7. Unifying elements in a document Anne-Pierre de Peyronnet
8. When using Highlighting, Decorative Devices, and Color* ● MODERATION is better *by Kitty O. Locker’s ‘Business and Administrative Communication,’ Anne-Pierre de Peyronnet
8. Using Highlighting, Decorative Devices, 8. Using Highlighting, Decorative Devices, and Color and Color Seadrill: a healthy increase over the past 3 years Anne-Pierre de Peyronnet 2010 2011 2012 Number of employees 6 700 7 500 8 700 Revenues 1 482 1 205 2 786 in billions of US$ Cash flow – Operation / 1 205 2 788 in billions of US$ Cash flow - Investing 3 884 2381 1 343 in billions of US$ Source: http://www.seadrill.com/stream_file.asp?|EntityId=1496
1. Before you start 2. Designing slides* a) Eight guidelines Anne-Pierre de Peyronnet b) Six rules for using Color Effectively c) Best practices 3. Comments generally made to students presenting power-point slides 4. Exercises * Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State University Stark Campus
Use Color Effectively Use Color Effectively 1. Limit the number of colors you use in a document, slide, or screen.* Anne-Pierre de Peyronnet 1.Limit the number of colors you use in a document, slide, or screen. *by Kitty O. Locker’s ‘Business and Administrative Communication,’
Use Color Effectively Use Color Effectively 2. Use color for main points, not for details.* Anne-Pierre de Peyronnet 2.Use color for main points, not for details. *by Kitty O. Locker’s ‘Business and Administrative Communication,’
Use Color Effectively Use Color Effectively 3. Be consistent: – All points at the same level should use the same color.* Anne-Pierre de Peyronnet 3. Be consistent: – All points at the same level should use the same color. *by Kitty O. Locker’s ‘Business and Administrative Communication,’
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