De Cijferij Company presentation
De Cijferij: in a nutshell BVBA Founded in 2007 Led by experienced statistician with economic and academic research background Working with experienced and highly qualified partners
De Cijferij: strengths Data driven Advanced Complete Customized Useful decision process statistics research supply approach results
Data driven decision process Decisions are too important to be based on gut feeling INFORMATION KNOWLEDGE UNDERSTANDING Useful Contextual Actionable Organized Synthesized Structured Learning
Data driven decision process Big data can lead to big business insights “Big Data has become a vast, largely untapped resource capable of powering progress… But unlike a fossil fuel, data isn’t necessarily spent once used; its value can continue growing as new pieces of information are added, provided that it is managed effectively.” Arvind Singh is a serial entrepreneur with experience in building global businesses for the last 25 years.
Advanced statistics Advanced techniques to obtain accurate results Various types of analysis, ranging from simple descriptive statistics to more complex multivariate methods A combination of different techniques results in a greater insight about your data
Complete research supply Every research phase counts All-in consulting: Development of research design Design of surveys Administering questionnaires in an online survey tool Data collection (online survey, telephone, face to face, panel research) Data input Data checking and cleaning Data transformations Statistical analyses Report of the analysis results Presentation of the analysis results
Customized approach To meet YOUR business objectives We assess your specific needs through conversations, to enable us to find the most efficient solutions at the lowest cost.
Useful results Results ready to use in the decision making process Report in a clear and common language. data Results ready to be integrated into your evaluate analysis communication project The depth and the scope of the analysis report is tailored to meet your needs implement decisions Reports can be provided on different levels, ranging from basic to in-depth scientific level plan
De Cijferij: examples - references De Cijferij carries out statistical analyses in a wide range of FIELDS Commercial modelling Customer segmentation and targeting Sales force effectiveness – key sales drivers identification Multi channel mix optimization Gender research Customer’s and employee’s satisfaction research Consumer purchasing power research Market segmentation … and INDUSTRIES Media and advertising Medical scientific research departments Pharmaceutical industry Communication sector Consumer goods industry …
De Cijferij: examples - references Identifying key sales drivers for medical brands (AstraZeneca) Multivariate linear regressions, combined with cluster and ANOVA analysis Pure and isolated impact of sales activities on sales(growth), controlled for other relevant variables (carry-over, competitor sales, geographical brick features as number of hospitals, pharmacies, doctors,...) Worldwide evidence based sales force management on national level, based on in-depth reliable statistical models
De Cijferij: examples - references Customer segmentation. Advertising marketing research for Sanoma Media. Segmentation of readers based on travel behavior. Resulted in 4 types of travellers, a useful tool for investors in the tourism sector to know how and where (in which magazine) they can reach their target. Link
De Cijferij: examples - references Readers’ Responses to Product + Strategies of Print Media Brands. Research led by Hilde Van den Bulck, Professor Communication Sciences at the University of Antwerp Survey to measure the effectiveness of premiums for print media on short and long term Resulted in the publication of a scientific article in the International Journal on Media Management Link
De Cijferij: examples - references Imaging study of women and men in advertising in Belgium Quantitative opinion research to identify impacts on the imaging of advertising, using a mix of statistical techniques as linear regressions, factor analysis, ANOVA’s,.. What determines the imaging of an advertisement? Who experiences commercials woman- or man-unfriendly? Why is an advertisement Link perceived as gender-unfriendly?
De Cijferij: examples - references Readers profiles for media company De Persgroep Based on existing readers data, different dimensions have been created to refine readers profiles for Flemish newspapers and magazines Examining significant differences between newspaper, by using ANOVA post hoc tests, results in detailed readers profiles per title A ready tool for recruiting advertisers and additional insights into the readers population.
De Cijferij: examples - references Fé women’s/men’s report Comprehensive, quantitative and detailed scientific research on the web of each individual and the 7 pillars that define a life: friends, family, work, environment, world, leisure and mirror. Typology of women and men based on clustering techniques, factor analysis and analysis of variance. Different kinds of research, for instance explaining homefeeling (IKEA), neighbourhood feelings (Iliv), ... Link
De Cijferij: references - examples Kaat Vanseer + 32 475 96 47 01 kaat.vanseer@decijferij.be www.decijferij.be Catharina Beersmansstraat 64 BE - 2018 Antwerpen
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