CULTURE NIGHT REIMAGINED OÍCHE CHULTÚIR A ATHSHAMHLÚ
FRI 18 SEP 2020 1. Context 2. The Delivery of a Re-Imagined Programme a. Online b. Offline c. Hybrid 3. Opportunities & Risks 4. Platforms & Communication 5. Timeline 6. Resources 7. Q&A
Context ● An important national opportunity to explore and discuss how cultural events happen in the future. ● Potential for national act of social and cultural solidarity ● Safe space to test our confidence to emerge from physical distancing.
Context ● Permission to fail: being mindful of the challenges and potential struggles ahead. ● An exercise of resocializing our audiences, our artists, ourselves. ● Not about scale but substance - less is more
Direction PROGRAMMING CONSIDERATIONS: DIVERSITY AND INCLUSION ● Strive to respect, support and ensure the inclusion of all voices and cultures that make up Ireland today. ● Arts Council Equality, Human Rights and Diversity (EHRD) Policy and Strategy 2019
Direction PROGRAMMING CONSIDERATIONS: PAYING THE ARTIST ● Arts Council published Paying The Artist Policy earlier this year. ● Culture Night sometimes given as an example of an event where artists are not offered fees. We’re keen to overcome this association. ● If you are engaging artists directly to produce work, please budget for fees accordingly.
Direction PROGRAMMING CONSIDERATIONS: THE VALUE OF OUR CREATIVE SECTOR “The arts matter because they embrace, express and define the soul of a civilisation. A nation without arts would be a nation that had stopped talking to itself, stopped dreaming, had lost interest in the past and lacked curiosity about the future." John Tusa, former director of The Barbican
Direction CULTURE NIGHT / OÍCHE CHULTÚIR 2020: A NEW APPROACH, COMBINING... ● Experimental OFFLINE events (physical events) ● Digital / ONLINE events ● Broadcast partnership with RTÉ (TBC) ● Call to action: Culture Night at Home / Oíche Chultúir sa Bhaile
Direction Keeping different audiences in mind: ● Families / young people ● Gen Z / millennials ● Culturally curious adults ● Less tech-savvy older demographic ● Those cocooning / housebound ● International / new online audiences
Ireland: Online Lots of examples of great arts content being produced and shared online: ● Theatre Dear Ireland, Abbey Theatre ● Literature Cúirt Festival ● Dance ‘Digital Capsule’ @ DDF ● Music City of Derry Jazz & Big Band Festival ● Craft Get Ireland Making - Crafts Council ● Visual Art National Gallery of Ireland virtual tours
International:Online Lots of examples of great arts content being produced and shared online: ● Sweden: Kulturnatt Stockholm ● Silicon Valet hosts an online exhibition “Well Now WTF?” ● Opera Philadelphia presents Digital Festival O ● We Are One - A Globe Film Festival
Online Much bigger emphasis on online / ● digital events at Culture Night 2020 ● Mindful that arts organisations have reduced income streams / limited access to resources ● Work does not need to be produced especially for Culture Night e.g, could be ‘premiere’ of video from previous event, made available for limited time
Online ● Quality and audience safety - important to carry out advance testing and take steps to remove risks of technical issues / ‘zoom bombing’, etc. ● Streaming content should be pre-recorded and broadcast ‘as live’ / ‘fake live’. YouTube & Facebook can ‘premiere’ videos. ● Consider timing of content going live / platforms best suited to content
Online ● Factor in the cost - both in terms of finances and resources - to bring content online. ● Eventbrite (free ticketing platform) now catering better to online events - can direct audiences to YouTube, Zoom, etc. ● Option to add ‘donate’ option to Eventbrite bookings. Scope to encourage donations within any content you produce / share.
