Current and Innovative Applications Conference on Fresh Fruits and Vegetables Conference 27 th of May “ CHALLENGES AND OPPORTUNITIES IN THE EUROPEAN AGRI-FOOD MARKET OF MEDITERRANEAN PRODUCTS ” Speaker name: Dott. Vincenzo Fracassi Position: CEO DIGITALGREEN Software Company
TURKISH AGRICULTURAL SECTOR - Turkish Agricultural Economy is the 8 ° largest in the world - The 50.6% of Turkey consist of agricultural lands ( 38.9 Million Hectares ) divided in Arable land ( 54.9% ) and Permanent Land ( 45.1% ) - Turkish Agricultural Production Value is Worth 41 Billion $ and employ the 25% of the WorkForce - Turkish rate of crop production is 71.3% while animal production rate is 28.7%. - The share of the Turkish Agricultural Sector in the Gross National Product ( GNP ) is the 7,4% (It Was 36% in the 1970) - Top 10 commodities production quantities of Turkey (Millions) . 5 ° 1 ° 2 ° 3 ° 4 ° 7 ° 8 ° 6 ° 9 ° 10 ° Apples Potatoes Grapes Maize Watermelons Milk Tomatoes Barley Sugar Beets Wheat 4.200.000 T 3.864.489 T 2.680.075 T 4.613.071 T 4.296.351 T 13.802.428 T 11.003.433 T 7.600.000 T 16.126.489 T 21.800.000 T Data Sources: FAO (Food and Agriculture Organization), WBG (World Bank Group), Turkish Statistical Institute and Ministry of Food, Agriculture and Livestock .
TURKISH AGRICULTURAL SECTOR MISSION for 2023 Top 5 commodities production quantity of Turkey in ▪ Effective organization and support for Small-Medium Sized Enterprises (65% of the world (Millions) farms are smaller than 5 hectares 1 ° Apricots (676.138 T) ▪ Improve Quantities , Safety and Quality of domestic production ▪ Improve the net exporter position and the products competitiveness in the 1 ° Cherries (438.550 T) International Market ▪ Become un of the Top 5 World Producers of Agri-Food Products 1 ° Hazelnuts (430.000 T) ▪ Decrease GHG emissions of Agriculture and make a more sustainable use of Natural Resources Figs (260.508 T) 1 ° ▪ Eliminate infrastructural problem and Increase logistics facilities ▪ Controlling the use of fertilizers and implementing modern agricultural 1 ° Quinces (127.767 T) practices . Data Sources: FAO (Food and Agriculture Organization), WBG (World Bank Group), Turkish Statistical Institute and Ministry of Food, Agriculture and Livestock .
TURKISH AGRICULTURAL SECTOR Top 5 partners (Export value 1000 USD) Flour of Wheat (2.062.730 T) 2500000 Tomatoes (576.573 T) 2000000 1500000 Lemons and Limes (487.003 T) 1000000 500000 Tangerines, mandarins, clem. (487.003 T) 0 Iraq Germany Russian Italy France Oranges (366.331 T) Federation Three of the Top 5 buyers of Turkish Agri-Food Products TOP 5 COMMODITIES EXPORT QUANTITY IN TURKEY are in Europe Data Sources: FAO (Food and Agriculture Organization), WBG (World Bank Group), Turkish Statistical Institute and Ministry of Food, Agriculture and Livestock .
