See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/341669847 Culture of Innovativeness Assessment: UnionBank of the Philippines Presentation Presentation · February 2019 DOI: 10.13140/RG.2.2.10178.61129 CITATIONS READS 0 6 6 authors , including: Nyker Matthew C. King Rene Jane R. Rosendo University of the Philippines University of the Philippines 44 PUBLICATIONS 3 CITATIONS 10 PUBLICATIONS 2 CITATIONS SEE PROFILE SEE PROFILE All content following this page was uploaded by Nyker Matthew C. King on 27 May 2020. The user has requested enhancement of the downloaded file.
Union Bank of the Philippines “Driven by Passion. Powered by Excellence Chaves · Iturralde · King · Mate · Riano · Rosendo TM206 - Group 4
“Making the Diff” &
● Manager’s Willingness to Cannibalize ● Learning Orientations ● Product Champions ● Skunk Works Facilitator of a ● Unlearning Culture of ● Creative Destruction ● Compensation for Innovation Innovativeness ● Risk T olerance ● Corporate Imagination ● T op Management Attention ● Expeditionary Marketing
Manager’s Willingness to Cannibalize Embracing the Agile Model ● Digital Transformation ● Formulating new formulas for ● the digital transformation, hiring top level management talents Restructuring the office space ● Embracing new technologies ● Engaging with partners ●
Learning Orientation Leader - Executive ● Accelerated Development (LEAD) Management Trainee Program UnionBank University ● e-learning portal Blockchain Institute ● Upskilling ● Future-proofing ● First-mover advantages ●
Product Champion Overall lead for the direction ● of the product Materializes and prioritizes ● ideas Product champion: CLIENT ● Immersion ● Observation ● Needs and wants of client ●
Skunk Works Focus on stability and agility. ● Framework depends on ● strategic investments. Have different KPIs and reward ● systems. Work in sandboxes to create ● products that become disruptors. UBX is UBP’s technology and ● innovation hub. “Success is defined by the ● team.” (Omila, 2019)
Unlearning "Are we able to add value to the ● lives of our customers?" (Omila, 2019) If a process does not add value, ● it is removed. Encourage the employees to ● provide constructive criticisms and feedback if they feel that there is a problem with the current processes. Make employees think like they ● are the boss.
Creative Destruction UBP is rooted on its call for ● financial and prosperity inclusion Best digital bank in 2017 ● Introduced the 1st online ● banking service Project i2i does away with the ● manual system in rural areas to digitize them for connectivity to the central financial system
Compensation for Innovation Direct Support from Top ● Management Appointed Selection Committee ● Cash and in-kind rewards ● The company’s way of saying, ● “Thank you” Creating a culture of Rewarding ● & Appreciation for their ‘internal clients’ or ‘first customers’
Risk Tolerance “Not one size fits all” ● Safeguard and protect ● customer data Earmarks risk done in ● experimentation Rewards mechanism in place ● Involves transformation of ● risk management Includes regulatory ● institutions such as BSP
Corporate Imagination Creating an atmosphere of ● creativity Activities and programs such ● as LEAD and Go Beyond Service programs Tapping markets that do not ● exist yet (Mohr, et.al, 2014) UBP BlockChain Institute ● engaging the rural banks
Top Management Attention “Leadership needs to develop ● new muscles new capabilities” UBP executes own DNA and ● transform the organization into an Agile organization. Creates startup mentality in ● a corporate setting Empowerment is given to the ● squad to do their marketing research specific to their tribes
Expeditionary Marketing UPB marketing serves new market ● and follows consumers’ wants and needs of how a typical consumer does in a daily basis. The company touches the lives of ● the people and market based on new digital medium of today e.g. social media etc. Don’t pay or hire celebrities as ● endorsers because they believe more on what their internal talents can do. New Union Bank logo launching ●
Special Thanks To DENNIS D. OMILA SEVP, Chief Information Officer View publication stats View publication stats
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