Offline ● Element of ‘wait and see’ in terms of government / HSE recommendations ● We are beginning to see physical events return in new formats, e.g. Gavin James ‘Drive In Concert’ tour ● Some formats better suited to social distancing, e.g. promenades, murals, sculptures, light shows ● Reduced venue capacities - more Galway 2020 - Savage Beauty important to have ‘ticketed’ events
Best Practice: Offline Source: Reopening the Cultural Sector in U.S. Cities by Bloomberg Philanthropies
Best Practice: Offline Source: Reopening the Cultural Sector in U.S. Cities by Bloomberg Philanthropies
Hybrid ● An ideal scenario is that we can host some physical events that can also be accessed by online audiences ● Contingent on a number of factors, including venues’ suitability for social distancing and capacity to document and share content online Fleabag - National Theatre Live performance
cont’d:Hybrid Call to action RTÉ Partnership RTÉ can play a vital role in driving the national We are keen to explore ways in which programme for Culture Night and disseminate this those who are unable to leave their homes content via RTÉ broadcasting and social platforms. can actively engage with Culture Night activities. We envisage this might be in a - Awareness campaign for an reimagined Culture Night and supporting our communications campaign similar vein to the recent #ShineYourLight - Content programming to disseminate via their campaign on Easter Saturday, but take the channels that is reflective of a national form of a project that encourages people Ireland and reflecting diverse voices and arforms. to use the day as an opportunity to tap into their own creative abilities.
RISKS OPPORTUNITIES ● New, uncharted territory ● Chance to move into digital space, ● Lack of clarity on level of social embrace new ways of sharing work distancing in place in September ● Create uplifting, hopeful experiences, ● Lack of sector-specific guidance connecting people through culture - available welcome break from gloomy news cycle ● Guidance doesn’t always address ● Reach new online audiences, at home the particular challenges faced by and internationally different venues / organisations ● Legacy: work created and shared can ● Technological - potential issues live on after Culture Night with internet connectivity, etc. ● Gain new knowledge and skills that will be of value year-round
Our Platforms ● Culturenight.ie to be updated to reflect online / offline programme ● Will serve as a portal to online content, rather than hosting - linking to external platforms housing content ● Individual organisations responsible for submitting event details, ensuring links are correct, etc
Our Platforms ● Some content will be shared across main Culture Night / Oíche Chultúir social media channels ● Large volume of events will happen simultaneously - need cross-section of artforms, audiences, geographical locations ● Culture Night is an ‘all island’ event, so can’t be too Dublin-centric in terms of focus
Communications Clear communication will be key this year and going forward ● We will be making regular contact with registered venues, working to adapt to changing circumstances in coming months ● Branding packs will be made available via website ● Revised approach to promoting programme - potentially more online focus, less on-street advertising ● Reduced print outputs - allows greater flexibility to finalise event details in accordance with government / HSE guidelines
Timeline ● Wed 17th of June - deadline to register. We appreciate that details of proposed events may change after this deadline and will try to accommodate as best we can. ● End of July - national programme launch (media release) and dissemination of branding packs (digital assets) ● Aug - Sep - window for local programme launches to take place, incl. Dublin programme launch in Aug. ● Fri 18 Sep - Culture Night (4pm - till late)
Resources Ireland International ● Government Roadmap for the reopening of ● "Neustart" ermöglicht Öffnung der Museen society and businesses ● Museums in Germany started reopening with ● Theatre Forum - Reopening Arts Centres Doc. strict new safety measures. ● Arts Council - Director’s Blog ● CIMAM, the International Committee for ● Funding available for Irish language Oíche Museums and Collections of Modern Art - Chultúir events through Oireachtas na Gaeilge Precautions for Museums during Covid-19 - deadline 12th of June Pandemic ● Dublin Culture Night Venues registration form ● As Galleries in Asia Reopen for Business, Health and Safety Are Top Priorities
Q&A Any questions?
Q&A Thank you.
Contact National Culture Night Coordinator & Development Aimée van Wylick | aimee@culturenight.ie | +353 (0)86 3069247 Communications & Marketing Executive Joey Kavanagh | joey@culturenight.ie | 085 7322505
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