Agri-food trade with Europe Value (Million € ) Import Value (4% of Total) 3.147 Export Value (3.8% of Total 4.482 Balance - 1.335 Structure of EU Agri-food trade with Turkey, 2008 - 2018 EU Agri-food IMPORTS from Turkey by product Category Data Sources: Agri-Food trade statistical factsheet – European Union – Turkey
Agri-Food E-COMMERCE Total Value of Agri-food trade with European Union and Turkey = 7.6 Billion Dollars Yearly Shifting Rate From traditional commerce to E-Based Sales Channel in Europe = Between 7% and 12% E-Based Sales Channel For Agri-Food Products (B2B and B2C) Open source E-Commerce Hosted e-commerce E-Marketplace software and self-hosted platform platform GROWER COMMUNITY E-Commerce site Privately E-Commerce site where product E-Commerce site hosted by third or service information is provided parties where product or service hosted where product or service information is filled in the system by multiple third parties , whereas information is filled in the system with a private sales management transactions are processed by the with a private sales management platform and transactions are marketplace operator platform and transactions are processed by the platform owner processed by the marketplace operator Data Sources: European Commission - Enterprise Resources Network
E-Commerce of Agri-Food Products – What change? 1) VALUE PROPOSITION : What does my business offer compare with others? What My USPs (Unique Selling Point) 2) MARKET : Which E-Based sales channel to use ? How do I access to the market ? Which customers? B2B or B2C ? 3) COMPETITION : Who are your closest competitors ? Who already sell my products? At what price? What are their USPs? 4) HUMAN RESOURCES : What skills are required by e-commerce activities? Which new activities should do my Employees ? 5) LOGISTICS AND PACKAGING : Has your business got the adequate resources to Store , Pack , Ship and Handle Returns ? 6) PRICING : What is your online pricing strategy ? Which discount prices? Seasonality and market trends and Demand Forecast? 7) TECHNOLOGY : which Overall Automation Level should reach my company to sell Online. 8) LEGISLATION : Which special legislation apply the E-trade of Agri - Food Products Data Sources: European Commission - Enterprise Resources Network
DIGITALGREEN Value Proposition SOFTWARE HARDWARE DATA PROCESSING E nterprise R esource P lanning IOT Technologies and Software for the Cloud-Based Digital portal Smart Sensors Devices for Management of the for the commercialization the Production Automation Agricultural Firm of Agri-Food Products
PHISICAL PRODUCT - Name of The Product Manage sales without informatic - Product Description support means provide offer specification that do not meet the - Price per Unit requirements and expectations of - Minimum order Quantity wholesalers and retailer whom purchase bulk quantities of Agri- - Delivery Time Food Products - Available Quantities in the Inventory - Delivery Location “ Citrus Lemon Pot Plant ” - Discount Prices - Trade Terms and post Sales Services - Returns Shipments Solutions MAILS TEXT MESSAGES PHONE CALLS - ………. ?
VIRTUAL PRODUCT ORDER INFORMATIONS PRODUCTION INFORMATIONS COMPANY INFORMATIONS PRODUCT INFORMATIONS
DIGITAL TRADE OF AGRI-FOOD PRODUCTS – Company Information THIRD TRUSTED PARTIES + Reliability of the Company + Sustainability + Respect of E.F.S.A. Regulations + Environmental Protection Growers must provide a complete overview of the company to improve the + Animal Welfare market competitiveness of their + Social Responsibility products = Higher Market Value of the products
DIGITAL TRADE OF AGRI-FOOD PRODUCTS – Production Information REAL-TIME DATA
DIGITAL TRADE OF AGRI-FOOD PRODUCTS – Production Information The different production locations of the company must be classified to monitor each product unit during the different production phases In this way: - GROWERS can monitor in real time data environmental parameters in the production to be sure are optimal for product growth and proliferation (Better if alarms function and self- regulating system are included) - BUYERS can monitor remotely and in real-time the product they are willing to buy to be sure product’s do not shows drastic decrease of quality after being purchased (Common when products are exposed to stress during the production)
DIGITAL TRADE OF AGRI-FOOD PRODUCTS – Products Information FLORAHOLLAND clock auctions (NL) - Product Code (SKU) 4439GT7 - Colour Code saa777th ENCODING - Supplier Code TTq88 - Packaging Code T3L - Transporter Code 22aIT STANDARDIZATION - Location Code TK - Quality Code AA+
DIGITAL TRADE OF AGRI-FOOD PRODUCTS – Transportation INDIRECT TRADE DIRECT TRADE
SMART LOGISTICS AND PACKAGING BATCH Unit SMART Packaging By 2023 sell Agri-Food Product in mono-use plastic packages will Today for the Shipment of Batch Units the most common be forbidden and new biodegradable materials are being solutions are the RTIs (Returnable Transport Itmes) introduced in the European Market every day RETRIEVE REAL TIME DATA Barcode For POS QRCode for Passive RFID Technologies and Scanning Systems for (Points Of Sales Customer handling of the products in the Supply Chain
AGGREGATE PLANNING Aggregate Production Planning
AGGREGATE PLANNING Aggregate Inventory Planning
Speaker Information Name: Vincenzo Fracassi Tel: +39 3493160953 Mail: vincenzo.fracassi@outlook.com
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